AlphaTauri (fashion brand)
AlphaTauri is a fashion brand that was founded in 2016 as a brand extension of Red Bull into the fashion industry.[1] The name is taken from Alpha Tauri, the giant red star of the Taurus constellation, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.
Product type | Clothing |
---|---|
Owner | Salzburg Sport GmbH |
Introduced | 2016 |
Markets | International |
Tagline | Fits body and mind (stylized as FITSBODYANDMIND) |
Website | AlphaTauri Official Website |
AlphaTauri launched its first campaign for the Autumn/Winter 2018 season.[2] The collection in 2018 included parkas, coats, shirts, sweaters, T-shirts, caps and bags. The brand had two flagship stores in 2018, one in Graz and one in Salzburg.[3]
Motorsport
The Scuderia Toro Rosso Formula One team has been rebranded to Scuderia AlphaTauri from the 2020 Formula 1 season.[4]
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References
- "Get a First Look at the Debut Collection From AlphaTauri, Red Bull's New Fashion Brand". HYPEBEAST.
- "Red Bull's AlphaTauri Delivers a Future-Ready AW18 Campaign". Complex.
- "Echt unglaublich, aber wahr: Dieser Trenchcoat macht dich fit!". InStyle. 17 October 2018.
- Mitchell, Scott (16 October 2019). "Toro Rosso's name change approved for 2020 Formula 1 season". Autosport.com. Retrieved 1 December 2019.
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