WMBX

WMBX (102.3 MHz "X 102.3") is a commercial FM radio station licensed to Jensen Beach, Florida. It serves the West Palm Beach and Treasure Coast areas, broadcasting an Urban Adult Contemporary radio format. WMBX is owned by Hubbard Radio. Its studios and offices are in West Palm Beach. On weekday mornings, it carries The Steve Harvey Morning Show from Premiere Networks.

WMBX
CityJensen Beach, Florida
Broadcast areaWest Palm Beach and Treasure Coast
Frequency102.3 MHz
BrandingX 102.3
SloganToday's R&B and Throwbacks
Programming
FormatUrban Adult Contemporary
AffiliationsPremiere Networks
Ownership
OwnerHubbard Radio
(WPB FCC License Sub, LLC)
Sister stationsWEAT, WFTL, WIRK, WMEN, WRMF
History
First air dateDecember 10, 1980 (as WHLG)
Former call signsWHLG (1980-1997)
Call sign meaningWest PalM Beach's X102.3
Technical information
Facility ID25756
ClassC1
ERP100,000 watts
HAAT297 meters (974 ft)
Links
WebcastListen live
Websitex1023.com

The transmitter is located on the west side of Jonathan Dickinson State Park in Hobe Sound, Florida.[1] The tower is 965 feet in height above average terrain (HAAT). Also sharing WMBX's transmitter tower are stations WIRK and WKGR. WMBX has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations. It sometimes can be picked up as far south as Miami, as far north as Cocoa Beach and as far west as Moore Haven.

History

On December 10, 1983, the station signed on as WHLG.[2] It was a rare radio station in that era, owned and run by a woman. Genevieve Glascock was both the owner and general manager. The station aired a beautiful music format and had studios in Stuart, Florida. It was powered at only 3,000 watts, a fraction of its current output. From 1997 to 2001, the station played an adult contemporary format, under the branding Mix 102.3.

X 102.3 launched on October 23, 2001, airing a rhythmic contemporary format, with the call sign WMBX. The station hosted its first concert on November 6, 2009 at the South Florida Fair Grounds, titled "X-Fest 2009." Acts included Clipse and Mario.

In 2006, R&R moved WMBX from the Rhythmic panel to the Urban panel. But in May 2007, R&R moved the station back to the Rhythmic panel due to a shift in its direction which switched to a broader Rhythmic playlist.

On April 10, 2012, CBS Radio announced that it was selling WMBX and its sister stations in West Palm Beach to Palm Beach Broadcasting for $50 Million, pending FCC approval. The station's Rhythmic format and airstaff were retained under the new owners.[3] After sister station WUUB (B106.3) dropped its adult R&B format in February 2013 to become the West Palm Beach affiliate of ESPN Radio upon being sold to Good Karma, WMBX gravitated its direction to the broader urban contemporary format and added more R&B to its playlist.

On May 13, 2013, WMBX began airing the Steve Harvey Morning Show weekdays from 6:00 to 10:00 a.m., using Reggie Dee to provide local content during breaks.[4]

Effective February 25, 2016, Digity, LLC (parent company of Palm Beach Broadcasting) and its 124 radio stations were acquired by Alpha Media for $264 million.

On September 27, 2018, Alpha Media has agreed to sell its West Palm Beach cluster of radio stations to Hubbard Radio.[5]

HD programming

WMBX had broadcast two channels in the HD Radio (digital) format.[6]

On June 5, 2015, at 4 p.m., WMBX-HD2/W242CI launched “Beatz 96.3". It filled a hole when WMBX gradually shifted from urban contemporary to urban AC, following the sale of former sister station WUUB in February 2013.[7][8]

On July 9, 2019, at Noon, WMBX-HD2/W242CI began stunting with bird sounds. Two days later, WMBX-HD2/W242CI launched a Mainstream Top 40/CHR format, branded as "Party 96.3".[9] Later in 2019, Party 96.3 moved to sister station WRMF's HD4 subchannel, and WMBX ceased broadcasting in HD.

Mixers
  • DJ Reggie Dee

Personalities
  • DJ Reggie D
  • MoShay LaRen
  • Don Chris
  • NaySimone

References
  1. Radio-Locator.com/WMBX
  2. Broadcasting Yearbook 1982 page C-48
  3. "CBS Sells West Palm Beach Cluster" from All Access (April 10, 2012)
  4. "WMBX-FM - Steve Harvey Morning Show" (May 13, 2013)
  5. Hubbard To Acquire Alpha Media West Palm Beach
  6. http://hdradio.com/station_guides/widget.php?id=47 HD Radio Guide for West Palm Beach & Boca Raton
  7. Rhythmic "Beatz" to Launch in West Palm Beach
  8. Beatz 96.3 Debuts
  9. Hubbard Launches Party 96.3 West palm Beach Radioinsight - July 11, 2019

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