Look (cigarette)

Look is a Danish brand of cigarettes, currently owned and manufactured by House of Prince, a subsidiary of British American Tobacco.[1][2]

Look
An old Danish pack of Look cigarettes.
Product typeCigarette
Produced byHouse of Prince, a subsidiary of British American Tobacco
CountryDenmark
Introduced1966 (1966)
MarketsDenmark, Sweden, Germany

History

Look was introduced in 1966 by the Scandinavian Tobacco Group.[3] In 1990, when a big re-organisation was happening at the Scandinavian Tobacco Group, all the manufacturing of the cigarette brands was moved to the sister company House of Prince, who in turn got bought by British American Tobacco in 2008 and now is the main producer of the brand.[2] The tobacco used in Look cigarette consists of an American blend.

In January 2017, the variant "Look Original Menthol" has had its name changed to "Prince Menthol Boost". The reason for this change has not been stated by House of Prince.[3][4]

The brand is mainly sold in Denmark, but was or still is sold in Sweden and Germany.[5][6]

The brand is available in four different versions and all of the variants are 100 mm long. Look Original is also known as Look Red.

Products
  • Look Original
  • Look Gold
  • Look Silver
  • Look Menthol (Now called Prince Menthol Boost)

Below are all the current brands of Look cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.

PackTarNicotineCarbon monoxide
Look Original10 mg0,9 mg10 mg
Look Gold8 mg0,7 mg8 mg
Look Silver6 mg0,6 mg6 mg
Look Menthol10 mg0,9 mg10 mg

See also

References
  1. "BrandLook". Cigarettes Pedia. Retrieved 2017-12-29.
  2. "British American Tobacco Denmark - British American Tobacco Denmark". Batdenmark.dk. Retrieved 2017-12-29.
  3. "Legendarisk cigaretmærke går op i røg og udgår | Aarhus". Stiften.dk. Retrieved 2017-12-29.
  4. "Kendt cigaret-mærke ændrer navn". TV 2. Retrieved 2017-12-29.
  5. "Look". Zigsam.at. Retrieved 2017-12-29.
  6. "Brands". Cigarety.by. Retrieved 4 June 2018.
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