Push Pop

Push Pop (manufactured by Topps) is an American brand of fruit-flavored lollipops. It is a product of the Topps Company Inc. It debuted in 1986 and comes in many flavors.[1][2][3]

Push Pop
IndustryConfectionery
Area served
Worldwide
ProductsLollipops
Websitewww.candymania.com

Overview

The product's gimmick is that the lollipop takes the form of a long cylinder that retracts into a capped plastic tube, and must be "pushed" out for consumption. Push Pop varieties include Original, spring-loaded Jumbo, Triple Power, Flip-N-Dip, push pop sliderz, and Push Pump Spray.[4]

In 2020, the Push Pop Gummy Roll was added to the line of Push Pop candies.[5] The gummy roll comes in a tape-like dispenser that allows the consumer to pull out a strand of the roll and tear it off to get their desired piece of sanded gummy candy.[6] This new Push pop candy comes in 4 different flavors: Strawberry, Watermelon, Blue Raspberry, and Berry Blast. Creating gummy candy was a bit of a departure for Push Pop, as the brand focuses on creating a fun experience for eating lollipops.[7][8] The Push pop Gummy Roll was first announced in May 2019 at the Sweets & Snacks Expo in Chicago.[9]

It has proven to be a popular product with kids, winning the Candy Industry Kid’s Choice award for Best Novelty candy.[10]

Slogans
  • Don't Push ME, push a Push Pop!
  • Isn't Time You Pushed A Push Pop?
  • Give life a push.
  • Push a Push Pop, push it for flavor, push a Push Pop, save some for later!
  • What? You never pushed a push pop?

References
  1. You Know You're From the '80s When You Crave... | Food Network Canada
  2. "Push Pops". Snack Memory.
  3. Retro Halloween Candy Dum Dums Sweet Tart Hubba Bubba | The Feast
  4. "Push Pops".
  5. "Bazooka Candy Brands Releases Push Pop Gummy Roll". CSP Daily News. Retrieved 19 May 2020.
  6. "Push Pop Gummy Roll Launches!". Food & Beverage Magazine. 29 January 2020. Retrieved 19 May 2020.
  7. "New Push Pop® Gummy Roll Brings an All-New Eating Experience to Gummy Candy With Cutting-Edge Packaging". AP NEWS. 22 January 2020. Retrieved 19 May 2020.
  8. "Gummy Candy adds New Push Pop Gummy Roll to its portfolio". NS Packaging. 23 January 2020. Retrieved 19 May 2020.
  9. "Push Pop pushes into the gummy category". Foodbusinessnews.net. Retrieved 19 May 2020.
  10. "Meiji America, American Licorice, Bazooka win 2020 Kids Choice Awards". Candyindustry.com. Retrieved 19 May 2020.
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