Niki and Gabi

Nicola Teresa "Niki DeMar" DeMartino and Gabriella Nelida "Gabi" DeMartino (born May 5, 1995) are American social media influencers, YouTubers, singers and actresses. In 2018, the duo won a Streamy Award in the category of fashion.

Niki and Gabi
Personal information
BornNicola Teresa DeMartino
Gabriella Nelida DeMartino
(1995-05-05) May 5, 1995
Pennsylvania, U.S.
NationalityAmerican
YouTube information
Channel
Years active2012–present
GenreBeauty, fashion, lifestyle, music
Subscribers9.5 million
(July 2020)
Total views1.2 billion
(July 2020)
NetworkAwesomenessTV

Career

Niki and Gabi are twin sisters. They studied at Notre Dame High School and DeSales University where Niki majored in television and film and Gabi majored in musical theatre.[1]

They initially produced comedy skits on their YouTube channel 00 Remake Girls. They later started a new channel, Niki and Gabi Beauty, for beauty, fashion and lifestyle themed videos. They signed with AwesomenessTV and StyleHaul in 2012.[1] A cover of "Friday" by Rebecca Black in 2013 helped launch their YouTube career.[2]

Niki and Gabi were cast in the YouTube Red comedy-drama web film Dance Camp as the characters of Mia and Mya respectively.[3] Niki was cast as Sadie in season 2 of the Hulu horror web television series Freakish.[4]

They released their debut extended play, Individual, on 27 July 2018. It charted at #14 on the Heatseekers Albums chart and #32 on the Independent Albums chart.[5][6] Gabi appeared in the music video for Thank U, Next by Ariana Grande in November 2018.[7] Niki and Gabi signed to Abrams Artists Agency in 2019.[8]

In September 2019, Niki and Gabi released a video on their channel titled "Going to College Dressed as Celebrities Challenge" in which American singer Normani was portrayed by a man. The video was criticised for "furthering stereotypes about black women having masculine features".[9]

In March 2020, Niki posted a TikTok in wake of the COVID-19 pandemic which showed her with an Asian manicurist, both masked, while the song "It's Corona Time" plays over the video. The TikTok was criticised as racist and insensitive due to the implication that the manicurist had COVID-19 amid the rising xenophobia and racism experienced by Asians in the United States during the pandemic.[9] The video was deleted and DeMar issued an apology.

Discography

Extended plays
Title Notes
Individual

Singles
Title Year Album
"We're Not Over" 2014 Non-album singles
"It" 2015
"First" 2017
"RU" Individual
"Sleep It Off" 2018
"Hair Tie" 2019 TBA
"Rise and Shine" Non-album singles

Awards and nominations
Award Year Category Result Ref.
iHeartRadio Music Awards2020Social Star AwardPending[10]
Premios Juventud2019Name a Better DuoNominated[11]
Shorty Awards2018YouTube EnsembleNominated[12]
Streamy Awards2016FashionNominated[13]
2017LifestyleNominated[14]
2018FashionWon[15]
2019LifestyleNominated[16]
Teen Choice Awards2016Choice Web Star: Fashion/BeautyNominated[17]
2017Choice Female Web StarNominated[18]
2019Choice YouTuberNominated[19]

References
  1. "Bethlehem teens hit it big on YouTube with fashion channel". Lehigh Valley Live. June 15, 2014. Retrieved July 15, 2020.
  2. "How Rebecca Black's Viral Song Friday Helped Launch the Niki and Gabi YouTube Channel". People. August 23, 2019. Retrieved July 15, 2020.
  3. "YouTube, Awesomeness Films Announce First Movie: 'Dance Camp'". Variety. September 9, 2015. Retrieved July 15, 2020.
  4. "'Freakish' Season 2 Spoilers: Meet The New Characters". International Business Times. October 17, 2017. Retrieved July 15, 2020.
  5. "Billboard Heatseekers Albums". Billboard. August 11, 2018. Retrieved July 15, 2020.
  6. "Billboard Independent Albums". Billboard. August 11, 2018. Retrieved July 15, 2020.
  7. "All of the incredible people who star in Ariana Grande's 'thank u, next' video". Cosmopolitan. November 30, 2018. Retrieved July 15, 2020.
  8. "Rep Sheet Roundup: Jamie-Lynn Sigler Signs With Abrams". Cosmopolitan. April 29, 2019. Retrieved July 15, 2020.
  9. "Influencer Sorry About That Racist Coronavirus TikTok". Vulture. March 18, 2020. Retrieved July 15, 2020.
  10. "iHeartRadio Music Awards: Billie Eilish, Lizzo, Jonas Brothers Among Nominees". Hollywood Reporter. January 8, 2020. Retrieved July 15, 2020.
  11. "2019 Premios Juventud: Complete List of Winners". Entertainment Tonight. July 18, 2019. Retrieved July 15, 2020.
  12. "From the 10th Annual Shorty Awards Niki and Gabi Finalist in YouTube Ensemble". Shorty Awards. Retrieved July 15, 2020.
  13. "Streamy Winners 2016: Complete List". Hollywood Reporter. October 1, 2016. Retrieved July 15, 2020.
  14. "Streamy Awards 2017: Winners List". Hollywood Reporter. September 25, 2017. Retrieved July 15, 2020.
  15. "Streamy Awards 2018: Winners List". Hollywood Reporter. October 22, 2018. Retrieved July 15, 2020.
  16. "Streamy Awards 2019: Full List of Winners". Hollywood Reporter. December 13, 2019. Retrieved July 15, 2020.
  17. "Teen Choice Awards: Winners List". Hollywood Reporter. July 31, 2016. Retrieved July 15, 2020.
  18. "Teen Choice Awards: Complete Winners List". Hollywood Reporter. August 13, 2017. Retrieved July 15, 2020.
  19. "Teen Choice Awards: Full List of Winners". Hollywood Reporter. August 11, 2019. Retrieved July 15, 2020.
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