Aldo Gucci

Aldo Gucci (26 May 1905 – 19 January 1990) was the chairman of Gucci Shops Inc. from 1953 to 1986. He was the eldest son of Guccio Gucci, who founded the company bearing his name in 1921.

Aldo Gucci
Born	26 May 1905 Florence, Tuscany, Italy
Died	19 January 1990(1990-01-19) (aged 84) U.S.
Nationality	Italian American
Occupation	Businessman and fashion designer
Known for	Chairman of Gucci Shops Inc. (1953－1986)
Spouse(s)	Olwen Price, Bruna Palombo
Children	4
Parent(s)	Guccio and Aida Calvelli Gucci

Early life

Aldo Gucci was born in Florence into a Tuscan family dating back to the thirteenth century in the nearby town of San Miniato.[1] In his formative years he developed an interest in equestrianism and botany, which would later find its outlet in product design and a passion for gardening. At just sixteen he began part-time work in his father's first shop in via della Vigna Nuova in Florence.

Career

From the age of 20, Aldo began work full-time at Gucci. He went on to open the first shop outside his native city in Rome in 1938[2] and soon after took over the reins of the company upon his father's death in 1953. Gucci became an overnight status symbol when the bamboo handbag was featured on Ingrid Bergman's arm in Roberto Rossellini's 1954 film "Viaggio in Italia". The GG insignia became an instant favorite of Hollywood celebrities and European royalty. When Aldo opened in New York in 1953, he planted the "Made in Italy" flag on American soil for the first time. President John F Kennedy heralded him as the first Italian Ambassador to fashion[3] and he was awarded an honorary degree by the City University of New York in recognition of his philanthropic activity, described as the Michelangelo of Merchandising.[4] He went on to open shops in Chicago, Palm Beach and Beverly Hills, before expanding to Tokyo, Hong Kong and in cities around the world through a global franchising network. For over thirty years he was dedicated to the expansion of Gucci, developing the company into a vertically integrated business with its own tanneries, manufacturing and retail premises. In 1986 he was sentenced to one year and one day in prison for tax evasion in New York. He was 81.[5] He did his time at the Federal Prison Camp at Eglin Air Force Base, Florida. In 1987, after 66 years as a family-owned business, Gucci was sold to Investcorp.[6]

Aldo Gucci died at the age of 84 of prostate cancer, in January 1990.[7]

Family life

Aldo was the eldest of five children born to Guccio and Aida Calvelli Gucci. He had three brothers – Vasco, Rodolfo and Enzo (who died aged nine), and a sister – Grimalda. He also had an adopted brother, Ugo, from his mother's previous relationship. Aldo had three sons – Giorgio, Paolo and Roberto (with Olwen Price), and a daughter – Patricia (with Bruna Palombo, whom he married in Palm Springs, California in 1987), all of whom worked in the family business until its sale in 1987.[8]

References

1. Forden, Sara G (8 May 2012). "The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed". ISBN 9780062222671. Cite journal requires |journal= (help)
2. "via condotti store, rome". Gucci. 2 September 2013. Retrieved 22 October 2013.
3. "The American | In Italia: At Large: History 102: Bloodied luxury". Theamericanmag.com. 30 November 2011. Retrieved 22 October 2013.
4. Gaiter, Dorothy J. (3 June 1983). "AT 3 COMMENCEMENTS, RECOGNITION AND ADVICE". NYTimes.com. Retrieved 22 October 2013.
5. Engelberg, Stephen. "Taxes – News – Times Topics – The New York Times – Narrowed by 'TAX EVASION'". Travel2.nytimes.com. Retrieved 22 October 2013.
6. Investcorp
7. Reuters (1990). "Aldo Gucci, 84; Expanded Fashion House in U.S." The New York Times. ISSN 0362-4331. Retrieved 23 November 2017.
8. Everett, Victoria. "Move Over, Dallas; Behind the Glittering Facade, a Family Feud Rocks the House of Gucci". People.com. Retrieved 22 October 2013.