Time for Timer

Time for Timer is a title for a short series of seven public service announcements broadcast on Saturday mornings on the ABC television network starting in 1975. The animated spots featured Timer, a tiny cartoon character who represents the sense of "time" in the human body. Timer was in charge of when a person felt it was time to eat, time to sleep, etc. He carried a large pocket watch inside of him which set off an alarm whenever something was about to happen.

Time for Timer
Timer in "Eat Some Kind of Breakfast"
Written byJohn Bradford
StarringLennie Weinrib
Composer(s)Dean Elliott
Country of originUnited States
Original language(s)English
No. of seasons1
No. of episodes7
Production
Running time30 seconds-1 minute
Production company(s)DePatie–Freleng Enterprises
ABC
Release
Original networkABC
Picture format480i (4:3 SDTV)
Original release1975 (1975)
Chronology
Related showsThe Bod Squad

Usually wearing a bow tie and top hat, Timer looks like a little yellow blob with long arms, legs, and a face. Timer also has limited magical powers, such as instant transportation, which he uses to exit his host body from time to time. A wise-cracker as well as a song-and-dance man, Timer promotes healthy eating and personal hygiene for children using clever songs and animation.[1]

Timer first appeared in the 1973 ABC Afterschool Special "The Incredible, Indelible, Magical, Physical Mystery Trip", where he was voiced by Len Maxwell.[2] Timer also appeared in the 1974 ABC Afterschool Special "The Magical Mystery Trip Through Little Red's Head" (now voiced by Lennie Weinrib).[3] In Mystery Trip, he was working inside the body of a man named "Uncle Carl". In Little Red, he was working inside the teenaged Red Riding Hood.

Time for Timer ran concurrently and interchangeably until 1992 with ABC's other educational spots, primarily The Bod Squad and Schoolhouse Rock! They generally during cartoon programs at the end of commercial breaks.

Timer's voice was provided by actor Lennie Weinrib. The spots themselves were produced by the cartoon studio DePatie-Freleng Enterprises. The shorts included a "Consultant" credit for Dr. Roslyn B. Alfin-Slater, UCLA School of Public Health.

Episodes

  • "I Hanker Fer a Hunk O Cheese" - Timer, recast as a cowboy with a thick Western accent, suggests "wagon wheels," sandwiches made with cheese slices and crackers, as an easy and nutritious snack. When Timer prepares one on a kitchen counter, he rolls it down the counter on its edge and tells us, "Look! A wagon wheel!"[4]
  • "Take Care of Yourself" - Timer shows you how to brush your teeth to protect them from cavities.
  • "You Are What You Eat" - Roving reporter Timer is at your digestive system to provide a simplified explanation of nutrients and how the body uses them.
  • "Have A Carrot" - Timer, channeling W.C. Fields, assembles some nutritious in-between meal snacks like carrot sticks for a boy, then literally makes him a banana.
  • "Eat Some Kind of Breakfast" - Timer shows that if you don't have time for breakfast, your stomach will be empty and angry; leftovers and other premade foods for breakfast is better than none at all.
  • "Sunshine on a Stick" - Timer suggests you make ice pops with fruit juice, an ice tray, and toothpicks.
  • "Don't Knock It Till You Try" - Timer suggests trying new foods by eating a smorgasbord of smidgens of different foods.

References

  1. "'Time for Timer!': Saturday morning cartoon PSAs from the 70s". Dangerous Minds. January 15, 2013. Retrieved July 8, 2017.
  2. Lenburg, Jeff (1999). The Encyclopedia of Animated Cartoons. Checkmark Books. p. 276. ISBN 0-8160-3831-7. Retrieved 6 June 2020.
  3. Lenburg, Jeff (1999). The Encyclopedia of Animated Cartoons. Checkmark Books. p. 294. ISBN 0-8160-3831-7. Retrieved 6 June 2020.
  4. Arnold, Mark (2015). Think Pink: The Story of DePatie-Freleng. BearManor Media. p. 54. ISBN 978-1593931698.
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