Wonderstruck (fragrance)

Wonderstruck is a women's fragrance from Elizabeth Arden, Inc. Endorsed by American singer-songwriter Taylor Swift, it took its name from Swift's song "Enchanted" from her third studio album Speak Now (2010), which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".[1]

Wonderstruck
Fragrance by Taylor Swift
TypeCelebrity Fragrance
ReleasedOctober 21, 2011
LabelElizabeth Arden
TaglineThe beginning of something magical
SuccessorWonderstruck Enchanted

It was released in the US on October 21, 2011.[1] Together with Canadian singer Justin Bieber's Someday, it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.[2]

Accolade
Year Organization Award Result Ref.
2012 FiFi Awards Fragrance of the Year: Women's Luxe Nominated [3]

Wonderstruck Enchanted
Wonderstruck Enchanted
Fragrance by Taylor Swift
TypeWomen's fragrance
ReleasedDecember 13, 2011
LabelElizabeth Arden

Due to Wonderstruck's success, Swift released a spin-off fragrance, Wonderstruck Enchanted, in the US on Swift's 22nd birthday, December 13, 2011, less than two months after the release of Wonderstruck.[4][5]

Awards
Year Organization Award Result Ref.
2013 FiFi Awards Fragrance Celebrity of the Year Won [6]

Scent

Wonderstruck is described to have top notes of raspberry, freesia and blackberry, middle notes of honeysuckle, hibiscus and vanilla and base notes of peach, amber, sandalwood and musk.[7]

References
  1. "Want To Smell Wonderstruck Like Taylor Swift? Now You Can!". Hollywood Life. 1 Sep 2011. Retrieved 30 June 2012.
  2. "Justin Bieber to receive Fragrance Foundation award". CBC. Retrieved 30 June 2012.
  3. Finlayson, Ariana (22 May 2012). "Heidi Klum, Justin Bieber Win Big at FiFi Awards".
  4. "Taylor Swift Announces Second Scent, Wonderstruck Enchanted". People. 29 June 2012. Retrieved 30 June 2012.
  5. DelliCarpini Jr., Gregory (29 June 2012). "Taylor Swift Unveils New Fragrance". Billboard. Retrieved 21 June 2019.
  6. Mahlmeister, Chrissy (13 June 2013). "Taylor Swift Launches New Perfume, Wins Fragrance Celebrity Of The Year At FiFi Awards".
  7. "Wonderstruck Taylor Swift perfume-a fragrance for women 2011". Fragrantica. Retrieved 17 Nov 2015.
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