Louis Cypher
There's a Mr. B. Al. Zebub here to see you, sir. He says he's a big fan of your work.—Secretary, Speed Bump
This is the flip side of finding out you've got a god (or God) hanging around incognito. This is when you find out that that slightly strange fellow who's been loitering nearby is... the other one.
Maybe the literal Devil has taken a personal interest, or maybe it's just a high-level demon or an Agent of General Badness, whatever the local badness happens to be called. In any case, it's powerful, it's bad, and it's been standing right there next to you all this time. Yikes!
Be very wary of guys named "Lou", "Luke", "Lukas", or "Lucius" particularly if their last name is Siffer or Cypher or something like that. Keep an ear open for Milton (author of Paradise Lost) and Morgenstern (German for "morning star"). Also take a careful look at the ones named "Nick", "Scratch", "Deuce", "Thorn" or some variant thereon. In certain cases, don't trust women named "Lucy" or "Georgia." Apparently the Devil's not very good at choosing aliases, despite having a huge variety to pick from. Or maybe it just shows his opinion of the hero's intelligence level. Or, it could just be ego.
Common in Deal with the Devil stories. See also Sdrawkcab Name. Related to Most Definitely Not a Villain. If God Is Evil, Louis Cypher may be a Steven Ulysses Perhero. Sub-Trope of Devil in Disguise.
If this character isn't at least implied to be the Devil himself, but just has a demonic sounding name to emphasize their general evilness, the example should go on this page.
For those who don't understand the title: Lucifer
This is a reveal trope, so, spoilers ahoy!
Anime and Manga
- In Revolutionary Girl Utena, Akio turns out to be the fallen dark side of the God-Prince Dios, who -- failing to please his people as a benevolent God -- decided to become "Akio, The Morning Star" instead. He casually reveals that nickname to Utena halfway through the series. She still takes a while to catch on.
- The demon "Sebastian Michaelis" of Black Butler is a quite clever example via Genius Bonus. Sebastian is the stock name for butlers in Japanese tv, but Sebastien Michaelis was an actual person, a French inquisitor and Witch Hunter who wrote about supposed instances of demonic possession. Thus, having a demon calling himself that is a similar effect to having Satan call himself John Milton.
- It was revealed that Sebastian's name was given to him by Ciel, who named him after his dog.
- Mao (マオ) from Endro!. A Mao (魔王) is a ruler of Mazoku.
Comic Books
- Lew Siffer in this Chick Tract, among others.
- Boss Dark Side from the DC Universe series Seven Soldiers.
- Lucifer in Lucifer makes a slightly better effort than most, going by the name Mr. Lux (Mr. Light, still a reference to Lucifer's Latin meaning of 'light bearer') even though he puts so little effort in otherwise that it seems the only reason no one identifies him is because they're too embarrassed or scared to ask.
- Or too distracted by his resemblance to David Bowie.
- Mr. L.C.F. Sat in the Valerian album, In Uncertain Times. He's sort of an antagonist in the story, but by no means a bad guy, and gets himself a happy ending.
- In The Gift, bullies pick on a freshman named Lucius Sephar, who has been bound into the form of a ninth-grader as God's punishment. Needless to say it doesn't end well for the bullies.
- When the Antichrist from Ghost Rider has to keep low profile, he decided to hide as teenage Corrupt Corporate Executive under the name Anton Sat'An. Multiple times he has to remind people his last name is not Satan. And when two Ghost Riders, one Demon Hunter, Daimon Hellstorm and entire army of Angels gets on his back, he's suprised they have found him so easily.
- In Squee! the protagonist Todd Casil is invited to the home of the anti-christ, Pepito. Despite the fact that Pepito has a distinctly demonic look and powers his mother did not realize her husband Juan Diablo was in fact Satan in disguise.
- In The DCU, Lord Satanus adopted the identity of Colin Thornton as part of a plan to to corrupt Superman.
- Inverted in Fall of Cthulhu with Lucifer, whose chosen name is simply a portmanteau of her first two given names (Luci Jenifer).
Film
- The trope title is from a misspelling of the name Louis Cyphre from the movie Angel Heart.
- Lampshaded by Harry.
Harry: "Louis Cyphre". Lucifer. Even your name is a dime store joke.
- With another Lampshade piled on by Louis.
Louis: Mephistopheles is such a handful in Manhattan.
- John Milton (Al Pacino's character) from The Devil's Advocate. Milton, Paradise Lost, get it?
- Some of the creepiest characters created by David Lynch are heavily implied to be this. This includes the Mystery Man, BOB, possibly Mr. Roque and the Cowboy.
- Louise C. Faire (Anjelica Huston's character) from Seraphim Falls.
- Daryl Van Horne in The Witches of Eastwick. A horny guy with horns, two for the price of one.
- Nightclub owner George Spiggot in Bedazzled, though he's fairly open about being the Prince of Darkness.
- Inverted in the remake of Bedazzled. The Devil reveals herself straight off - but try to figure out which character is actually God.
- Highway to Hell. After the hero's car is damaged while traveling through Hell, he meets a helpful passing mechanic named "Beezle"...short for "Beelzebub".
- Mr. Nick in The Imaginarium of Doctor Parnassus.
- The Dark Hermit in The Greatest Story Ever Told.
- In the 1984 film Crossroads, the devil is an old black man from Mississippi who calls himself Legba (the name of one of the Voodoo loas), though by the mid-1980s he's changed his name to Mr. Scratch.
- In Oh God You Devil, Satan visits Bobby Shelton with the name Harry O. Tophet, a reference to the Canaanite sacrificial city and a euphemism for Hell.
- Tenacious D in The Pick of Destiny: The open mic host turns out to be the devil wanting his tooth back. In a deleted scene, Lee has scary black eyes of doom, implying he's possessed or being used as a disguise.
- Dan Aykroyd once said of the long-in-Development Hell third Ghostbusters movie would involve the Ghostbusters going to Hell and meeting a fellow named "Luke Sifler".
- "Lucy Fir" from 666: The Child.
- Charlie Meadows in Barton Fink is heavily implied to be this.
Literature
- Mr. Scratch, in Stephen Vincent Benet's The Devil and Daniel Webster. He doesn't make much of an effort to conceal his true identity, however.
- Old Scratch, in Washington Irving's The Devil and Tom Walker.
- The titular figure in Stephen King's award-winning short story "The Man In The Black Suit."
- Also George Elvid in the 2010 novella "Fair Extension."
- Andre Linoge (an anagram for Legion) in The Storm of the Century.
- He doesn't have the Meaningful Name, but Randall Flagg from The Stand and other King novels fits this trope in every other way.
- In Call of Cthulhu (tabletop game) stories and games, it is not uncommon for Nyarlathotep's presence to be part of the Reveal, sometimes quickly followed by Total Party Kill.
- "Neil O'Tip? The guy doesn't look Irish." Lifetime achievement award to Neon Genesis Evangelion\Lovecraft Fusion Fic "Children of an Elder God", by John Biles and RPM.
- Neil Arthur Hoteph, the well dressed black gentleman from Egypt, is also a very popular one.
- Piers Anthony's Incarnations of Immortality series has Natasha, "Ah, Satan" spelled backwards. Of course, it's also a legitimately common name which originated in Russia as a derivative of Natalya, so it doesn't seem like quite a dead giveaway… Just plain weird, anyway, as it's a female name, and the character is male.
- In the Katherine Kerr novel Freezeframes, the character Nick Harrison is revealed to be the devil. While not as common nowadays as Old Nick, Old Harry is another term for the devil, as used in The BBC radio comedy Old Harry's Game.
- He's not exactly Satan, but Low-Key Lyesmith from the Neil Gaiman novel American Gods turns out to be a Norse god with a suspiciously similar sounding name. He's bad news, to say the least. American Gods also contains a wealthy, "forgettable" god who is essentially the inversion of this trope: even the Word of God about him is an unreveal.
- Similarly, on the RP board "The Sueniverse", Loki takes on the mortal identity of one Lukas Ashton.
- Good Omens by Neil Gaiman and Terry Pratchett similarly features the four motorcyclists of the apocalypse adventuring incognito, before they are revealed as the horsemen. War, for instance, was a wartime journalist who (naturally) had a knack for finding conflict wherever she went. Famine, going by the name "Raven Sable," was a diet food mogul.
- In one of Isaac Asimov's more humorous theological stories, the entity responsible for the Lowest Cosmic Denominator afterlife following the end of the world turns out to be a fellow named R. E. Mann (Ahriman, the Zoroastrian term for the God of Evil). After God reveals his ongoing Plan (he never meant to end the world but has been talked into giving conditions in which it could end in the form of prophecy), R. E. Mann goes to work writing a proposal for a unified world calendar, so that he can produce a day that the whole world will agree is the proper date.
- There is a German story by James Kruss entitled "Timm Thaler", in which the antagonist's name (at least in the Russian translation) is Tretch. The protagonist sees his name in the mirror in the latter half of the book, it turning out to be an anagram of "Chert", which is Russian for "Demon"
- In the original German, he's called Lefuet, which is a good Sdrawkcab Name if you know German.
- There was a TV adaptation (which didn't have much in common with the book, by the way) where the antagonist was called Baron Lived.
- John Collier's short story "Thus I Refute Beelzy". A condescending, obnoxious father finds that his son's imaginary playmate has another, more diabolical name.
- In a bizarre, but fantastic portrayal, Not Wanted On The Voyage indicates Satan as a seven-foot tall transsexual named Lucy. She's also on the side of good; Noah is evil. It's that kind of book.
- Derek Leech from Kim Newman's stories.
- One interpretation of Joyce Carol Oates' short story "Where are you Going, Where have you been?" is that the antagonist is a representative of Satan. This is supported by his strange name, "Arnold Friend."
- In addition to this, flies are present throughout the story. Flies are often associated with Beelzebub, Belial, and Satan. The car in the story also has the words "Man the Flying Saucers" written on it, which, rearranged, spells "Lying man, he uses craft"
- Plus, there is a sort of offhand line, if I recall correctly, ever so slightly suggesting Arnold Friend (A(r)n Old F(r)iend?) just might have hooves instead of feet.
- In False Memory, a Dean Koontz novel, the evil psychologist is named Mark Ahriman. Not only is his last name identical to the name of the chief figure of evil in Zoroastrianism, but when he travels, he uses aliases that have two things in common: very ordinary first names, and last names that are the name of the Devil. One example is "Jim Shaitan," Shaitan being one of the names for the Devil in Islam.
- The title character in Dacre's Zofloya; or, The Moor.
- Louis Cypher in William Hjortsberg's Falling Angel. Louis ends up laughing at his own lame pun (to the protagonist's irritation) about solving the "Cypher".
- The butler in the Nightside novel Hell To Pay says his name is Hobbes—at least, that's how John Taylor hears it at the time. He later realizes that "Hob" is an archaic name for the devil; the butler actually said "my name is Hob's".
- Forced to disguise himself in Bill the Galactic Hero, the seven-inch-tall Chinger named Bgr builds a Mobile Suit Human and calls himself Beager.
- In Alexander Kuprin's story The Star of Solomon devil uses the name "Methodius Isayevich Toffel" i.e. Meph-Is-Topheles.
- Professor Woland, "expert of the occult", from Mikhail Bulgakov's The Master and Margarita. Woland is a nickname of the devil in German folk legend and one of the many Shout Outs to Goethe's Faust, where Mephistopheles lets on that he sometimes uses this alias.
Live Action TV
- Briefly, Ray Wise's character in Reaper, although he identifies himself pretty quickly.
- In the sitcom Homeboys in Outer Space the Devil appears in one episode under the name of "Mr. Tan". The heroes realize the truth when one of them says "say, Tan..."
- The enter of an episode of The Drew Carey Show when Kate's boyfriend "Jack" comes to Drew for a job interview and reveals that "the Devil" is not merely his nickname. ("Does he have a van? I bet the Devil has a really cool van.") We learn that he's from Jersey (natch) and his previous job experience includes used car sales, the DMV, the post office... and UNICEF. ("Hey, nobody's all bad!")
- In The Twilight Zone episode "Dealer's Choice" a group of friends find themselves playing poker with a stranger named "Nick", who keeps getting three sixes in every hand he is dealt...
- The aptly titled episode "Printer's Devil" centers around a strange gentleman going by the name "Mr. Smith" who appears after the protagonists says he'll do anything to keep his failing newspaper business going. Mr. Smith modifies their typing machine and everything he reports eerily happens shortly after he writes about it. Then he tells the protagonist he'd like him to sign a contract turning over his soul as payment...
- Yet another episode features an "A. Daemon".
- And another has a Corrupt Corporate Executive end up in the office of one Mr. Devlin, who sends the exec back in time to (supposedly) get richer earlier. The exec ends up instead becoming a janitor in the firm where he should have worked while the janitor he'd previously abused got his old job. It's implied that "Mr. Devlin" makes a game out of eternally tricking the two into switching places, ruining their lives 'for the first time' every time.
- On Supernatural, Lucifer's vessel is named Nick.
- Invoked in the Burn Notice episode "Friendly Fire" - Michael presents himself to some credulous Latino gangsters as a mysterious figure dressed in black and red, who seemingly causes explosions with a snap of his fingers and speaks in a very low, calm voice. He calls himself "Luis", of course.
- Jokingly invoked during the riffing in MST3k's presentation of an educational high school short called "Cheating". As a student is shown getting high marks for a test on which he'd cheated, Tom Servo mimics his teacher saying, "This contract arrived for you from a Mr. Elzebub."
- Battlestar Galactica Classic had one Count Iblis during its "War Of The Gods" two-parter. A mysterious visitor to the rag-tag fleet, he uses mysterious powers and miracles to persuade the Colonials to willingly grant him their loyalty, while mysterious beings of light start appearing and the characters start talking about theology. He's eventually driven off when he accidentally strikes down a protagonist who explicitly rejected his authority.
Music
- A common theme in many traditional folk ballads.
- There's a German screamo band that goes by the name of Louis Cyphre.
- For U2's ZooTV tour in the 90's, Bono introduced the character of Mr MacPhisto.
Radio
- Frequently used in Old Harrys Game, although not as a twist since we know which character's Satan. There's sometimes a twist when the detail of who he's disguised as gets held back, instead.
- In more recent episodes, he goes by the name 'Mr. Harrison' when disguised as a human, presumably a reference to 'Old Harry'.
Theatre
- Nick Shadow from the opera The Rake's Progress.
Video Games
- The Final Boss battle of Guitar Hero III involves a guitar duel between the player and a recently revealed to be demonic manager named... you guessed it... Lou. As a matter of fact, he points out to the band, in some extremely fine print, a clause stating "Your soul is MINE!" The not-quite-part-of-the-band Guitarist is essentially called down to "Lou's Inferno" (aka Rock 'n' Roll Hell) to save his/her bandmates' asses. They duel to a heavy metal version of The Devil Went Down to Georgia. In this case, up until the point the hapless band tumbles to Hell... pardon me, "Lou's Inferno"... there isn't any clear evidence that there's anything otherworldly about him. For all they know, he's just a veteran metalhead who's a little too into it. Given how vanishingly few metal bands who used Satanic imagery ever took it seriously, this lapse of judgment is perhaps forgivable.
- One of the rulers in the "Chronicles of the Sword" side game in Soul Calibur III is named Demuth Beel Zebus Halteese. Guess which alignment he falls under. Go on, guess.
- Louis Cypher/Cyphre is also the human pseudonym for Lucifer in the Shin Megami Tensei series. He shows up in all three Shin Megami Tensei games as a subtle Chessmaster: twice as a blond haired gentleman, once as both a young child and an elderly guy in a wheelchair - in fact the nurses accompanying both could be "him" too - and recently he's even switched genders. Depending on your spot on the Order Versus Chaos meter, he'll either be your best friend or an inevitable Dragon. In the third game he's been upgraded to Bonus Boss.
- Specifically, Shin Megami Tensei Nocturne (the game in question) had a bonus disc with Dante of Devil May Cry and a 6th, "maniac" ending, which is what we got. In said bonus disc, you could choose a 6th path, choosing instead of joining any of the "good" or "evil" characters to screw them all and to meet with Lucifer, who has interesting ideas about your place in the universe. This lets you get the sixth ending, True Demon Ending. Wherein you join Lucifer and attack heaven, to try and stop the constant destruction and recreation of the millions of alternate Earths -- and the genocide of billions of humans -- by God.
- Although, considering that he has an Obviously Evil smile on his face when you make the aforementioned decision, one could make a case for the player being suckered in. Though, to be absolutely fair, he gives you a lot of time and a certain amount of reasons as to why you shouldn't agree to his plan.
- It should be known that in the Freedom ending he tells you to keep your power as the true enemy is still out there. Most likely because both him and Kagutsuchi compared the Protagonist to Lucifer in the freedom ending.
- Lucifer also appears in Raidou Kuzunoha VS King Abaddon as the "blonde young man" and can be fought as a bonus boss in the second playthrough, if you beat the game on the chaos path in the first playthrough. Beat him three times and he becomes one of your many minions!
- And as a bonus boss in Devil Survivor as well.
- Though it isn't Lucifer, Devil Survivor also has the Gigolo. It's less obvious, but it's Loki. He serves the same purpose though...and only reveals himself in two endings out of six. Loki serves a slightly different purpose in Devil Survivor than Lucifer did in other SMT games - he's solely there to screw over Beldr. Again. Once you do it for him, that's when he takes a liking to you and starts feeding you info, mostly just to see what's going to happen next.
- And now he appears in Shin Megami Tensei: Strange Journey as well! But this time, he's an Attractive Bent Gender who goes by "Louisa Ferre"!
- Specifically, Shin Megami Tensei Nocturne (the game in question) had a bonus disc with Dante of Devil May Cry and a 6th, "maniac" ending, which is what we got. In said bonus disc, you could choose a 6th path, choosing instead of joining any of the "good" or "evil" characters to screw them all and to meet with Lucifer, who has interesting ideas about your place in the universe. This lets you get the sixth ending, True Demon Ending. Wherein you join Lucifer and attack heaven, to try and stop the constant destruction and recreation of the millions of alternate Earths -- and the genocide of billions of humans -- by God.
- The flash game Motherload, in which you play as a mining company whose benefactor is the mysterious "Mr. Natas". A real head-scratcher, that one. "Natas" is also a valid Russian name.
- Eternal Darkness plays a variation, where the Big Bad Pious Augustus often masquerades as a human called Paul Augustine.
- Kagetsu Tohya reveals that unlike the other nightmares, Arcueid's cannot take form like Dark Elesia or Nanaya. Why? Because it's the Crimson Moon and can't take her over... yet. Shiki has a long talk with it under the impression that it's some alternate form of Arcueid, which is kind of true. After awhile it's not only glaringly obvious that this is not Arcueid. it's even admitted as much. It's much more morally ambiguous than the Devil, but it did try to crash the moon into the Earth at one point.
- In Grim Grimoire, one of the teachers is a Tall, Dark and Snarky devil(who provides the picture for that page), who doesn't hide that he's a devil at all. And as it turns out, there was an extremely strong horrible demon trapped in the school as well. Who knew?
- However, he subverts parts of this in that his given name, Advocat, doesn't allude at all to his real name Mephistopheles. Yes, that Mephistopheles. Luckily he's actually True Neutral and doesn't directly involve himself (and when he does, it's usually to help Lillet Blan in a small way).
- The protagonist of Ace Combat Zero: The Belkan War goes by the callsign Cipher of the Galm (Garm) Team of the 66th Division of the 6th Air Force, and gains the title Demon Lord of the Round Table.
- The story of Sacrifice is set in flashback form with main character Eldred telling the tale of the world's destruction at the hands of Omnicidal Maniac Marduk to the blind sage Mithras. Once you've cleared out the first nine levels and is done with the backstory, the last, tenth level... well, what trope are you on again?
- A rather strange example of Moral Guardians meddling with the game, The North American version Star Ocean 3 features a character named Luther. His name is Lucifer in the Japanese version. The weird part is that the game really has no particular reason to make such a change. Religion in general, fictional or otherwise, is pretty much avoided.
- In general, however, while specific religious themes aren't harped on, MANY names of anatagonists were changed in most Star Ocean games for localizations. For instance, Azazel, the original JP name for a SO3 anatagonist, was changed to Azazer, as the original refers to a fallen angel of Abrahamic lore, and most of the Ten Wise Men from SO 2 had similar changes to avoid sounding overtly religious.
- The PSP port rendered them back to the original names. As for Lucifer/Luther, it could also be a subtle Take That to the Moral Guardians by giving the comparison the Luther being related to Martin Luther, the man who kicked off the protestant reformation. Add in the most Moral Guardians are Protestant...
- Castlevania: Curse of Darkness has a priest named Zead who occasionally advises Hector, who turns out in the end to be Death. He uses the Sdrawkcab Name approach, but to add a twist, he reverses the Japanese pronunciation of his English name.
- In all the IF routes in Sengoku Rance, a woman named Keikoku with long pink hair that has flower patterns on it shows up. Eventually, one way or another she is revealed as being some sort of evil figure. It's actually difficult to figure out exactly what she is, though. She isn't human, she's not a demon and she isn't a youkai.
- She's classfied as Monster in Free For All.
- One of these appears in the World of Warcraft raid instance Ulduar, a vast prison built to contain the Old God Yogg-Saron. Throughout the instance, players hear the voice of Sara, a vrykul woman trapped by minions of Yogg-Saron, calling out to them to help her. When they reach him, Sara spends the first phase of the fight helping and encouraging the players... and reveals in the second phase that she's really an avatar of the Old God himself. She'd lured the players down through the prison to unlock all the gates and break the final bonds holding him in place.
- In 'Demonbane, there's a mysterious woman call herself Nya. As story progress, player can see her face briefly change to demonic being with three burning eyes. Eventually, it's reveal that she's Nyarlathotep. It appear again as Father Ny in the Elder Gods ending and as Nyarla in prequel novel.
- The Elder Scrolls V: Skyrim features a friendly character you might run into at a bar, by the name of Sam Guevenne. He's Sanguine, Daedric prince of debauchery. And you're in for one hell of a ride. Not all Daedra are fantasy analogs for demons, but it's obvious that this one is.
- He's not all bad, though. While his openly Daedric form looks like a stereotypical devil, he is (fittingly for his Sphere) more interested in having fun than in claiming your soul.
- In Alan Wake there is a character called Barbara Jager, who probably has no direct connection to Baba Yaga.
- Monster Lords in Monster Girl Quest Paradox all have the first name Alice. 500 years before the game's present, the Monster Lord was the tyrannical Alice VIII. She disguises herself as a perfectly ordinary human mage... named Alicetroemeria.
Web Comics
- Doc Scratch of Homestuck, according to Word of God (A reference to "Old Scratch").
Web Original
- There's a piece of literary porn on the 'net about a lawyer's wife whose husband's boss is nicknamed Nate, for Natas, but the real culprit here is his associate named Luc, who seduces her. So she has his full-term kid in seven months.
- Dr. Alto Clef from the SCP Foundation has made many implications about his history, including being Satan. It's implied he reveals this just to screw with Kondraki's mind; he gets a broken neck for his trouble, though after he gets better and is brought in to deal with a troublesome Reality Warper, he proceeds to introduce himself with the familiar Rolling Stones reference (which flies over the punk's head)...
Western Animation
- In The Devil and Daniel Mouse, Jan Mouse signs a recording contract with a producer named B. L. Zeebub. Bad move.
- Star Trek: The Animated Series episode "The Magicks of Megas-Tu". An alien satyr named Lucien is revealed to be the Lucifer of Earth mythology.
- The Real Ghostbusters episode "The Devil to Pay". The Ghostbusters appear on a game show called "Race the Devil", hosted by one "Dib Devlin". The question that lands them a spot on the quiz is "give me two additional names for the Devil"... For some reason, Egon gets a bit suspicious.
- The appearance of Satan himself on a kid's show is unconvincingly averted by this bit of writer wit:
Winston: I have sold my soul to the Devil. I have sold my soul to the Devil.
Ray: Actually, Winston, Dib is a minor demon, not the Devil per se.
Winston: I have sold my soul to a minor demon. I have sold my soul to a minor demon.
- Not exactly an improvement, that.
- Lucius Heinous VII and his son Beezy on Jimmy Two-Shoes. It's never directly stated, but the implication is obvious.
- It's even more obvious with Lucius Heinous I, who (based on his memorial painting) looks a lot more like the traditional interpretation of Satan.
- In the British/Canadian cartoon The Baskervilles the owner of Underworld: The Theme Park is Mr. Boss, whose real name is Nicolas Lucifer III.
- Big D in the Class of 3000 episode "The Devil and Lil' D".
Real Life
- Elizabethan England understood Niccolo Machiavelli to be a Real Life example of this in its perception of him as an evil schemer responsible for anti-Protestant violence. In popular imagination and literature, his first name abbreviated to Nick, and an Affably Evil character emerged on stage known as a Machiavel which was (mis)pronounced "make-evil.
- Averted by the National Academy for Television Arts and Sciences, sponsor of the Daytime Emmys, the News and Documentary Emmys, and other awards (but not the Primetime Emmys). Although the organization refers to itself as NATAS, it has no known connection to the devil, despite the way its acronym would be spelled backwards.