Andrew Shulkind

Andrew Shulkind is an American cinematographer, emerging technology consultant, and cross-platform content expert, best known for the feature films The Ritual[1][2] and Southbound[3], Samsung's first virtual reality series Gone: VR 360, and NBA Follow My Lead: The Story of the NBA Finals 2016.[4] He is the co-founder and director of imaging for virtual reality and interactive cinematography at the transmedia production company Headcase VR, in addition to multiple B2C and B2B clients enterprise clients.[5]

Andrew Shulkind
Other namesAndrejz Shulkinski
Alma materNew York University's Tisch School of the Arts
OccupationCinematographer, emerging technology consultant, cross-platform content expert
Years active1995 - present
OrganizationHeadcase VR
WebsiteAndrew Shulkind Official Site
Headcase VR Official Site

Early life and education

Shulkind studied film and cinematography at New York University's Tisch School of the Arts.[6]

Career

Shulkind began his career as a Kodak/Panavision PreView System technician, establishing color palettes for Hollywood films, working closely with cinematographers Janusz Kamiński, Darius Khondji, Emmanuel Lubeszki, and Don Burgess.[7] He then served as camera assistant, camera operator, and remote head technician for multiple projects, including the films Panic Room, Terminator 3: Rise of the Machines, Radio, The Goodbye Girl, Back When We Were Grownups, Man of the House, The Amityville Horror, The Skeleton Key, Serenity, and Zathura: A Space Adventure, and the television shows JAG, House M.D., and The West Wing.[8] He also served as technician for the Libra Head, a 3-axis remote stabilized remote head, often used for car commercials and visual effects work.[9]

In 2005 he began working as cinematographer on commercials and music videos: Since then he has worked on over 200 commercials and music videos for clients including Apple, BMW, Adidas, Nike, Coca-Cola, Chevrolet, Intel, Pepsi, and Budweiser,[10][11] and notable artists, including Prince, Rihanna, Wyclef Jean, Ne-Yo, Run the Jewels, De La Soul, Arcade Fire, Norah Jones, Mandy Moore, and Train.[12] He was worked on multiple projects which have won Clio Awards, MTV Video Music Awards, and Cannes Lion International Festival of Creativity Awards, in addition to projects which were produced and aired during the Super Bowl, the Academy Awards, the Grammy Awards, and the Olympic Games.[13] He has also completed work for network distributors, including Netflix, Marvel, HBO, FX, Showtime, and Starz.[14] His cinematography is often praised for its seamless integration of visual and practical effects.[15]

In 2010 Shulkind filmed Touching Stories, the first interactive branching narrative piece to appear on a mobile device, for directors Erich Joiner and Jason Zada in partnership with Boards magazine. The same year, he also began filming cinematic live action stereo 3D capture for commercials, in-theater entertainment, and film, including building multiple stereo pair camera rigs for zero parallax.

In 2015 he designed and commissioned Radiant Images to help develop a novel 32K uncompressed RAW spherical capture device for filming 360° virtual reality content using 18 Codex Digital action cams and nine Codex Digital OnBoard S recorders, resulting in the highest resolution professional 360° camera built to date.[16][17] Around that product, and in collaboration with several partners, he co-founded the transmedia production company Headcase VR, in addition to serving as director of virtual reality cinematography.[18] The company was initially focused on college and professional sports-related capture and training, but then expanded to a broader range of clientele.

Shulkind has produced traditional, immersive, and interactive work for a range of Hollywood studios and advertising clients, E-Sports leagues, traditional sports leagues (NFL, NBA, MLS, MLB), in addition to documentary work, including Merck for Mothers in Uganda for the World Economic Forum and Left Behind from Project Empathy, which sought to bring attention to prison reform,[19] and new media distributors, including Facebook, Oculus, Viveport, Steam, Littlest, PlayStation VR, WEVR/Transport, YouTube, and Snapchat.[20] He maintains the same cinematic merit and quality of production in immersive work as in his more well-known work in advertising, documentary, and narrative work.[21][22][23]

In 2016, Shulkind and M[i]ss[i]ng P[i]eces director Ray Tintori created the first mixed reality wide release for Google's Tilt Brush launch, combining live action capture and simultaneous virtual data point reconstruction.[24]

He is also a virtual reality, augmented reality, and extended reality, and immersive strategy expert for multiple sports leagues, technology companies, Hollywood studios, and the United States military.[25][26]

Shulkind frequently speaks on technology and entertainment panels and forums about the future of cinematography and content, the vital importance of gender, cultural, and geographical diversity, and how to responsibly use data acquisition and machine learning to model efficiencies and equality in the new system of content.[27]

In 2016 he served as a panelist at the International Cinematographer's Guild CineGear Expo panel Shooting Live Action VR Content.[28][29]

Shulkind serves as an advisor for SpaceCraft VR, a NASA-sponsored interactive infrastructure which crowdsources the future of space exploration.[30][31] In 2017, he was the keynote speaker for the Society of Motion Picture and Television Engineers Technical Conference.[32][33]

Filmography

Film
Year Title Position Notes
2000 Coyote Ugly Camera Intern
2001 Goulash Cinematographer Short Film
A.I. Artificial Intelligence Preview Technician
2002 Panic Room Assistant Camera
The Salton Sea Camera Intern
2003 Sunset Town Cinematographer Short Film
Terminator 3: Rise of the Machines Assistant Camera, Preview Technician
The Custodial Code Cinematographer Short Film
I Scream Cinematographer Short Film
Radio Assistant Camera
2004 The Goodbye Girl Libra Head Operator TV Movie
Back When We Were Grownups Libra Head Operator TV Movie
2005 Man of the House Camera Operator, Remote Head Technician
The Amityville Horror Libra Head Operator
The Skeleton Key Libra Head Operator
Serenity Camera Operator, Remote Head Technician
Zathura: A Space Adventure Libra Head Operator
Shapeshifter Cinematographer
2007 The Son of Sam's Daughter Cinematographer Short Film
Let Them Chirp Awhile Cinematographer
2008 Dance With Me Cinematographer Short Film
Sleeper Cinematographer Short Film
2009 Depeche Mode: Hole to Feed Cinematographer Video
2010 Don't Fade Away Cinematographer
2011 Lt. Dan Band: For the Common Good Cinematographer
Decibel Cinematographer Short Film
2012 South Down Orchard Cinematographer Short Film
2014 Cruising Electric Cinematographer Short Film
2015 Razor Sharp: Renegade Cinematographer, Producer Short Film
Southbound Cinematographer
2016 NBA Follow My Lead: The Story of the NBA Finals 2016 VR Advisor Short Film
Gone: VR 360 Cinematographer
Waves Cinematographer Short Film
Left Behind Cinematographer Short Film
2017 The Vault Cinematographer
The Ritual Cinematographer
Welshgate Cinematographer
Washed Up Cinematographer TV Movie

Television
Year Title Position Notes
1995 JAG Libra Head Operator Episode: "A New Life: Part 1"
2004 House M.D. Remote Head Technician Episode: "Pilot"
2005 The West Wing Camera Operator 2 episodes
2010-11 Buzz: AT&T Original Documentaries Cinematographer 4 episodes
2011 CMT's Next Superstar Cinematographer (title sequence) 10 episodes
2013-14 Side Effects Cinematographer 5 episodes

[34]

Music videos
Year Title Position Notes
2008 Old 97's: Dance With Me Cinematographer
2009 Train: Hey, Soul Sister Cinematographer
Depeche Mode: Hole to Feed Cinematographer
2011 The Wanted: Lightning Cinematographer
All Time Low: I Feel Like Dancin' Cinematographer
2012 De La Soul: Must B the Music Cinematographer

[35][36]

Awards and nominations

In 2014 Shulkind won the EC Award Honorable Mention at the International Cinematographer's Guild's Emerging Cinematographer Awards for South Down Orchard.[37][38] He also won the Studio Daily Prime Award for Person of the Year as Cinematographer.[39][40]

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References
  1. "Interview: Cinematographer Andrew Shulkind on Shooting The Vault and The Ritual - Dread Central". www.dreadcentral.com. Retrieved 2017-12-29.
  2. Film, British Council. "British Council Film: The Ritual". film.britishcouncil.org. Retrieved 2017-12-29.
  3. Harvey, Dennis (2016-02-06). "Film Review: 'Southbound'". Variety. Retrieved 2017-12-29.
  4. "Filmmakers' Forum: Andrew Shulkind". American Cinematographer. October 2010.
  5. "Team | HeadcaseVR". HeadcaseVR. Retrieved 2017-12-29.
  6. "The Artists". Project Empathy. Retrieved 2017-12-29.
  7. "The future of storytelling – interview with Andrew Shulkind · Pushing Pixels". www.pushing-pixels.org. Retrieved 2017-12-29.
  8. "Andrew Shulkind". NAB Show. 2017-03-06. Archived from the original on 2017-06-09. Retrieved 2017-12-29.
  9. "Prime Profile: Cinematographer Andrew Shulkind - Studio Daily". Studio Daily. 2014-05-14. Retrieved 2018-02-14.
  10. "Clients | HeadcaseVR". HeadcaseVR. Retrieved 2018-02-14.
  11. "Andrew Shulkind . Director of Photography . Commercials". www.andrewshulkind.com. Retrieved 2018-02-14.
  12. "Andrew Shulkind . Director of Photography . Music Videos". www.andrewshulkind.com. Retrieved 2018-02-14.
  13. "Wednesday16Fl17". www.dhsessions3.com. Retrieved 2018-02-14.
  14. "Andrew Shulkind . Director of Photography . Credits". www.andrewshulkind.com. Retrieved 2018-02-14.
  15. "The International Cinematographers Guild to Host a Production Panel 'Shooting VR for Post' at the VRLA Trade Show, April 14". SHOOTonline. Retrieved 2018-02-14.
  16. "The future of storytelling – interview with Andrew Shulkind · Pushing Pixels". www.pushing-pixels.org. Retrieved 2018-02-14.
  17. "Headcase DP Andrew Shulkind on the Rules of Image Capture for Virtual Reality - Studio Daily". Studio Daily. 2015-05-05. Retrieved 2018-02-14.
  18. "Codex Action Cams powers new Headcase VR cinema camera - British Cinematographer". British Cinematographer. 2016-01-22. Retrieved 2017-12-29.
  19. "The Artists". Project Empathy. Retrieved 2018-02-14.
  20. "Immersive content breathes new life into flagging advertising". Tech Wire Asia. 2017-11-21. Retrieved 2018-02-14.
  21. Longwell, Todd (2017-04-26). "Virtual Reality Shoots Demand a New Set of Tricks". Variety. Retrieved 2018-02-14.
  22. "Cine Gear: Virtual Reality Stitching Can Cost $10,000 Per Finished Minute". The Hollywood Reporter. Retrieved 2018-02-14.
  23. Bonnieux, M. "Andrew Shulkind | Director of Imaging and Emerging Technology". CES | Consumer Technology Association. Archived from the original on 2018-02-14.
  24. "Virtual Reality Lighting with Andrew Shulkind - Chimera Lighting". Chimera Lighting. 2017-05-23. Retrieved 2018-02-14.
  25. "Andrew Shulkind . Director of Photography . VR AR XR". www.andrewshulkind.com. Retrieved 2018-02-14.
  26. "This Cinematographer Says VR Is The Remedy To Hollywood's Lack Of Diversity". BuzzFeed Community. Retrieved 2017-12-29.
  27. "Renowned Cinematographer and Immersive Media Innovator Andrew Shulkind to Present Keynote at SMPTE 2017 Annual Technical Conference & Exhibition | Broadcasting & Cable". www.broadcastingcable.com. Retrieved 2018-02-14.
  28. Update, 411 (2016-06-08). "ICG Explores The Challenges Of Shooting VR During CineGear Panel". Variety 411. Retrieved 2017-12-29.CS1 maint: numeric names: authors list (link)
  29. "Cine Gear: Virtual Reality Stitching Can Cost $10,000 Per Finished Minute". The Hollywood Reporter. Retrieved 2017-12-29.
  30. "Good VR Content Isn't Just Entertainment It's Personal Experience : ACM - Computers in Entertainment". cie.acm.org. Retrieved 2017-12-29.
  31. "SpaceDesign". www.digitalhollywood.com. Retrieved 2017-12-29.
  32. "Renowned Cinematographer and Immersive Media Innovator Andrew Shulkind to Present Keynote at SMPTE 2017 Annual Technical Conference & Exhibition | Society of Motion Picture & Television Engineers". www.smpte.org. Retrieved 2017-12-29.
  33. "VR Opens New Challenges, Risks, Opportunities for Entertainment : ACM - Computers in Entertainment". cie.acm.org. Retrieved 2017-12-29.
  34. "Andrew Shulkind". IMDb. Retrieved 2017-12-29.
  35. "Andrew Shulkind | IMVDb". IMVDb. Retrieved 2017-12-29.
  36. hello@thisisloyal.com, Loyal Design | thisisloyal.com |. "Andrew Shulkind . Director of Photography". www.andrewshulkind.com. Retrieved 2017-12-29.
  37. "Emerging Cinematographer Awards :: ICG Selects 17th Annual Emerging Cinematographer Awardees". www.ecawards.net. Retrieved 2017-12-29.
  38. shulkind, andrew (2012-10-28), south down orchard, retrieved 2017-12-29
  39. "2014 Prime Awards Winners Announced - Studio Daily". Studio Daily. Retrieved 2017-12-29.
  40. "Prime Profile: Cinematographer Andrew Shulkind - Studio Daily". Studio Daily. 2014-05-14. Retrieved 2017-12-29.
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