Yle Radio Suomi

Yle Radio Suomi is a radio channel owned and operated by Finland's national public service broadcaster Yleisradio (Yle). The station's main focus is on music and sport, but it carries a variety of other programmes, including news and phone-ins, as well as up to eight hours a day of regional programming on weekdays (six hours on Saturdays). The channel is also noted for its live coverage of music festivals.

Yle Radio Suomi
Broadcast areaFinland
FrequencyFM 93.1–100.3
SloganKuule elämä väreissä
(Hear life in colour)
Programming
Language(s)Finnish
FormatMusic and sport
Ownership
OwnerYleisradio
History
First air date1 June 1990
Links
WebsiteYle Radio Suomi

Yle Radio Suomi was established in June 1990 – as part of Yle's restructuring of its radio channels – to be a national network bringing together the country's 20 regional stations. In 2003, the channel's music policy was shifted with the aim of attracting a younger audience.[1] Yle Radio Suomi has consistently been Finland's most listened-to radio station, with a 44% overall audience share in 1999[2] and a 33% overall share (higher among older listeners) in 2013–2014.[3]

References

  1. Marko Ala-Fossi, "Finnish Radio in a Nutshell" (September 2009).
  2. Ingomar Kloss, M. Abe, eds., Advertising Worldwide: Advertising Conditions in Selected Countries (Springer-Verlag, 2001), ISBN 978-3540677130, pp. 72-73.Excerpts available at Google Books.
  3. "Kansallisen radiotutkimuksen tuloksia" ("National radio survey results"), Finnpanel (accessed 2014-03-24) (in Finnish).
  • This article includes material derived from its counterpart in the Finnish-language Wikipedia fi:Yle Radio Suomi.


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