2011 ASTRA Awards

The 9th Annual ASTRA Awards was an event held on Thursday, 21 July 2011 at the Sydney Theatre.[1] The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney, on 29 March 2011.

ASTRA Pioneer Award

The second annual ASTRA Pioneer Award was presented to David Malone, CEO of the Premier Media Group.[2]

ASTRA Industry Excellence Awards

Platform Marketing
Award Campaign Recipient Finalists Ref.
Most Outstanding Marketing Campaign – Subscription Sales iQ Consideration Campaign Foxtel
[3][4]
Most Outstanding Marketing Campaign – Subscriber Retention/Extension Christmas in HD Austar
  • Austar for Business HD Sports Campaign (Austar)
  • Austar Rewards Trial (Austar)
 [3][4]
Most Outstanding Use of Subscription Television Medium for a Consumer Advertising Campaign Aussie – Selling Houses Australia The LifeStyle Channel
[3][4]

Program and Channel Promotion
Award Promotion Recipient Finalists Ref.
Best On-Air Program Promotion Grand Designs: Imagine Building a Home Here The LifeStyle Channel
  • Australia's Next Top Model, Series 6 Launch (Fox8))
  • Tough Nuts – Coming Soon (The Crime and Investigation Network)
  • Spirited Launch Campaign (W Channel)
 [3][4]
Most Outstanding Channel Image Spot Channel [V] – For The Love of Music Channel [V]
[3][4]
Best PR/Communications Campaign Ben 10 Ultimate Alien 10.10.10 Cartoon Network
[3][4]
Best Off-Air Program Promotion Grand Designs Australia The LifeStyle Channel
[3][4]
Best Marketing Campaign Under $50,000 The Big Report The Weather Channel
  • Ultimate Alien Hunt (Cartoon Network)
 [3][4]
Best Social/Digital Media Promotion [V] Oz Artist 2010 Channel [V]
[3][4]

Technology
Award Promotion Recipient Finalists Ref.
Most Outstanding Use of Technology Vancouver Winter Olympic Games Foxtel
  • weatherchannel.com.au Relaunch (The Weather Channel)
  • Australian TV’s First Ever 3D Sports Broadcast (Fox Sports)
 [3][4]
Most Outstanding
Use of Interactive Television		 Australia's Next Top Model – Chat On Fox8 [3][4]
gollark: Well, that's fine, it doesn't use that anyway, how would that even make sense.
gollark: Do you know about relativistic chromatic aberration?
gollark: I feel like that should be obvious.
gollark: Trivially.
gollark: <@151391317740486657> Here's the obliterator so far. Isn't it cool?

References
  1. Knox, David (18 April 2011). "ASTRA Awards set for July". tvtonight.com.au. Retrieved 1 May 2011.
  2. Knox, David (29 March 2011). "Premier Media CEO receives ASTRA Pioneer Award". tvtonight.com.au. Retrieved 1 May 2011.
  3. Knox, David (15 March 2011). "2011 ASTRA Industry Excellence Awards: finalists". tvtonight.com.au. Retrieved 1 May 2011.
  4. Knox, David (30 March 2011). "ASTRA Excellence Awards: winners". tvtonight.com.au. Retrieved 1 May 2011.
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