Pembroke Mall

Pembroke Mall is an enclosed shopping mall located in Virginia Beach, Virginia, United States. Opened in March 1966 as the first shopping mall in the Hampton Roads metro area,[2][3][4] it comprises more than 60 stores, including anchor stores Target, Kohl's, and Stein Mart.

Pembroke Mall
Entrance to Pembroke Mall, July 2011
LocationVirginia Beach, Virginia, United States
Coordinates36°50′44″N 76°8′3.2″W
Address4554 Virginia Beach Blvd
Opening date1966
ManagementPembroke Mall
No. of stores and services65
No. of anchor tenants4 (2 open, 1 closing, 1 vacant)[1]
Total retail floor area623,479 square feet (57,923.1 m2)[1]
No. of floors1
Websitepembrokemall.com

History

The site of Pembroke Mall was originally occupied by farm land.[4] Construction began on the mall in March 1965. A year later, the mall's first twenty-one stores opened to the public.[4] Sears and Miller & Rhoads, respectively the western and eastern anchor stores, opened shortly afterward.[4] Besides these two anchor stores, the mall also featured a Woolworth dime store near the middle.

A 1981 expansion added local department store Rices Nachmans as a third anchor store.[5] Four years later, Allentown, Pennsylvania-based Hess's acquired the Rices Nachmans chain and re-branded all stores as Hess's.

Miller & Rhoads closed its location at Pembroke Mall in 1990, and within a year, the former Miller & Rhoads space was replaced with Uptons, a chain based in Atlanta, Georgia. Hess's sold its Hampton Roads area stores to Proffitt's in 1993 and subsequently, Proffitt's sold all of its area stores to Dillard's in 1998.[6] Stein Mart was also added as an anchor next to Uptons in the mid-1990s.

By the mid-1990s, Pembroke Mall started to lose tenants, primarily to newer, larger, and better malls in the area such Lynnhaven Mall and MacArthur Center.[4] In 1997, the entire Woolworth chain was shuttered, leaving a large vacancy in the mall, and two years later, Uptons closed as well, followed by Dillard's in 2002.[7]

Redevelopment

In 2003, the mall's management embarked on a mall-wide redevelopment. New floor tiles were laid throughout the entire concourse, and several restaurants opened on the periphery. Kohl's, a department store chain based in Wisconsin, opened its first Hampton Roads location in the former Uptons space that year.[8] Other additions included a food court in the mall's southern wing, as well as several national chain tenants, such as Pacific Sunwear and Hot Topic.[9] Freight Liquidators, a local furniture store, also briefly operated in the former Dillard's space. In 2006, most of the mall's northern wing (including the former Dillard's) was demolished.[2][3] The movie theater closed in 2011 (operations were concentrated to the nearby Regal Columbus Stadium 12), and it was torn down for a Target store which also took up the space of the former Dillard's.[10] The food court annex was torn down in 2012.[11] In 2013, the former food court became Old Navy and Coastal Edge (Old Navy is only accessible from the outside), and an Off Broadway Shoe Warehouse was added at the site of the former Woolworth's, restoring the original interior/exterior access.[12]

In 2015, Sears Holdings spun off 235 of its properties, including the Sears at Pembroke Mall, into Seritage Growth Properties.[13]

In 2015, it was announced that the Sears store would be downsized, with portions of it to be leased to Nordstrom Rack, The Fresh Market, and DSW Shoe Warehouse. Only Sears is accessible from the mall interior. The detached Sears Automotive building has been replaced with a freestanding REI store.[14] Truist Financial and Smokey Bones operate outparcels on the Seritage site.

On June 28, 2018, it was announced that Sears would be closing as part of a plan to close 78 stores nationwide. The store closed in September 2018.[15]

On August 12, 2020, Stein Mart announced it would close most, and possibly all, of its brick-and-mortar stores.[16][17] The Pembroke Mall Stein Mart is on the closure list.[18]

References
  1. "Pembroke Mall leasing sheet" (PDF). Jones Lang LaSalle. Archived from the original (PDF) on 2006-11-04. Retrieved 2007-11-26.
  2. Batts, Jr., Battinto (2006-08-02). "Wing of Pembroke Mall will be razed for new stores". The Virginian-Pilot. Retrieved 2007-11-26.
  3. Garrow, Hattie Brown (2007-03-22). "Pembroke Mall evolves with an eye on Town Center". The Virginian-Pilot. Retrieved 2007-11-26.
  4. Stoughton, Stephanie (1995-11-06). "Pembroke Mall aging gracefully: Despite the proliferation of enclosed shopping malls in Hampton Roads, Pembroke Mall - the original - has managed to keep its edge by changing with the times and aggressively recruiting the tenants". The Virginian-Pilot. Retrieved 2007-11-26.
  5. Goldfarb, Greg (1994-07-31). "The dream is alive: Long-range plan to turn Pembroke area into gleaming central business district is turning into bricks and mortar". The Virginian-Pilot. Retrieved 2007-11-26.
  6. Stoughton, Stephanie (1997-01-12). "Dillard's prepares for regional battle where Proffitt's failed, Dillard believes it can flourish". The Virginian-Pilot. Retrieved 2007-11-26.
  7. Kimberlin, Joanne (2002-06-05). "Dillard's Is Latest Anchor Department Store to Desert Virginia Beach Mall". The Virginian-Pilot. Retrieved 2007-11-26.
  8. "Kohl's Brings Family Values to Virginia". Real Estate Review. Archived from the original on 2008-07-08. Retrieved 2007-11-26.
  9. Orr, Jennifer (December 2004). "A New Lease On Life: Pembroke Mall, Virginia Beach's first regional mall, is updated for the 21st century". Shopping Center Business. Archived from the original on 2006-10-17. Retrieved 2007-11-26.
  11. "Two more national retailers to join Target at Pembroke Mall". WTKR. 2012-06-06. Retrieved 2020-08-14.
  13. "At Pembroke Mall | Seritage". seritage.com. Retrieved 2020-08-14.
  15. "Sears closing Virginia Beach, Chesapeake stores". 13newsnow.com. Retrieved 2020-08-14.
  16. "Stein Mart, Inc. Voluntarily Files Chapter 11 Bankruptcy | Stein Mart". ir.steinmart.com. August 12, 2020. Retrieved 2020-08-14.
  17. Tyko, Kelly. "Stein Mart to close all stores in bankruptcy amid COVID-19 pandemic. Liquidation sales expected to start soon". USA TODAY. Retrieved 2020-08-14.
  18. "Stein Mart store closure list | Companies Of The United States | Planned Commercial Developments". Scribd. August 13, 2020. Retrieved 2020-08-14.
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