Andrea Jaffe

Andrea Sue Jaffe (February 18, 1950 – August 24, 2016)[1][2] was a prominent Hollywood publicist in the 1980s and early 1990s.[3][4][5] Jaffe initially worked as an assistant at marketing and public relations agency Rogers & Cowan before working for PMK and establishing her own publicity company, Andrea Jaffe and Associates. Her clients included Tom Cruise, Farrah Fawcett, Oliver Stone, and Dustin Hoffman.

Career

Jaffe began her public relations career at Rogers & Cowan working as an assistant before joining PMK as a vice president. In 1986, she formed her own publicity company, Andrea Jaffe and Associates. She acted as a personal press agent for Hollywood clients such as actors Tom Cruise, Dustin Hoffman, film director Oliver Stone and actress Farrah Fawcett.[6] Jaffe also worked on public relations of films such as Platoon (1986), Rain Man (1988), and JFK (1991).[7] In January 1992, Jaffe closed her firm to become the president of marketing for film studio 20th Century Fox, a role which saw her oversee marketing for all domestic films released by the company. After working for 20th Century Fox for three years, she worked as an independent marketing consultant and worked with charities such as Save the Children.[2][6]

Personal life

Andrea Jaffe was the daughter of film executive Leo Jaffe and sister of film producer Stanley R. Jaffe.[2]

Death

Jaffe died on August 24, 2016 at the age of 66 in Wilmington, North Carolina after a prolonged illness.[2] She was mentioned in the 89th Academy Awards "In Memoriam" segment.[8]

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References
  1. "Andrea Sue Jaffe". Coble Ward-Smith Funeral & Cremation Service. Retrieved 25 July 2019.
  2. Kilday, Gregg (August 24, 2016). "Andrea Jaffe, Influential Hollywood Publicist, Dies at 66". The Hollywood Reporter. Retrieved March 14, 2017.
  3. Grossman, Anna Jane; Hancock, Noelle (April 5, 2004). "Andrea Jaffe Redux". The New York Observer. Retrieved March 14, 2017.
  4. Thompson, Anne (August 16, 1991). "Flacks in L.A." Entertainment Weekly. Retrieved March 14, 2017.
  5. Fox, David J. (September 22, 1991). "A look inside Hollywood and the movies. : Flack Attack : Image Is Everything (Just Ask Them)". Los Angeles Times. Retrieved March 14, 2017.
  6. Lincoln, Ross (August 24, 2016). "Andrea Jaffe Dies: Former PR Powerhouse And Studio Exec Was 66". Deadline.com. Retrieved March 14, 2017.
  7. Saperstein, Pat (August 24, 2016). "Publicity Executive Andrea Jaffe Dies at 66". Variety. Retrieved March 14, 2017.
  8. "Andrea Jaffe". Academy of Motion Picture Arts and Sciences. Retrieved March 14, 2017.


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