Peach Aviation

Peach, officially Peach Aviation (ピーチ・アビエーション 株式会社, Pīchi Abiēshon Kabushiki Gaisha), is a budget airline based in Japan. Its head office is on the fifth floor of Kensetsu-to (建設棟, Kensetsu-tō) on the property of Kansai International Airport in Izumisano, Osaka Prefecture.[2][3] Peach has hubs at Kansai and at Naha Airport on Okinawa Island.

Peach
IATA ICAO Callsign
MM APJ AIR PEACH
Founded10 February 2011
Commenced operations1 March 2012
Operating bases
Fleet size30
Destinations21
Parent companyAll Nippon Airways
HeadquartersKansai International Airport, Izumisano, Japan
Key peopleShinichi Inoue (井上 慎一, Inoue Shin'ichi), CEO
RevenueJPY 14.3 billion (FY June 2013)[1]
Operating incomeJPY 1,046 million (June 2013)[1]
Websiteflypeach.com

History
Kensetsu-to, the headquarters of Peach

Peach was formed in February 2011 as A&F Aviation, a joint venture between All Nippon Airways (ANA) and the First Eastern Investment Group, a Hong Kong-based private equity and venture capital firm. The company applied for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011.[4] Its shares were held in almost equal portions by ANA, FEIG, and the Innovation Network Corporation of Japan (INCJ), ANA holding a slightly larger share of the three.[5] ANA controls 77.9% of Peach's stock as of 2018.[6]

Peach's brand development was conducted by CIA, Inc. / The Brand Architect Group who engaged Neil Denari for aircraft livery design and James Wilkie[4] for uniform design. The airline is based at Kansai International Airport.[7] In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.[8]

At one time, its headquarters were located on the third floor of Aeroplaza (エアロプラザ, Earopuraza),[9] located on the property of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture.[10][11] On 1 August 2011, Peach announced that it was moving its operations office from Aeroplaza to Kensetsu-to.[12]

Peach's first Airbus A320 was delivered to its home base at Kansai International Airport in November 2011.[13] Peach has two named aircraft. Its first A320 was named Peach Dream; its tenth A320 was named Wing of Tohoku following a contest in which sixty elementary school students from the Tohoku region submitted proposals.[14] The airline's first flight was on 1 March 2012, between Kansai and New Chitose Airport, which serves the Sapporo metropolitan area.[15]

Peach was the most successful of the three new Japanese low-cost carriers during their first year of operations, with average load factors around 80 percent versus 70 percent for Jetstar Japan and 50 to 60 percent for AirAsia Japan. Peach's 24-hour operations and exclusive terminal at Kansai Airport were credited for its relative success,[16] as well as its stronger focus on certain passenger experience factors such as its reservations and check-in systems.[17]

Peach cancelled over 2,000 planned flights for the summer 2014 season (about 16% of its total capacity) due to a shortage of pilots. The airline planned to have 62 pilots by October 2014 but only had 52 as of April, eight of whom were sick or injured and unable to fly. Loss of pilots to other airlines was a cause for the shortage.[18] It was later reported that Peach would consider allowing its pilots to commute from Haneda Airport to Kansai Airport on other airlines, a practice rarely allowed in Japan, in order to attract candidates who are unwilling to relocate to Osaka.[19]

In May 2017, Peach become the first airline in Japan to accept bitcoin as payment.[20]

On 22 March 2018, All Nippon Airways announced the integration of its two low cost carrier subsidiaries Peach Aviation and Vanilla Air, starting in the second half of the FY2018 and to be completed by the end of FY2019 into Peach, planning over 50 aircraft beyond FY2020, up from 35 today, operating on more than 50 routes, up from 39 currently, and targeting a ¥150 (1.36) billion revenue and a 10% operating profit for FY2020.[21]

Destinations

Peach offers service to the following destinations:[22]

Country or Region City Airport Notes Refs
Hong KongHong KongHong Kong International Airport[23]
People's Republic of ChinaShanghaiShanghai Pudong International Airport[24]
JapanAmamiAmami Airport
FukuokaFukuoka Airport[15]
IshigakiNew Ishigaki Airport[25]
KagoshimaKagoshima Airport[23]
MatsuyamaMatsuyama Airport[26]
MiyazakiMiyazaki Airport[27]
NagasakiNagasaki Airport[23]
NahaNaha AirportHub[23]
OsakaKansai International AirportHub[15]
SapporoNew Chitose Airport[23]
SendaiSendai Airport[25]
TokyoHaneda Airport[28]
Narita International AirportHub[29]
South KoreaBusanGimhae International AirportTerminated[25][30]
SeoulIncheon International Airport[23]
TaiwanKaohsiungKaohsiung International Airport[31]
TaipeiTaoyuan International Airport[32]
ThailandBangkokSuvarnabhumi Airport[33]

Fleet
A Peach Airbus A320 departs Toulouse–Blagnac Airport, France on a pre-delivery flight. (2013)

As of March 2020, the Peach fleet consists of the following Airbus aircraft:[34]

Peach Air fleet
Aircraft In Service Orders Passengers Notes
Airbus A320-200 30 10[35][36] 180 Older aircraft are to be retired.
Airbus A320neo — 26[36][37] 188[38]
Airbus A321LR — 2[39] TBA To be delivered in 2020.[39]
Total 30 38

Livery

The livery of Peach consists of a pink, purple and white colour scheme. The fuselage and vertical stabilizer is painted in pink and purple except for the front fuselage, which is painted in white. The brand name 'Peach' is painted on the vertical stabilizer and the front fuselage. Both wingtips are painted in pink.

Accidents and incidents

References
  1. ジェットスター、営業赤字90億円　ＬＣＣ３社の決算出そろう. The Nikkei. 15 October 2013. Retrieved 16 October 2013.
  2. "Privacy Policy Archived 30 May 2011 at Archive.today." Peach Aviation. Retrieved on 23 July 2011. "Peach Aviation Limited Kensetsu-to 5th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" – Japanese Archived 21 June 2011 at Archive.today: "〒549-8585　大阪府泉佐野市泉州空港北一番地　建設棟5階 Peach Aviation株式会社"
  3. "About Us Archived 4 June 2011 at Archive.today." Peach. Retrieved on 1 November 2011. "Izumisano-shi, Osaka, Japan 549-8585" Address in Japanese Archived 18 June 2011 at Archive.today: "大阪府泉佐野市"
  4. "Archived copy" (PDF). Archived from the original (PDF) on 31 May 2011. Retrieved 6 June 2011.CS1 maint: archived copy as title (link)
  5. Aoki, Mizuho. "Budget airline goes for a Peach of an image." Japan Times. Wednesday 25 May 2011. Retrieved on 10 September 2012.
  6. "About Peach". Peach. 22 May 2017. Retrieved 17 December 2018.
  7. Aoki, Mizuho, "New budget carrier Peach hopes to fly high, charge low", Japan Times, 14 June 2011, p. 8.
  8. 格安航空ピーチ：ＣＡの公募倍率２１倍. Mainichi Shimbun (in Japanese). 23 July 2011. Archived from the original on 9 July 2012.
  9. "Privacy Policy Archived 30 May 2011 at Archive.today." Peach Aviation. Retrieved on 23 July 2011. "Personal information desk Peach Aviation Limited Aeroplaza 3F, 1 Senshu-kuko-naka, Tajiricho, Sennan-gun, Osaka 549-8585, Japan" – Japanese Archived 21 June 2011 at Archive.today: "〒549-8585 大阪府泉南郡田尻町泉州空港中1 番地エアロプラザ3F Peach Aviation株式会社 個人情報取り扱い担当行き"
  10. "About Us Archived 4 June 2011 at Archive.today." Peach. Retrieved on 21 July 2011. "Tajiri-cho, Sennangun, Osaka, Japan" Address in Japanese Archived 18 June 2011 at Archive.today: "本社所在地 大阪府泉南郡田尻町"
  11. 航空運送事業の許可について（Peach・Aviation 株式会社） (in Japanese). Ministry of Land, Infrastructure, Transport, and Tourism. 7 July 2011. Retrieved 21 July 2011. １．本社所在地 大阪府泉南郡田尻町泉州空港中１番地（関西空港内）
  12. "Peach Aviation Moves Operations Office to New Location." () Peach Aviation. 1 August 2011. Retrieved on 10 September 2012. "Kensetsu-to 5 th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" Japanese press release: "Archived copy" 本社オフィス移転のお知らせ (PDF). Archived from the original (PDF) on 10 September 2012. Retrieved 10 September 2012. 〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟 5 階CS1 maint: archived copy as title (link)
  13. "Japan's Peach Aviation takes delivery of its first A320". Airbus. Retrieved 18 August 2019.
  14. Yoshikawa, Tadayuki (7 August 2013). ピーチ、10機目のA320がハンブルク出発　12日から商業運航へ. Aviation Wire. Retrieved 9 August 2013.
  15. Kyodo News, "Cut-rate carrier Peach starts flights", The Japan Times, 2 March 2012, p. 6.
  16. Ogo, Shuji (19 July 2013). "Peach rising above rival budget carriers". Yomiuri Shimbun. Archived from the original on 31 August 2013. Retrieved 19 July 2013.
  17. 明暗分けた「日本流サービス」　ピーチ、満足度「大手並み」. The Nikkei. 24 July 2013. Retrieved 24 July 2013.
  18. 病気や引き抜きで機長不足　ピーチ最大2088便減便. Nihon Keizai Shimbun. 24 April 2014. Retrieved 28 April 2014.
  19. ピーチのパイロット、羽田―関空で他社便通勤ＯＫ. Nihon Keizai Shimbun. 17 January 2015. Retrieved 19 January 2015.
  20. "Peach Becomes Japan's First Airline to Accept Payment in Bitcoin". Bloomberg. 22 May 2017. Retrieved 22 May 2017.
  21. "Peach Aviation and Vanilla Air Unite Together to become the leading LCC in Asia" (Press release). ANA. 22 March 2018.
  22. "Route Map". Peach Aviation. Archived from the original on 24 June 2013. Retrieved 17 July 2013.
  23. "Low-cost airline Peach boldly pursues Japan-Southeast Asia one-stop market using new Okinawa base". CAPA Centre for Aviation. 27 March 2013. Retrieved 8 November 2016.
  24. "Peach adds Shanghai service from Nov 2016". routesonline. Retrieved 2 September 2016.
  25. "Peach S13 Operation Changes". routesonline. 23 January 2013. Retrieved 8 November 2016.
  26. "Peach Aviation makes Matsuyama its latest domestic destination". anna.aero. 5 February 2014. Retrieved 8 November 2016.
  27. "Peach to Add Osaka – Miyazaki Route from late-August 2015Peach to Add Osaka – Miyazaki Route from late-August 2015". routesonline. 15 April 2015. Retrieved 8 November 2016.
  28. "Peach to Launch Tokyo Haneda - Taipei Taoyuan Route from August 2015". 25 June 2015. Retrieved 25 June 2015.
  29. "Peach to Start Osaka Kansai – Tokyo Narita Service from late-Oct 2013". routesonline. 11 June 2013. Retrieved 8 November 2016.
  30. https://twitter.com/Airlineroute/status/1166642973561372674?s=19
  31. "Peach to Launch Osaka – Kaohsiung Service from mid-January 2014". routesonline. 25 October 2013. Retrieved 8 November 2016.
  32. "Peach Aviation to Launch Osaka-Taipei Service from Oct. 16". ChinaAviationDaily. 10 October 2012. Retrieved 8 November 2016.
  33. "Peach Aviation to Launch Okinawa-Bangkok Service from Feb. 19. 2017". Archived from the original on 6 June 2017. Retrieved 9 December 2016.
  34. "Peach Fleet Details and History". planespotters.net. 24 March 2019. Retrieved 24 March 2019.
  35. "Peach Aviation orders three A320s". Airbus. 16 June 2015.
  36. "Peach Aviation orders 10 A320neo and three A320ceo" (Press release). Airbus. 18 November 2016. Retrieved 18 November 2016.
  37. "Japan's ANA Holdings orders A320neo, B737 MAX". Ch-Aviation.
  38. "Peach finalises order for additional 18 A320neos | CAPA". centreforaviation.com. Retrieved 18 August 2019.
  39. "Japan's Peach orders two A321neo(LR)s" (Press release). ch-aviation.com. 17 July 2018. Retrieved 17 July 2018.
  40. "Jetliner buzzes sea after Naha miscue". Kyodo News. 29 April 2014. Retrieved 30 April 2014.

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