Atlantic Grupa

Atlantic Grupa d.d. is a Croatian multinational company whose business operations include the production, development, sales and distribution of consumer goods with simultaneous market presence in over 40 countries around the world.[3][4]

Atlantic Grupa d.d.
Public
Traded asZSE: ATGR
IndustryFast moving consumer goods, production and distribution
Founded1991 (1991)
FounderEmil Tedeschi
HeadquartersZagreb, Croatia
Key people
Emil Tedeschi (CEO)
Zoran Stanković, Neven Vranković, Lada Tedeschi Fiorio, Srećko Nakić, Enzo Smrekar (Members of Management Board)[1]
Revenue €718.84 million (2018[2])
€32.93 million (2018[2])
Total assets €665.53 million (2018[2])
Total equity €323.43 million (2018[2])
OwnerEmil Tedeschi (50.2%)
Lade Tedeschi Fiorio (5.8%)
Pension Funds (31.1%)
Others
(as of 31 December 2018)[2]
Number of employees
5,354 (2018[2])
Websitewww.atlantic.hr/en

Atlantic Grupa is one of the leading FMCG companies in the region,[5][6] active in a number of industries. Its primary activities comprise production and distribution of food products, including sports nutrition products and dietary supplements. Additionally, Atlantic Grupa is also a manufacturer of OTC medicines and the company also operates Farmacia chain of pharmacies.[7] Finally, Atlantic Grupa has regional and international distribution network through which, in addition to its own range of brands, it also distributes a range of products from external partners.[8][9]

The company's headquarters are in Zagreb,[10] while 17 production facilities are located in Croatia, Slovenia, Bosnia & Herzegovina, Serbia and North Macedonia. Atlantic Grupa owns companies and representative offices in 10 countries.[11][12][13][14]

History

1991–2001: Foundation and domestic expansion

The beginning of Atlantic Grupa dates back to 1991 when Atlantic Trade d.o.o., a company for distribution of consumer goods, was founded. In the following years, the company grew into a national distributor with distribution centres in Zagreb, Split, Rijeka and Osijek and a distribution portfolio from principals such as Wrigley, Procter & Gamble, Johnson & Johnson, etc.[8][15]

In 1991, Atlantic Trade was incorporated and the development of consumer goods distribution started across Croatia.[10]

In 1997, the company invested in the "Ataco" distribution system in Bosnia & Herzegovina.[16] In 1998, Atlantic Grupa launched the first Croatian ready-made sandwich for broad distribution named Montana.[17]

2001–present: Regional expansion

With the opening of the representative office in Bosnia & Herzegovina in 2001 the company became a regional company,[16][5] which was in later years followed by own distribution companies in Serbia, North Macedonia and Slovenia. In addition to being a distribution company, with the acquisition of Cedevita d.o.o. in 2001, Atlantic Grupa also became a production company.[8][15]

In 2001, Atlantic Grupa acquired Croatian instant vitamin drink producer Cedevita d.o.o..[18] In the following year, it incorporated Atlantic Grupa d.o.o.[8]

In 2003, it acquired Croatian cosmetics company Neva d.o.o.[19] It also started up a distribution company Atlantic Trade Skopje d.o.o.[20] In 2004, the Croatian manufacturer of all-purpose skin and lip balm Melem, was purchased in the same year.[15]

Breaking out of the region followed in 2005 with the acquisition of a German producer of sports food Multipower, with which Atlantic Grupa entered the European market and became an international company. In 2006 the company was transformed into a joint stock company and next year, after implementation of the initial public offering of shares, Atlantic Grupa quoted its shares on the official market of the Zagreb Stock Exchange. In 2008 the company started to acquire pharmacy institutions and form its own pharmacy chain Farmacia. A turning point in the company's operations was its largest acquisition of the company with a developed brand portfolio from its own production program and leading positions in regional markets – Droga Kolinska d.d.[8][15]

In 2005, Atlantic Grupa acquired German sports food producer Multipower, which marked the first acquisition outside of former Yugoslavia.[21]

In 2006, the company stablished a representative office in Moscow.[8] In the same year, Atlantic Grupa was transformed into a joint-stock company[22][23]

In 2007, it purchased Fidifarm, leading Croatian producer of OTC medicines[21][24] Also, it acquired Serbian instant vitamin drink producer Multivita d.o.o., thus cementing leadership status in the region in the industry of vitamin drinks.[25] In the same year Atlantic Grupa d.d. was listed on the official market of the Zagreb Stock Exchange.[26]

In 2008, pharmacy chain Farmacia was created.[27]

In 2010, the leading Slovenian food producer Droga Kolinska was purchased for 382 million euros.[28] The acquisition of Kalničke Vode Bio Natura d.d. came in the same year.[29]

In 2013, the company established a cooperation with Unilever.[30] In 2015, Atlantic Grupa acquired Foodland, Serbian producer of homemade fruit and vegetable products e.g. jams, juices [31] As of 2018, Atlantic Grupa is among the leading Croatian companies in terms of sales, with the annual revenue reaching 718 million euros for 2018 calendar year.[2]

Organisation

Organisational structure

The business organisation of Atlantic Grupa comprises two basic segments:[7]

  • Business operations of Atlantic Grupa may be followed through business activities of special business units related to individual product type, and special sales units which cover all major markets as well as strategic sales channels.[7]
  • Corporate support functions are centrally organised and, depending on their respective functional area, provide support to the development and management of the entire Atlantic Grupa.[7]

Corporate government

Atlantic Grupa's corporate management structure is based on a dual system consisting of the Company's Supervisory Board and Management Board. Together with the General Assembly, a body in which shareholders accomplish their rights in Company matters, they represent the three principal bodies of the Company.[8]

Management Board

Atlantic Grupa's Management Board is composed of the President and CEO, Vice President for Finance, Vice President for Corporate Affairs, Vice President for Strategy, Business development and Growth, Vice President for Distribution and Vice President for Savoury spreads, Donat Mg and international expansion. Alongside the Management Board operates the Strategic Management Council which represents a multifunctional body dealing with vital strategic and operational corporate issues.[32][33]

  • Emil Tedeschi: President of the Management Board
  • Zoran Stanković: Vice President for Finance
  • Neven Vranković: Vice President for Corporate Affairs
  • Lada Tedeschi Fiorio: Group Vice President for Strategy, Business development and Growth
  • Srećko Nakić: Group Vice President for Distribution
  • Enzo Smrekar: Group Vice President for Savoury spreads, Donat Mg and international expansion

Supervisory Board

Supervisory Board of Atlantic Grupa comprises seven members, representatives of the academic and business community as well as shareholders. Members of Supervisory Board are:[32]

  • Zdenko Adrović: President
  • Siniša Petrović: Deputy of the President of the Supervisory Board
  • Lars Peter Elam Håkansson: Member
  • Franz-Josef Flosbach: Member
  • Saša Pekač: Member
  • Anja Svetina Nabergoj: Member

Brands

Atlantic's Brands

Atlantic Grupa develops its Brands in 6 Strategic Business Units (SBU): Beverages, Coffee, Snacks, Savoury Spreads, Pharma and Personal Care, and Sports and Functional Food[12][34][35]

  • Beverages[36]
    Cedevita
    Multivita
    Cockta
    Donat Mg
    Kala
    Kalnička
  • Coffee[36]
    Barcaffè
    Grand kafa
    Bonito
  • Snacks[36]
    Smoki
    Najlepše želje
    Bananica
    Chipsos
    Prima
    Sweet
    Štark waffles
    Štark cookies
  • Savoury Spreads[36]
    Argeta
    Argeta Exclusive
    Argeta Junior
    Argeta Delight
    Granny's Secret
    Amfissa
    Montana
  • Pharma and Personal Care[36]
    Farmacia
    Dietpharm
    Fidifarm
    Bebi
    Bebi premium
  • Sports and Functional Foods[36]
    Multipower
    Champ
    Multaben


Principals' Brands

Atlantic Grupa distributes the entire product range from Atlantic's own production and the assortment of external principals.[37][38] In Croatia, Serbia, Slovenia, North Macedonia, Russia and Austria,[12] Atlantic owns its own distribution companies while distribution in B&H and Montenegro is organised in cooperation with the partner company Ataco.[8]

Atlantic Grupa's portfolio is approximately 70% Atlantic's Brands with the rest being Principals' Brands.[39]


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References
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  2. "FINANCIJSKI REZULTATI U 2018. GODINI (revidirano)" (PDF). atlantic.hr (in Croatian). 29 March 2019. Retrieved 28 September 2019.
  3. Godišnje izvješće 1Y, revidirano Archived 2016-08-13 at the Wayback Machine, konsolidirano, 2015. godina
  4. "Consolidated audited financial results for FY13" (PDF). 24 February 2014. Archived (PDF) from the original on 16 April 2014. Retrieved 15 April 2014.
    • The region includes: Croatia, Slovenia, Bosnia & Herzegovina, Serbia, Montenegro, North Macedonia and Kosovo.
  6. "Deloitte CE Top 500 report". Archived from the original on 2014-05-08.
  7. "About us". Atlantic Grupa. Archived from the original on November 22, 2012. Retrieved July 26, 2014.
  8. "Zagreb stock exchange: Consolidated audited financial results for FY13" (PDF). 31 March 2014. Archived (PDF) from the original on 12 May 2014. Retrieved 12 May 2014.
  9. "Atlantic Grupa and Magdis Signed the Sale and Purchase Agreement of the Neva Company - Atlantic Grupa d.d." www.atlanticgrupa.com. Retrieved 2019-02-19.
  10. "Ministry of Justice RH: Court registry".
  11. "EBRD's 15th ANNUAL SYNDICATIONS AND CO-FINANCIERS MEETING" (PDF). Archived (PDF) from the original on 2014-05-06.
  12. "Press release following financial report for 3Q 2015" (PDF). Archived (PDF) from the original on 2016-08-13.
  13. "Atlantic Grupa and Magdis Signed the Sale and Purchase Agreement of the Neva Company - Atlantic Grupa d.d." www.atlanticgrupa.com. Retrieved 2019-02-19.
  14. "Atlantic Grupa and Belgium's Aminolabs form a strategic partnership - Atlantic Grupa d.d." www.atlanticgrupa.com. Retrieved 2019-02-19.
  15. "Erstebank: Company report" (PDF). Archived from the original (PDF) on 2015-09-24.
  16. "Digitalni archive, Mediacentar Sarajevo: Interview with Mladen Veberom, 2003". Archived from the original on 2014-05-08. Retrieved 2014-05-12.
  17. "Montana.hr: History". Archived from the original on 2014-05-08. Retrieved 2014-05-12.
  18. "Pliva Press Release:PLIVA divests remaining foodstuffs business". Archived from the original on 2014-05-12.
  19. "Nacional: Interview with Emil Tedeschi". Archived from the original on 2014-05-06. Retrieved 2014-05-12.
  20. "Atlantic Grupa bought Macedonian Vičiški komerc". Archived from the original on 2014-05-09.
  21. "CFO Insight: Cross-border Corporate Acquisition" (PDF). Archived from the original (PDF) on 2014-05-13. Retrieved 2014-05-12.
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  26. "ZSE: Atlantic grupa d.d. - Listing of Atlantic Grupe in third week of November". Archived from the original on 2014-05-08.
  27. "Jutarnji list: Atlantic nastvalja okrupnjavanje u ljekarničkom sektoru". Archived from the original on 2014-05-08.
  28. "Istrabenz Press Release:Istrabenz d.d. and Atlantic Grupa d.d. sign the selling of Droga Kolinska". Archived from the original on 2014-05-13.
  29. "HANFA:KALNIČKE VODE BIO NATURA d.d.– Press Release". Archived from the original on 2014-05-12. Retrieved 2014-05-12.
  30. "AG took over the distribution of Unilever for SEE". Archived from the original on 2014-05-07. Retrieved 2014-05-12.
  31. "ZSE:Atlantic Grupa Signs Contract for Purchase of Foodland" (PDF). Archived (PDF) from the original on 2016-03-04.
  32. "Consolidated audited financial results for FY14" (PDF). 31 March 2015. Archived (PDF) from the original on 4 March 2016. Retrieved 6 May 2015.
  33. "Mladen Veber odlazi iz Atlantic Grupe". www.vecernji.hr (in Croatian). Retrieved 2019-02-19.
  34. "HANFA: Financial results for 2013.(unrevised)" (PDF). Archived from the original (PDF) on 2014-12-22. Retrieved May 12, 2014.
  35. "Our products - Atlantic Grupa d.d." www.atlanticgrupa.com. Retrieved 2019-02-19.
  36. "Our products". Atlantic Grupa. Archived from the original on September 5, 2015. Retrieved February 18, 2019.
  37. "Distribution". Atlantic Grupa. Archived from the original on September 5, 2015. Retrieved November 6, 2015.
  38. "Organisation - Atlantic Grupa d.d." www.atlanticgrupa.com. Retrieved 2019-02-19.
  39. "Progressive.rs: Interview with Bojan Klarić". Archived from the original on 2014-05-08.
  40. "Atlantic Is Taking Over The Distribution of Mars company in Croatia - Atlantic Grupa d.d." www.atlanticgrupa.com. Retrieved 2019-02-19.
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