Beaurepaires

Beaurepaires is an Australian and New Zealand tyre retail and repair chain started in 1922 by Frank Beaurepaire a former Olympic swimmer for Australia and Australasia, with money he received for rescuing a shark attack victim from the water at Sydney.[1][2][3]

Beaurepaires is a subsidiary of Goodyear and Dunlop Tyres Australia.[4]

Marketing

From 2018, Beaurepaires sponsored DJR Team Penske in the Supercars Championship.[4] In 2019, Beaurepaires became the title sponsor of the Supercars Championship event the Melbourne 400, a support event to the Australian Grand Prix.[5]

The New Zealand chain is also noted for TV commercials featuring Australian actor Vince Martin as a spokesperson, which he has appeared for more than 25 years, particularly the (singing) Christmas commercials and the simplistic "This is a spoon" advert.[6]

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References
  1. Lomas, Graham (1960), The will to win : the story of Sir Frank Beaurepaire, Heinemann, retrieved 28 January 2018
  2. Milestone : Beaurepaire Tyre Service Pty. Ltd. twenty-fifth anniversary, 1900, retrieved 28 January 2018
  3. For history see library summary in David Crotty (2011), Olympic Tyre & Rubber Co, Museum Victoria, retrieved 28 January 2018
  4. "Beaurepaires Joins Shell V-Power Racing Team". DJR Team Penske. 30 November 2018. Retrieved 23 January 2019.
  5. Adam, Mitchell (22 January 2019). "New naming-rights backer for Melbourne 400". Supercars.com. Retrieved 23 January 2019.
  6. Walker, Richard (12 December 2011). "Vince Martin and me". Waikato Times. Retrieved 11 January 2017.
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