WKXP

WKXP (94.3 FM, "Lite FM") is a Soft AC station licensed to Kingston, New York and serving the Hudson Valley of New York state. The station is owned by Townsquare Media and broadcasts at 2.25 kilowatts ERP from a tower in Kingston. Its studios are in Poughkeepsie, New York.

WKXP
CityKingston, New York
Broadcast areaPoughkeepsie
Newburgh
Kingston, New York
Frequency94.3 MHz
Branding94.3 Lite FM
SloganRelaxing Favorites While You Work
Programming
FormatSoft AC
Ownership
OwnerTownsquare Media
(Townsquare Media Poughkeepsie Licenses, LLC)
Sister stationsWALL, WCZX, WEOK, WKNY, WPDA, WPDH, WRRV, WZAD
History
First air date1965 (as WGHQ-FM)
Former call signsWGHQ-FM (1965-75)
WBPM (1975-2003)
Call sign meaningW KiX (Kicks) Poughkeepsie (old slogan) or a variation on Kingston-Poughkeepsie
Technical information
Facility ID27395
ClassA
ERP2,250 watts
HAAT166 meters
Links
WebcastListen Live
Website94.3 Lite FM

From March 2006 to February 2020, WKXP's programming had been simulcasted on 97.3 WZAD Wurtsboro, New York.

From January 3, 2020 to February 26, 2020, sister station, NOW 97.7 WCZX out of (Hyde Park) had been simulcasting WKXP's programming but is now simulcasting 97.3 WZAD's programming.

The Thayer/Maxwell years

The frequency signed on in 1965 as WGHQ-FM, sister to the Thayer family-owned WGHQ. For its first decade, it simulcasted the AM's programming by day and aired automated easy listening during hours when the AM was not on the air. In 1975, WGHQ-FM split off from the AM, changed to an automated Top 40 format, and changed its calls to WBPM (for World's Best Popular Music) . Several years after this switch, family patriarch Harry Thayer transferred the station to his stepson Walter Maxwell and wife Jean.

By 1985, the station moved to totally local programming under the name B-94 and became a Kingston-centric alternative to the market-dominant WSPK. This arrangement worked for much of the next decade; however, around 1995, the station began to target Poughkeepsie, and adjusted its format to a Rhythmic Top 40 approach. Unlike most stations with such an approach, the rotation was peppered with obscure dance tracks and odd 80s gold; this rotation (mixed with the same jingles the station had used for the decade prior) led it to become a cult station among dance music fans. As the 1990s came to a close, the Maxwells were looking to get out of the radio business (as evidenced by how B-94 had few music adds, and was not replacing air staff, among other things). In early 1999, the Maxwells sold WBPM and WGHQ to Roberts Radio (owners of WRWD and WBWZ) and by that May, it was announced that WBPM would flip to the "Jammin' Oldies" format that was the rage at the time as Rhythm 94-3, with the flip taking place on June 10 of that year.

WPKF can be seen as a semi-descendant of B-94 of sorts, the station possesses B-94's record library and morning DJ CJ Macintyre was the last DJ heard on B-94 before it left the format.

Musical ownerships

Unlike many other "Jammin' Oldies" stations, WBPM saw little increase to a small decrease in its ratings versus what B-94 had prior (meanwhile, WSPK became #1 by a considerable margin). In 2000, Roberts Radio sold its stations to Clear Channel Communications and the fallout from this deal had an interesting effect on WBPM. Clear Channel was also purchasing the Straus Media stations in the market and legally was one station over the limit in the market; however, ownership regulations at the time did allow them to control additional stations. As Clear Channel was known for doing at the time, WBPM (and WCKL in Catskill) was sold to Concord Media, a "shell" company that owned stations Clear Channel controlled via local marketing agreements.

"Rhythm"'s ratings struggled further and by late 2001 the format was declared unsalvageable. On Thanksgiving weekend of that year, WBPM flipped to a satellite-fed oldies format as Cool 94.3. Existing in a glutted market for the format, this had no effect on their numbers even after established oldies outlet WCZX evolved out of the format to a '70s/'80s approach (and later to full-out adult contemporary).

In late 2002, the FCC ordered that Clear Channel divest itself of associations to all "shell" companies, at which point Concord Media was disbanded. On February 28, 2003, Concord sold WBPM to Cumulus Media who took over the station the next day. With the takeover, the oldies format was relaunched as an all-local format with several former WCZX jocks on the air. This format, combined with New York Yankees baseball, propelled the station to its highest numbers since the B-94 days, however this success was short lived as an "anti-oldies" directive fired by group GM Chuck Benfer in the wake of aging demographics of the format. On October 3, the station went into a weekend of Christmas music stunting (minus Yankee games and a New York Giants football game) and relaunched at 9:43 AM on October 6 as Kicks 94.3, the WKXP calls having come a week prior.

Country struggles

Unfortunately for Cumulus, country has not been a success to date on the 94.3 frequency to date as the numbers plummeted from the one full book as oldies under Cumulus (not just overall, but in key demographics). The reasons for this can be debated; everything from poor management to signal and promotions versus WRWD to the probability that the Hudson Valley can truly support only one country station. One theory even cites the potential of a "top of the dial" bias for country music in the Hudson Valley given that WRWD, WGNA-FM in Albany, and the former Y-107 in Westchester County were all next to each other in the 107 MHz range and that any country not near that range has not succeeded.

After the Spring 2005 Arbitron ratings showed the station having nearly no measurable audience outside of Yankee games, the station went to a harder-edged approach as The Wolf in Fall of 2005, adding WZAD to cover Orange County and the Catskills in March 2006. Late in the Summer of 2006, "The Wolf" added some country sounding songs by non country artists such as The Allman Brothers, Gordon Lightfoot, Bonnie Raitt, Eric Clapton, Jewel, The Eagles, and other pop artists.

On August 30, 2013, a deal was announced in which Cumulus would swap its stations in Dubuque, Iowa and Poughkeepsie, New York (including WKXP) to Townsquare Media in exchange for Peak Broadcasting's Fresno, California stations. The deal was part of Cumulus' acquisition of Dial Global; Townsquare, Peak, and Dial Global are all controlled by Oaktree Capital Management.[1][2] The sale to Townsquare was completed on November 14, 2013.[3]

On January 3, 2020, sister station Now 97.7 WCZX out of (Hyde Park) dropped it's Hot AC format and announced that it would become part of, The Wolf simulcast to make a trimulcast to do competition with 107.3/99.3 WRWD-FM (Highland/Poughkeepsie)/WRWB-FM (Ellenville/Eastern Catskills).[4]

On February 26, 2020 at 12:00 PM, WKXP broke away from The Wolf country music format, and network and flipped to Soft AC as 94.3 Lite FM with the slogan Relaxing Favorites While You Work. The Lite FM branding was previously used in the Poughkeepsie market on 92.1 FM WRNQ from 2003 to 2014 when the station decided to go back to its previous branding as Q92.[5]

See also

References
  1. "Official: Cumulus Buys Dial Global, Spins Some Stations To Townsquare; Peak Stations Sold To Townsquare, Fresno Spun To Cumulus". All Access. August 30, 2013. Retrieved August 30, 2013.
  2. "Cumulus Makes Dial Global And Townsquare Deals Official". RadioInsight. August 30, 2013. Retrieved August 30, 2013.
  3. "Cumulus-Townsquare-Peak Deal Closes". All Access. November 15, 2013. Retrieved November 16, 2013.
  4. https://radioinsight.com/headlines/182905/wczx-joins-hudson-valleys-wolf-simulcast/
  5. https://radioinsight.com/headlines/184733/townsquare-turns-on-the-lite-in-poughkeepsie/

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