WUPK

WUPK (94.1 FM) and WIMK (93.1 FM) are a pair of radio stations based in the Upper Peninsula of Michigan (licensed to Marquette and Iron Mountain, respectively). The stations broadcast a soft adult contemporary format brand as 94.1 The Breeze on WUPK and an active rock format branded as 93.1 K-Rock on WIMK, and are currently owned by Sovereign Communications.

WUPK/WIMK
CityWUPK: Marquette, Michigan
WIMK: Iron Mountain, Michigan
Broadcast areaWUPK:
WIMK:
FrequencyWUPK: 94.1 MHz
WIMK: 93.1 MHz
BrandingWUPK: 94.1 The Breeze
WIMK: 93.1 K-Rock
SloganWIMK: Rockin' the U.P.
Programming
FormatWUPK: Soft AC
WIMK: Active rock
AffiliationsThe Free Beer and Hot Wings Show
Ownership
OwnerSovereign Communications
History
First air dateWUPK: 1992
WIMK: 1981
Call sign meaningWUPK:
Upper Peninsula's K-Rock (previous branding)
WIMK:
Iron Mountain/Kingsford
Technical information
Facility IDWUPK: 64025
WIMK: 64027
ClassWUPK: A
WIMK: C1
ERPWUPK: 4,400 watts
WIMK: 100,000 watts
HAATWUPK: 116 meters
WIMK: 180 meters

WIMK is the older of the two stations, beginning life as a beautiful music station before switching to country music by the early 1980s. In 1985, the station adopted a Top 40 (CHR) format as "K93," and then evolved to an album-oriented rock format later in the decade, originally branded as "K-Rock." WUPK signed on as a simulcast in the 1990s, and by the 2000s, the stations adopted the name "Classic Rock: The Bear", joining Northern Star's existing group of Northern Michigan stations with this branding, though their programming was not part of that specific network of stations, and aired its own music rotation.

Following the stations' sale from Northern Star Broadcasting to Sovereign Communications in 2010, WUPK & WIMK broke their simulcast and re-imaged as "93 Rock" and "94 Rock" accordingly, adopting similar identities, logos, and playlists as Rock 101, Sovereign's existing active rock station in Sault Ste. Marie, Michigan at WSUE 101.3 FM. WUPK/WIMK DJ Nikki "At Night" Peterson currently provides pre-recorded station bumpers for WSUE's nighttime music rotation.

In July 2020 WUPK changed their format from active rock to soft adult contemporary, branded as "94.1 The Breeze".[1]

(WUPK and WIMK's logo under "The Bear" branding)

References
  1. Two Marquette Radio Stations Change Format Ahead of Sale Northpine.com - July 8, 2020

Sources


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