No. 7 (brand)

No7 is a brand of anti-ageing creams, skincare and cosmetic products developed by Boots UK.[1] The brand No. 7 was launched by Boots in 1935[2] as a selection of eleven skincare products and was expanded in 1937 with some colour cosmetics.[3] Since its introduction, the brand has undergone eight redesigns[3]. In 2007, Boots expanded the range to incorporate body products, foundation, creams and men's skincare.[3]

Clinical endorsements

In 2007 No. 7 featured on BBC's Horizon programme;[4] Professor Chris Griffiths of the University of Manchester stated "At both basic science and clinical levels, Boots No7 Protect & Perfect has been shown scientifically to repair photo-aged skin and improve the fine wrinkles associated with photo-ageing".[5]

References
  1. "Boots No 7 Skin Care Reviews". Thedermreview.com. Retrieved 26 November 2013.
  2. Juttla, Sonia (18 May 2013). "Beauty icon: Boots No7". London: The Daily Telegraph. Retrieved 26 November 2013.
  3. "Sarah McGiven: Weekend Shopping: Rediscovering High Street Beauty With Boots' No.7". Huffington Post. Retrieved 28 November 2013.
  4. "So why all the fuss about a £17 cream from Boots?". WalesOnline. Retrieved 7 June 2018.
  5. "Sold out: the £17 anti-ageing wonder cream". The Daily Telegraph. Retrieved 7 June 2018.
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