Max Schneider

Maxwell George "Max" Schneider (born June 21, 1992),[1][2] known professionally in music as MAX[3] is an American singer and multiplatinum recording artist signed to Arista and Sony RED. In 2018, MAX's single "Lights Down Low" went double platinum in the US,[4] Platinum in Canada,[5] and Gold in Australia.[6] This led to MAX being named an iHeart 2019 'Best New Pop Artist' nominee, and, in 2020, his new single "Love Me Less" went Gold in the US [4] and Canada,[5] followed up by performances on '"Jimmy Kimmel Live![7], TODAY,[8] and LIVE with Kelly and Ryan.[9]

Not to be confused with Max Schneider (music historian).

Max Schneider
MAX at the iHeartRadio Music Awards 2019
Background information
Birth nameMaxwell George Schneider
Born (1992-06-21) June 21, 1992
Manhattan, New York City, U.S.
Occupation(s)
  • Singer
  • songwriter
  • actor
  • dancer
  • model
Instruments
  • Vocals
  • Ukelele
  • Piano
  • Keyboards
Years active2008–present
Labels
Associated actsParty Pupils
Websitemaxmusicofficial.com

Personal life

Schneider was raised in Woodstock, New York. He began performing at age three and got his first agent at the age of 14.[10] He was raised Jewish. His father is from a Jewish family and his mother converted to Judaism.[11][12][13][14] On November 4, 2016, he announced on Instagram that he had married Emily Cannon in April.[15]

Career

Schneider was a swing understudy in the Broadway musical 13 covering 4 roles in 2008 and 2009, and modeled with Madonna for an international Dolce & Gabbana campaign.[16] He was the 2010 YoungArts Theater Winner.[17]

In 2012, Schneider co-wrote the song "Show You How to Do" with Ben Charles for the Disney hit show Shake It Up. He portrayed Zander in the Nickelodeon TV series How to Rock. He also sold a song to the show called "Last 1 Standing", co-written by Matt Wong and Claire Demorest, which is featured in 2 episodes of the series.[18] Schneider also starred in the Nickelodeon original film Rags as Charlie Prince, the lead role in the film. In late 2012, Schneider placed another song with Cody Simpson for his album Paradise entitled "Standing in China". He released his debut extended play titled First Encounters in 2010. In 2012 he toured with Victoria Justice on the Make It In America Tour.[19]

In 2015, Schneider released an album titled NWL, which was originally planned to be an EP titled The Nothing Without Love EP; the album was funded by donations through Kickstarter.[20] The first single off of the album, titled "Nothing Without Love", was released on May 21, 2013, along with a music video for the song.[21] "Mug Shot" is his first single to be released under the name MAX. He has since gone by MAX musically because he "[wants the name] to be more of a vehicle for the music".[22] In October 2014, Schneider was featured in two tracks from Hoodie Allen's debut album, People Keep Talking.[23]

On February 19, 2015, it was announced that Schneider signed with and will be releasing new music under DCD2 Records. In April 2015, it was announced that Schneider is lead singer of a new soul group called Witchita, formed with Tim Armstrong. The band's first single, "Mrs Magoo", was released via Hellcat Records on April 21, 2015.

Throughout June 2015, Schneider toured with Fall Out Boy, Wiz Khalifa, and Hoodie Allen on the Boys of Zummer Tour.[24] In June 2016, MAX was picked as Elvis Duran's Artist of the Month and was featured on NBC's Today show hosted by Kathie Lee Gifford and Hoda Kotb and broadcast nationally where he performed his single "Gibberish". Schneider released a collaboration with Noah Cyrus titled "Team" in 2018.[25]

In 2016, MAX released the album Hell's Kitchen Angel featuring single "Lights Down Low" which earned double platinum certifications in the United States and Canada,[26] and a "Young Pop-God" by GQ.[27]

During the summer of 2019, MAX's newest single, "Love Me Less" (feat. Quinn XCII) reached the top 20 at Top 40 Radio.[28] MAX was named an iHeart 2019 'Best New Pop Artist' nominee,[29] and labeled by Billboard as a number one Emerging Artist.[30] Since then, Love Me Less has been certified Gold [4] in the US and Canada.[5] In 2020, MAX released a new single with Hayley Kiyoko titled "Missed Calls",[31] and was featured on the D-2 mixtape of Korean artist Agust D, the solo moniker of Suga from the K-pop group BTS. MAX's new album, Colour Vision, is set for release on September 18, 2020.[32]

Awards and nominations
Year Award Category Work Result
2015 Streamy Awards Breakout Artist[33] Himself Nominated
Original Song "Gibberish"
2016 Radio Disney Music Awards Best Song To Lip Sync To
2019 iHeartRadio Music Awards Best New Pop Artist Himself

Discography
Main article: MAX discography

Filmography
Film
Year Film Role Notes
2013 The Last Keepers Lance
2015 Love and Mercy Van Dyke Parks
Television
2009 Law & Order: Special Victims Unit Justin McTeague "guest star" (season 10: episode 15)
2010 One Life to Live Main Dancer 2 episodes
2011 Worldwide Day of Play Himself TV special
TeenNick HALO Awards Himself Award show
2012 How to Rock Zander Robbins Main cast (25 episodes)
Rags Charlie Prince TV movie; Lead role
Figure It Out Himself Game show; Panelist (7 episodes)
Beauty & the Beast Jake Riley (Teen Pop Star) "Trapped" (season 1: episode 8)
2014 Crisis Ian Main cast
2018 Ridiculousness Himself Guest (season 11 : episode 5)

References
  1. Schneider, Max. ""The Supahkewl Song" (#SingYourTweets) – Max Schneider". YouTube.com/channel/UCdqol288ipgoYg_ddkxmbpA. Retrieved February 4, 2015 – via MaxSchneiderExtra on YouTube.
  2. MAX (June 21, 2016). "Thanks for all the birthday love. Age 24 but feeling 4 for life [...]". Retrieved March 9, 2020 – via @MAXMusic on Twitter.
  3. Schneider, Max. "MAX on Twitter: "@meganmusic99 wanted my music to be separated from my full name. It's still me & my name but wanted it to be more of a vehicle for the music "". Retrieved December 30, 2014.
  4. "Gold & Platinum". RIAA.
  5. "Gold/Platinum". Music Canada.
  6. "SinglesAccreds2018". www.aria.com.au.
  7. "MAX & Quinn XCII Perform 'Love Me Less' on 'Jimmy Kimmel Live!': Watch". Billboard. August 7, 2019.
  8. "Love Me Less (feat. Quinn XCII) - Live on The Today Show". YouTube. June 24, 2019. Retrieved June 9, 2020.
  9. "YouTube". YouTube. Retrieved June 9, 2020.
  10. "Max Schneider View Bio". maxschneider.com. Retrieved February 15, 2012.
  11. "A JEWISH TELEGRAPH NEWSPAPER". www.jewishtelegraph.com.
  12. Staff, Rebecca Ferman, Jewish Light. "Q&A with musician and actor MAX/Max Schneider". St. Louis Jewish Light.
  13. "How to Rock Cast at the 2011 Halo Awards". YouTube. December 7, 2011. Retrieved March 24, 2012.
  14. "MAX on Twitter: "How was everyone's Christmas? Of if you're Jewish (I'm half) how was the Chinese food?"". Twitter.com. Retrieved October 20, 2014.
  15. "MAX - Lights Down Low (Wedding Video)". November 4, 2016. Retrieved November 4, 2016.
  16. "Meet the 17-Year-Old Boy Who Escorted Madonna's Cleavage Around Harlem for Dolce & Gabbana". nymag.com. NY MAG. Retrieved April 2, 2015.
  17. "2010 YoungArts Theater Winners" (PDF). National Young Arts Foundation.
  18. "Bio". MaxSchneider.com. Retrieved June 21, 2015.
  19. "Victoria Justice Announces 'Make It In America' Solo Tour". J-14.com. J-14. June 18, 2012. Archived from the original on August 17, 2015. Retrieved August 17, 2015.
  20. Schneider, Max. "Max Schneider - It's Possible (Kickstarter Song)". YouTube.com/MaxSchneider1. Max Schneider. Retrieved February 21, 2015.
  21. iPlus. "Max Schneider – Nothing Without Love – Single (2013) [iTunes Plus AAC M4A]". iPlusBuzz.com. iPlus Buzz. Retrieved May 31, 2015.
  22. Schneider, Max. "MAX on Twitter: "@meganmusic99 wanted my name to be..."". twitter.com/MaxGSchneider. Max Schneider. Retrieved December 30, 2014. wanted it to be more of a vehicle for the music
  23. Laurence, Emily. "Hoodie Allen brings the party with 'People Keep Talking'". Metro US. Retrieved October 11, 2014.
  24. "2015 Artist to Watch: MAX / Raury / Jacob Whitesides". HighlineBallroom.com. Highline Ballroom. Archived from the original on June 20, 2015. Retrieved June 20, 2015.
  25. Hyer, Joe. "EXCLUSIVE: MAX Talks About His Upcoming Collaboration with Noah Cyrus on "Team"". Radio.com. Retrieved May 9, 2018.
  26. "Gold & Platinum". RIAA. January 11, 2019. Retrieved June 9, 2020.
  27. Gustashaw, Megan. "Brad Pitt Is Growing Out His Hair—and So Should You". GQ.
  28. "Songs By Jonas Brothers, Ed Sheeran & Khalid, Chainsmokers & Bebe Rexha, MAX & Quinn XCII Make Pop Radio's Top 20". Headline Planet. July 28, 2019.
  29. "2019 iHeartRadio Music Awards: Best New Pop Artist Nominees | iHeartRadio". Iheart.com. Retrieved June 9, 2020.
  30. "Max Hits No. 1 on Emerging Artists Chart". Billboard. February 7, 2018.
  31. "Max's Live At Home Concert: Recap". Billboard. May 1, 2020.
  32. Wass, Mike (February 25, 2020). "New Single & Album! MAX Announces "Where Am I At" From 'Colour Vision'". Idolator. Retrieved February 25, 2020.
  33. "5th Annual Winners & Nominees".
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