WCBD-TV

WCBD-TV, virtual channel 2 (UHF digital channel 20), is a dual NBC/CW+-affiliated television station licensed to Charleston, South Carolina, United States and serving the Lowcountry area. The station is owned by Nexstar Media Group. WCBD-TV's studios are located on West Coleman Boulevard (US 701 BUS/US 17 BUS/SC 703) in Mount Pleasant, and its transmitter is located in Awendaw, South Carolina.

Not to be confused with KCBD.
WCBD-TV
Charleston, South Carolina
United States
ChannelsDigital: 20 (UHF)
Virtual: 2 (PSIP)
BrandingWCBD NBC 2 (general)
News 2 (newscasts)
Lowcountry CW 14 (on DT2)
SloganCoverage You Can Count On
Programming
Affiliations2.1: NBC
2.2: CW+
2.3: Ion Television
2.4: Laff
Ownership
OwnerNexstar Media Group
(Nexstar Broadcasting, Inc.)
Sister stationsWSPA-TV, WYCW, WBTW, WNCN, WNCT-TV, WJBF, WSAV-TV
History
First air dateSeptember 25, 1954 (1954-09-25)
Former call signsWUSN-TV (1954–1971)
Former channel number(s)Analog:
2 (VHF, 1954–2009)
Digital:
50 (UHF, until 2019)
Former affiliationsPrimary:
NBC (1954–1962)
ABC (1962–1996)
Secondary:
NTA (1956–1961)
Call sign meaningCharleston
Berkeley
Dorchester
(three counties in Charleston metro)
Technical information
Licensing authorityFCC
Facility ID10587
ERP779 kW
HAAT581 m (1,906 ft)
Transmitter coordinates32°56′25″N 79°41′44″W
Links
Public license informationProfile
LMS
Websitewww.counton2.com

On cable, the station is available on channel 3 in most parts of the market.

History

The station signed on the air as WUSN-TV on September 25, 1954. The station was originally owned by Drayton Hastie. It aired an analog signal on VHF channel 2 and was originally an NBC affiliate with a secondary ABC affiliation. Hastie sold the station to Reeves Telecom in 1960. It shared ABC programming with WCSC-TV until 1962, when WCIV signed on and took the NBC affiliation. WUSN then became a full-time ABC affiliate. During the late-1950s, it was also briefly affiliated with the NTA Film Network. In 1971, Reeves then sold Channel 2 to State Telecasting Company. On November 8, 1971,[1] the station adopted its current call letters, WCBD standing for Charleston, Berkeley, and Dorchester counties (the three counties in the Charleston metropolitan area). Former owner Media General bought the station from State Telecasting in 1983. It remained the market's ABC affiliate until August 19, 1996, when it swapped affiliations with WCIV and became an NBC affiliate once again. This was a result of an affiliation deal between ABC and WCIV's owner at the time, Allbritton Communications.

On January 27, 2016, Media General announced that it had entered into a definite agreement to be acquired by Nexstar Broadcasting Group for $4.6 billion. The combined company would be called Nexstar Media Group and own 171 stations (including WCBD-TV).[2] The deal was completed on January 17, 2017.[3]

Subchannels

WCBD-DT2

WCBD-DT2 is the CW-affiliated second digital subchannel of WCBD-TV, broadcasting in 720p high definition on UHF channel 20.2 (or virtual channel 2.2 via PSIP).

WCBD-DT2 is branded on-air as Lowcountry CW 14 based on its standard definition cable channel position on the main local provider, Comcast Xfinity (which also carries the subchannel in high definition on channel 1003), along with DirecTV. The subchannel is also carried on WOW! channel 12 and Dish Network channel 50.

History

WCBD launched their second digital subchannel on September 18, 2006 to be Charleston's affiliate of The CW, which was made up of the newly-merged UPN and WB networks.[4][5] It took the channel 14 slot previously held by its cable-only WB predecessor, which effectively dissolved all operations entirely with the launch of WCBD-DT2.

The previous history of The WB in Charleston saw that network being carried exclusively on cable through "WBLN", an affiliate of The WB's smaller-market The WB 100+ Station Group and run by Coastal Media & Broadcasting and Cox Communications from September 21, 1998 until the network's end in September 2006, and was located on channel 14 on most cable systems. Before WBLN's launch, the network originated on both WGN's national feed and WCTP (the current-day WCIV) in January 1995, which changed their calls to WBNU to fit their new affiliation. In January 1997, WBNU signed an affiliation agreement with UPN and changed their calls to WMMP after a change in ownership, staying with that network until September 2006 when they affiliated with MyNetworkTV; the short gap in 1997 saw viewers receive WB programming only from Superstation WGN before WBLN and the WB 100+ system launched.

In 2013, WCBD-DT2 began broadcasting in 720p high definition, in line with The CW's request for its subchannel-only affiliates to carry the network in HD wherever technically possible.

WCBD-DT3

WCBD-DT3 is the Ion Television-affiliated third digital subchannel of WCBD-TV, broadcasting in 16:9 widescreen standard definition on UHF channel 20.3 (or virtual channel 2.3 via PSIP).

WCBD-DT4

WCBD-DT4 is the Laff-affiliated fourth digital subchannel of WCBD-TV, broadcasting in 4:3 standard definition on UHF channel 20.4 (or virtual channel 2.4 via PSIP).

Digital television

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[6]
2.11080i16:9WCBD-HDMain WCBD-TV programming / NBC
2.2720peCBD-CWLowcountry CW 14
2.3480iIONIon Television
2.44:3LaffLaff

Analog-to-digital conversion

WCBD-TV shut down its analog signal, over VHF channel 2, on June 12, 2009, as part of the federally mandated transition from analog to digital television.[7] The station's digital signal remained on its pre-transition UHF channel 50,[8] using PSIP to display WCBD-TV's virtual channel as 2 on digital television receivers.

Programming

Syndicated programming on WCBD includes Jeopardy!, Wheel of Fortune, The Doctors, and The Wendy Williams Show.

WCBD-DT2 programming

Though most of WCBD-DT2's schedule is taken up by the default CW Plus schedule, Sunday mornings feature the locally originated outdoors programs Santee Cooper Sportsman with Kevin Davis and SC Outdoors, along with local church services.

Newscasts

WCBD spent most of the 1970s and 1980s in last place until Media General bought the station in 1983. Since then, it has been a solid runner-up to longtime leader WCSC. WCBD offers more than 30 hours of news per week. Each newscasts focus on WCBD's signature elements that have become a staple in the Lowcountry: "Storm Team 2," "CrimeTracker," "2 Your Health," "Cool School/Cool Teacher of the Week," "Count on 2 Sports," "Count on 2 Traffic" and "Count on 2 Investigators."

WCBD airs a newscast Saturday nights at 7 but, unlike WCSC and WCIV, does not offer a broadcast at the same time on weeknights. The first HD telecast was on July 29, 2012, making it the last Lowcountry station to go HD.[9] WCBD started a weekend morning newscast that airs on Saturday and Sunday at 9:00 a.m. In addition to its main studios, WCBD also operates a bureau located on Assembly Street/SC 48 covering the Capitol in Columbia, an operation shared by its sister Nexstar stations in and around the state.

WCBD-DT2 has one original newscast produced by WCBD: WCBD News 2 at 10pm on The CW on weeknights. Previously, it carried a repeat of the 6 p.m. edition.

Billie and Gordon Hamrick, circa 1950's

Notable current on-air staff

Notable former on-air staff

Counties that WCBD-TV covers

Sometimes WCBD will cover the following counties. (EX: Severe storm coverage, or breaking news from one of the following counties.)

See also

References
  1. "Broadcast Magazine: November 22, 1971" (PDF).
  2. "Archived copy". Archived from the original on 2016-01-30. Retrieved 2017-05-01.CS1 maint: archived copy as title (link)
  3. https://deadline.com/2017/01/nexstar-completes-media-general-acquisition-1201888406/
  4. 'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September, CNNMoney.com, January 24, 2006.
  5. UPN and WB to Combine, Forming New TV Network, The New York Times, January 24, 2006.
  6. "RabbitEars TV Query for WCBD". www.rabbitears.info.
  7. "List of Digital Full-Power Stations" (PDF).
  8. "CDBS Account Login". fjallfoss.fcc.gov.
  9. "Market Eye: The Battery Is Fully Charged – Broadcasting & Cable". www.broadcastingcable.com.
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