Vitaya

Vitaya is a Flemish television station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000. Vitaya can be seen on Flemish cable and satellite services. The station is part of DPG Media (formerly Medialaan, VMMa, and VTM)

Vitaya
Launched25 August 2000
Closed31 August 2020[1]
Owned byDPG Media
Audience share2.07% (2008, [2])
CountryBelgium
Websitewww.vitaya.be
Availability
Satellite
TV VlaanderenChannel 7
Astra 1L 19.2° east12.670V, 22.0, 5/6
TéléSATChannel 606
Cable
Telenet TV (Flanders)Channel 7
Telenet TV (Brussels)Channel 106
Voo (Brussels)Channel 156
IPTV
Proximus TV (Flanders)Channel 7
Proximus TV (Wallonia & Brussels)Channel 257
Scarlet (Flanders)Channel 7
Scarlet (Wallonia & Brussels)Channel 226

Vitaya began as a niche station with seven blocks of programming:

  • Eet-Wijzer
  • Gemengde Gevoelens
  • Spiegelbeeld
  • Vrije Tijd
  • Wonen
  • Kinderen
  • Vitali-Tijd

In 2003, the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show, and a fitness show.

Vitaya profiles itself as a lifestyle station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle, and human interest.

Because of the launch of the SBS station Vijf with a similar profile, Vitaya received some competition.[3] Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way, the station was able to keep on growing and end 2005 in the green.

Programming

Current Flemish (co-)productions

Current imported productions

Imported productions which are not currently aired

References
  1. . dpgmedia.be https://www.dpgmedia.be/nl/nieuws/vtm-breidt-vanaf-het-najaar-uit-met-vtm-2-vtm-3-en-vtm-4. Missing or empty |title= (help)
  2. "Marktaandelen van de belangrijkste Vlaamse tv-netten in 2008" (PDF). Var.
  3. Vitaya's analysis after one month Vijftv - Het Nieuwsblad, retrieved February 17, 2010 (in Dutch)
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