Patty Brard

Patty Brard (born Petula Louise Brard on March 25, 1955 in Sorong, New Guinea) is a Dutch entertainer of Indo (Dutch-Indonesian) descent. She is a TV personality and a singer notable as a former member of the girl group Luv'. For four decades, she has often hit the headlines of the tabloid press.

Patty Brard
Brard in 1979
Background information
Birth namePetula Louise Brard
Born (1955-03-25) March 25, 1955
Sorong, Netherlands New Guinea
OriginNetherlands
GenresPop
Occupation(s)Tv presenter/host, singer
InstrumentsSinging
Years active1977–present
LabelsPhilips, Ultraphone, Striped Horse, Princess Entertainment
Associated actsLuv', José Hoebee, Marga Scheide, Hans van Hemert, Piet Souer, Billy Preston, Paulinho Da Costa
Websitewww.pattybrard.nl

In the late 1970s, Luv' scored a string of international hit records such as "You're the Greatest Lover", "Trojan Horse", "Casanova" and "Ooh, Yes I Do" on the charts. The group reunited on several occasions. Since 1983, Brard has been active on television as a host/presenter of Candid Camera-like TV shows such as Bananasplit and Gaan met die Banaan as well as the 1985 edition of the San Remo Festival and the 2001 version of Big Brother. Inspired by the success of The Osbournes, she appeared in reality television shows that featured her life, the most popular being Patty's Posse (2003–2004). In recent years, she was often invited on talk shows (Jensen!, Mooi! Weer De Leeuw, De Wereld Draait Door, RTL Late Night...). Her funny participation in the ice skating competition Sterren Dansen Op Het IJs (2007) and Sterren Springen Op Zaterdag (also known as Celebrity Splash!) were highly covered events.[1] Between 2007 and 2017, she was a showbiz expert on the entertainment news program Shownieuws on SBS 6. Brard has also been involved in other shows on the same channel including De Nieuwe Uri Geller ("The new Uri Geller"), Wie Ben Ik? ("Who Am I?"), K3 zoekt K3" and Bonje Met De Buren ("Trouble With Neighbours"). After Sanoma and Talpa took over SBS Nederland in 2011,[2] her contract was not extended.[3] Between 2011 and 2013, she worked as a freelancer for SBS 6 and RTL Nederland. In 2013 and 2015, she signed exclusive deals with SBS Broadcasting B.V.[4] On August 31, 2017, she ended her partnership definitively with SBS 6.[5]

Musical career

The Luv' years

In 1976, she was recruited by Hans van Hemert to be part of a girl group called Luv' with José Hoebee and Marga Scheide. On December 31, 1979, Luv' received the Buma Export Award.[6][7] The trio scored a string of hit records in Benelux, Germany, Switzerland, Austria, Denmark, France, New Zealand, Australia, South Africa, Zimbabwe and Mexico.[8] In 1980, she left the group and took part in two comebacks with Luv' (in 1993–1996 and in 2005–2012).

The Post Luv' era

In 1981, Brard was the first Luv' member to start a solo career. She recorded in the 1980s three albums (All This Way, You're in the Pocket and Red Light) in Los Angeles. She collaborated with session musicians (like Billy Preston, Paulinho Da Costa, Paul Jackson, Jr. and Jai Winding).[9][10][11] Brard's American recordings were not big selling discs like those of Luv' (except the single "Hold On To Love" which was a Top 20 hit in the Netherlands, a Top 10 hit in Belgium and which reached the 12th position in South Africa in 1981).

She is used to record duets:

  • In 1986, she performed the ballad "Tender Love", released as a single, with Eddie Kendricks.[12]
  • In 2000, she sang a track with Def Rhymz, a Dutch rapper.
  • In 2004, she recorded the single "Huilen is voor jou te laat" with Jacques Herb, which was a minor hit on the Dutch charts (#64 on the Mega Top 100).[13]
  • In 2005, the duet "That's Life" with her lover Derick was the theme of Pat's Life, one of her reality television shows.
  • In 2006, her Carnival song "Ik wil knallen" with Ome Henk became a Dutch Top 5 hit.[14]
  • In 2012, she released the digital single "Carnavals Party Hitmix"[15] with Alex.
  • In 2015, she put out the digital single "Bonje Met De Buren"[16] with Joey Hartkamp and Jochem van Gelder.
  • In 2017, the song "Wat Zijn Ze Lekker"[17] (with Roy Donders) came out.

In 1997, as the Spice Girls world phenomenon reached its peak, Brard hired five young women to form a short-lived female pop group Patty Cash. Hans van Hemert did the production on the quintet's recordings. Moreover, the same year, she was part of a Dutch All Stars choir (BN'ers voor BNN) which recorded "Hij gaat voor C",[18] a parodic cover version of "We Are the World" that reached the 3rd position on the Dutch Top 40. Six years later, she briefly formed her own girls band "Enuv'", inspired by her experience as a Luv' member. In 2010, NRGY Music released Brard's Schlager oriented single "Het leven is een feest" (Life is a party)[19] for the Carnival festivities in the Netherlands, which peaked at No. 8[20] in the Netherlands. In 2011, she had two other hits: "Waarom zou drinken een zonde zijn" (#21 on the Single Top 100[21]) and "Bunga, Bunga" (#64 on the Single Top 100[22]).

Discography

Albums
  • All This Way (Philips, 1981)
  • You're In The Pocket (Ultraphone, 1983)
  • Red Light (Striped Horse, 1986)
  • Een vrolijk kerstfeest (Tip Top TTC, 1995), a Christmas music compilation on which Patty Brard sings "It's Gonna Be A Cold Christmas" with Robert Halewijn
  • Gouden Kerst (Megado, 1996), a re-issue of Een vrolijk kerstfeest
  • Patty's Party Vol. 1 (NRGY Music, 2011)

Singles
  • "Hold On To Love" (Philips, 1981)
  • "Brazilian Love Song / Samba Man" (Philips, 1981)
  • "You Stole a Little Piece of My Heart" (Ultraphone, 1983)
  • "Never My Love" (Ultraphone, 1983)
  • "Woman in Love" (Striped Horse, 1985)
  • "Mystery Theme" (Striped Horse, 1985)
  • "Over My Head" (Striped Horse, 1986)
  • "Red Light" (Striped Horse, 1986)
  • "Tender Love" (duet with Eddy Kendricks, Striped Horse, 1986)
  • "Ik ga extreem" (Red Bullet, 1996)
  • "BN'ers voor BNN: Hij gaat voor C" (Bunny Music Bucs, 1997)
  • "Huilen is voor jou te laat" (duet with Jacques Herb, Telstar/CNR Music, 2004)
  • "That's Life" (duet with Derick, Princess Records, 2005)
  • "Ik wil knallen" (duet with Ome Henk, Princess Records, 2006)
  • "Het leven is een feest" (NRGY Music, 2010)
  • "Morgen Kan't Weer Anders Zijn" (NRGY Music, 2011)
  • "Waarom zou drinken een zonde zijn" (NRGY Music, 2011)
  • "Bunga Bunga" (NRGY Music, digital single, 2011)
  • "Carnavals Party Hitmix" (duet with Alex, digital single, Berk Music, 2012)
  • "Bonje Met De Buren" (with Joey Hartkamp and Jochem van Gelder, digital single, Goldstar Music, 2015)
  • "Wat Zijn Ze Lekker" (with Roy Donders, digital single, Berk Music, 2017)

TV career

Since 1983, Patty Brard has hosted many TV shows, such as Banana Split, Gaan met die banaan, Brard gaat extreem, Onder de B van Brard and Hart van de stad. In 1985, she presented with Pippo Baudo the Sanremo Music Festival on the Italian TV channel Rai Uno.

In early 2001, in her TV show Absolutely Patty on Yorin, she interviewed VIPs in her house. In that year she also hosted the third Dutch edition of Big Brother.

Two years later, a reality TV programme Patty's Posse featured her domestic life, her friends and her family (her daughter Priscilla, and her third husband René). In the autumn of 2004, she was filmed with other celebrities (among them, her Luv' colleague Marga Scheide) as they were having a health cure in Ibiza.

On March 25, 2005, she celebrated her 50th birthday, which spawned a special TV programme Pat's Life (in which she met the most important persons in her life) was prepared. Later that year RTL 5 broadcast Lieve Patty, in which Brard helped desperate candidates to solve their love problems. In 2006, the docusoap Back in Luv' featured Luv's reunion.

Her funny performance in Sterren Dansen op het IJs (the Dutch version of Skating with Celebrities) in January 2007 was a heavily covered media event. After a 15-year-long partnership with RTL Nederland, she signed a contract with SBS 6. She was involved in several programs:

  • "Shownieuws" (an entertainment news show) that she presented from February 2007 to May 2011.[23]
  • "De Nieuwe Uri Geller" (the Dutch version of paranormal talent contest "The Successor", which was high in the ratings in 2008–2009). She was a regular guest on the first season, co-hosted the second season with Tooske Ragas and the third edition with Beau van Erven Dorens. She was also part of a jury on the 2010 edition.
  • "Wie Ben Ik?". She was team captain on this game show with Gerard Joling (the 2008 season scored good ratings but the next edition lost half of its viewers).[24]
  • K2 zoekt K3, a talent show with Brard in the jury and whose aim was to search the new member of Flemish girl group K3.[25]
  • The second season of "Coming to Holland: Prins zoekt vrouw", the Dutch version of Undercover Princes aired between November 2010 and January 2011.[26]

In addition to the presentation of her own shows, Brard has often been invited on successful TV shows, like (Mooi! Weer De Leeuw, Jensen! and Life & Cooking...).

In April 2011, Sanoma and Talpa took over SBS Nederland.[27] One month later, Brard's deal was not extended.[28] Soon after, RTL Nederland announced that Brard would appear in September 2011 on a reality program Diva's draaien door,[29] with former rivals Patricia Paay and Tatjana Simic.

Her participation in Sterren Springen Op Zaterdag (also known as Celebrity Splash!) in 2012 boosted her career. 2013 saw her return on SBS 6 (a channel in which she remained active until August 31, 2017).

TV shows
  • Bananasplit (TROS, 1983–1985)
  • Sanremo Music Festival (Rai Uno, 1985)
  • Bingo (BRT, 1986–1987)
  • Gaan met die banaan (RTL Véronique, 1989–1990)
  • Hart van de stad (RTL 4, 1994)
  • Brard gaat extreem (RTL 5, 1994)
  • Onder de B van Brard (RTL 5, 1995)
  • Brard gaat extreem (Veronica, 1997–1998)
  • Brard (Veronica, 1997–1998)
  • Veronica Goes Gay (Veronica, 1998)
  • Patty (Veronica, 1999)
  • Patty gaat extreem (Veronica, 1999)
  • Absolutely Patty (Veronica, 2000–2001)
  • Big Brother 3: "The Battle" (Yorin, 2001)
  • Patty's Posse (Yorin, 2003–2004)
  • Patty's Fort (Yorin, 2004)
  • Pat's Life (Yorin, 2005)
  • Lieve Patty (RTL 5, 2005)
  • Back in Luv' (RTL 5 and vtm, 2006, rerun in 2009 on VTM)
  • Shownieuws (SBS 6, 2007–2011, 2013–2017)
  • De Nieuwe Uri Geller (SBS 6, 2008–2010)
  • Wie Ben IK? (SBS 6, 2008–2009)
  • Ranking the Stars (BNN/NPO 3, 2008, 2013–present)
  • K2 zoekt K3 (SBS 6 and vtm, 2009)
  • Coming to Holland: Prins zoekt vrouw (SBS 6, 2010–2011)
  • Diva's draaien door (RTL 4, 2011 – rerun in 2013)
  • Sterren Springen Op Zaterdag (also known as Celebrity Splash!) (SBS 6, 2012)
  • Wie is de Reisleider? (RTL 5, 2013)
  • Echte Meisjes op de Prairie (RTL 5, 2013)
  • Vliegende Hollanders: Sterren van de Schans (SBS 6, 2013)
  • Lust, Liefde Of Laten Lopen (Dutch version of Snog Marry Avoid?) (RTL 5, 2013 – rerun in 2014)
  • Koffietijd (RTL 4, 2013)
  • Show Vandaag (SBS 6, 2013–2014)
  • Bonje Met de Buren (SBS 6, 2014–present)
  • Patty's Big Fat Ibiza Wedding (SBS 6, 2014)
  • Mindmasters Live (SBS 6, 2015)
  • Thuis op Zondag (SBS 6, 2016)
  • Met de Deur in Huis (Dutch version of Through the Keyhole) (SBS 6, 2016)
  • De Wereld Rond in 6 Stappen (Net 5, 2016)
  • Mud Masters VIP (SBS 6, 2016)
  • SBS Sterren Surprise(SBS 6, 2016)
  • Stem van Nederland (SBS 6, 2017)

Career in other media

Radio

In 1996, Brard hosted Radio Romantica on Hitradio Veronica, in which she gave the listeners advice about their love problems. In 2003 and 2004, she worked on a weekend show on Noordzee FM.

Playboy

In January 1988, Brard was the cover girl of one issue of the Dutch edition of Playboy. Nowadays, the pictures of this photo session can easily be found on internet.

Columnist and interviewer

In 2005 and 2006, she wrote a weekly column in Weekend (a Dutch gossip magazine) about her career and her point of view about show business. In August 2007, she was a temporary correspondent of Privé (a Dutch celebrity magazine) in which she writes another column about her holidays in Ibiza. She interviewed female stars for the glossy publication Beau Monde between 2008 and 2010. 2012 saw her comeback as a columnist for Weekend.

Acting and dubbing

Brard appeared in Odyssée d'amour, a movie directed by Pim de la Parra in 1987 as well as in Costa! and the series based on it in 2001. She also played cameo roles in the TV series Pittige tijden (a parody of Goede Tijden, Slechte Tijden in 1997) as well as in the films Spion van Oranje (2009)[30][31] and Sinterklaas en de Pepernoten Chaos (2013).[32]
Since 2010, Brard has been voicing characters for the Dutch versions of 3-D animated comedies and children's films: How to Train Your Dragon and Sammy's Adventures in 2010, Heksje Lilly en de reis naar Mandolan (the sequel of Lilly the Witch: The Dragon and the Magic Book) in 2011,[33] Legends of Valhalla: Thor in 2012, Alvin and the Chipmunks: The Road Chip in 2015 and The Emoji Movie in 2017.

Advertisements and TV commercials
  • in the 1980s in a newspaper advertisement to promote Papillon/American Love romance novels
  • in 1984 for the Coebergh Spirits
  • in 2001 for the Sun tablets (dishwasher products)
  • in 2003 in a newspaper advertisement for the Dutch subsidiary of Debitel, a mobile services provider
  • in 2003 for the internet provider chello,[34] in which she played the role of an Idols contestant
  • In 2003 and 2004 for Albert Heijn[35]
  • in 2006 for Media Markt
  • in 2012 for De Meubelmarkt, a low-budget furniture retailer.[36]

Business

In the early 1990s, she had a fashion store in The Hague. In 2016, she launched her corrective underwear line named "Patty sexy correctie".[37] In 2017, she intended to open a gift shop[38] in Ibiza.

Personal life

Husbands

The Luv' singer got married four times:

  • 1979–1980: Her first husband, Ron Brandsteder, is a TV presenter in the Netherlands.
  • 1983–1988: The second, Carlo Nasi, is an Italian music producer who is an heir and descendant of Giovanni Agnelli, founder of the FIAT company. He's the father of Brard's daughter, Priscilla.
  • 1999–2004: The third one, René Muthert, is a singer and a musician who appeared in Patty's Posse, one of her reality TV shows.
  • Since September 2014, she is the spouse of architect Antoine van de Vijver.

Her cousin Stanley Brard was a professional footballer with Feyenoord.

Brard's bankruptcy in 1993

Due to the flop of Hello/Brard (a magazine she had launched with Eric Peute and that focused on women's fashion, beauty, health and entertainment), Brard went bankrupt in December 1993. She was obliged to sell all her possessions. It took years to recover.

Biography

A journalist, Pieter Ploeg wrote her biography (De Naakte Waarheid: The Naked Truth) which was published by Strengholt in 2003.

References
  1. Video of Brard's performance on "Sterren Dansen Op Het IJs" in January 2007 on SBS 6. (in Dutch) Accessed: May 21, 2011
  2. Article posted on DutchNews.nl about SBS taken over by Talpa and Sanoma on April 20, 2011. (in Dutch) Accessed: May 21, 2011
  3. Patty's interview on RTL Boulevard on May 18, 2011. (in Dutch) Accessed: May 21, 2011
  4. Patty extends her contract with SBS 6. Accessed:August 3, 2016
  5. Article about Patty's farewell to SBS 6. Accessed:September 15, 2017
  6. Bumacultuur.nl Archived June 14, 2009, at the Wayback Machine, List of the Conamus Export Prize winners; Conamus (currently: Buma Cultuur) is an organisation which promotes Dutch music artists abroad. Every year, since 1972, this foundation has presented an Export Prize to reward the best selling Export acts from the Netherlands.
  7. "Buma Awards". Bumaharpengala.nl.
  8. Luv's peak positions on the charts. Accessed:August 3, 2016
  9. "Album credits of All This Way, released in 1981". Fonos.nl. Archived from the original on February 22, 2013. Retrieved August 28, 2018.
  10. "Album credits of You're in the pocket, released in 1982". Fonos.nl. Archived from the original on April 21, 2007. Retrieved August 28, 2018.
  11. "Album credits of Red Light, released in 1986". Fonos.nl. Archived from the original on April 21, 2007. Retrieved August 28, 2018.
  12. Kendricks is a former singer of the Motown singing group the Temptations
  13. Hung, Steffen. "Dutch Charts". Dutchcharts.nl.
  14. Hung, Steffen. "Dutch Charts". Dutchcharts.nl.
  15. Details about Carnvavals Party Hitmix on Discogs.com. Accessed:September 15, 2017
  16. Bonje Met De Buren by Patty Brard, Joey Hartkamp and Jochem van Gelder. Accessed:September 15, 2017
  17. Wat Zijn Ze Lekker by Patty Brard and Roy Donders released by Berk Music. Accessed:September 15, 2017
  18. Hung, Steffen. "Dutch Charts". Dutchcharts.nl.
  19. "Het leven is een feest" by Patty Brard on Oranje Muziek site Archived January 26, 2010, at the Wayback Machine
  20. Hung, Steffen. "Patty (Brard) – Het leven is een feest". Dutchcharts.nl.
  21. Peak position on Dutch Single Top 100. Accessed:August 3, 2016
  22. Peak position on Dutch Single Top 100. Accessed:August 3, 2016
  23. Shownieuws.tv, Shownieuws website on SBS 6. (in Dutch) Accessed: January 23, 2011
  24. "Home – kijkonderzoek". Kijkonderzoek.nl.
  25. "Patty Brard zoekt K3". De Telegraaf.
  26. TV-visie.nl, Article about Prins zoekt vrouw on SBS 6. (in Dutch) Accessed: January 23, 2011
  27. Article on Total News on April, 2011. (in Dutch) Accessed: May 21, 2011
  28. Article posted on Televizier.nl on May 18, 2011. (in Dutch) Accessed: May 21, 2011
  29. Official site of TV reality program "Diva's draaien soor". (in Dutch) Accessed: July 17, 2011
  30. "Spy of Orange". IMDb. February 5, 2009.
  31. "spionvanoranjedefilm.nl". Web.archive.org. Archived from the original on February 20, 2009.
  32. IMDB file Accessed: August 3, 2016
  33. Youtube.com, Video of Patty in Heksje Lilly. (in Dutch) Accessed: May 21, 2011
  34. "Reclame.nl – tvreclames, folders en marktplaats". February 21, 2009. Archived from the original on February 21, 2009. Retrieved August 28, 2018.
  35. TV commercial for Albert Heijn featuring Patty Brard posted on YouTube. Accessed:September 15, 2017
  36. Article about "De Meubelmarkt" commercial featuring Patty Brard. Accessed:September 15, 2017
  37. Patty's column in Weekend magazine announcing the launch of her corrective underwear line. Accessed:September 15, 2017
  38. "Patty's shop in Ibiza is not off the ground for the time being". Algemeen Dagblad. Retrieved August 28, 2018.
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