Legoland Discovery Centre

Legoland Discovery Centre[lower-alpha 1] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.

LEGOLAND Discovery Centre
Headquarters
Germany 
Number of locations
28 (by 2023)
OwnerMerlin Entertainments
Lego Group
Websitelegolanddiscoverycenter.com

Attractions

A typical LEGOLAND Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.[1][2]

Discovery Centres include models of local landmarks rendered in LEGO® bricks. Visitors can also learn how the LEGO® bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.

A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

Reception

The target audience for the LEGOLAND Discovery Centre is families with young children, normally ages 3 through 12;[3] though a typical location's average guest is about seven years of age.[1] Discovery Centres are located near other family-friendly attractions and dining establishments.[1] In a given year, a single facility can host approximately 400,000 to 600,000 visitors.[1]

Locations

As of September 2018, LEGOLAND Discovery Centres are operating in 22 different locations:[4]

North America
NameImageVenueCityState / ProvinceCountry
Arizona Arizona MillsTempeArizonaUnited States
Atlanta Phipps PlazaAtlanta (Buckhead)GeorgiaUnited States
Bay Area[lower-alpha 2] Great Mall of the Bay AreaMilpitasCaliforniaUnited States
Boston Assembly SquareSomervilleMassachusettsUnited States
Chicago The Streets of WoodfieldSchaumburgIllinoisUnited States
Columbus Easton Town CenterColumbusOhioUnited States
Dallas/Fort Worth Grapevine MillsGrapevineTexasUnited States
Kansas City Crown CenterKansas CityMissouriUnited States
Michigan Great Lakes Crossing OutletsAuburn HillsMichiganUnited States
New Jersey[lower-alpha 2] American Dream MeadowlandsEast RutherfordNew JerseyUnited States
Philadelphia Plymouth Meeting MallPlymouth MeetingPennsylvaniaUnited States
San Antonio Shops at RivercenterSan AntonioTexasUnited States
Toronto Vaughan MillsVaughanOntarioCanada
Westchester Westchester's Ridge HillYonkersNew YorkUnited States

Europe
NameImageVenueCityCountry
Birmingham Arena BirminghamBirminghamUnited Kingdom
Berlin[lower-alpha 3] Sony CenterBerlinGermany
Duisburg[lower-alpha 4] Duisburg Inner HarbourDuisburgGermany
İstanbul Forum İstanbulIstanbul (Bayrampaşa)Turkey
Manchester[3] Trafford CentreGreater ManchesterUnited Kingdom
Oberhausen[lower-alpha 5] CentrOOberhausenGermany
Scheveningen[lower-alpha 2] Scheveningen BoulevardScheveningen (Badplaats)The Netherlands

Asia
NameImageVenueCityCountry
Osaka Tempozan Market PlaceOsakaJapan
Shanghai Joy City ChangfengShanghaiChina
Shenyang[6] K11 CenterShenyangChina
Tokyo Decks MallTokyo (Odaiba)Japan

Oceania
NameImageVenueCityCountry
Hotham[lower-alpha 6] Hotham Alpine ResortMount HothamAustralia
Melbourne Chadstone Shopping CentreMelbourneAustralia

Future locations

Notes
  1. Legoland Discovery Center in the United States (see American and British English spelling differences). "Legoland" stylised in all caps at all locations.
  2. Scheduled opening in 2020 delayed by COVID-19 pandemic.
  3. First LEGOLAND Discovery Centre to open (2007).
  4. Opened in 2007, but moved to Oberhausen after a few years;[5] building now houses Explorado Kindermuseum.
  5. Relocated from Duisburg.
  6. At the Merlin Entertainments owned resort; operated July to October 2018.[7]

References
  1. Rachel Tobin Ramos (2009-10-23). "LEGOLAND scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Retrieved 2009-10-24.
  2. Andrew Herrmann (2008-06-15). "A little local LEGOLAND headed our way". Chicago Sun-Times. Archived from the original on 2010-03-03. Retrieved 2009-10-24.
  3. Paul R. Taylor (2009-07-01). "LEGOLAND to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
  4. "Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center". Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center. Retrieved 2018-09-27.
  5. Michel, Mike (May 17, 2013). "Neues Kindermuseum im Innenhafen" [New children's museum in the inner harbour]. RP Online. Retrieved 23 May 2020.
  6. "Legoland Discovery Center k11 Center". LEGOLAND Discovery Center.com. Retrieved 2020-02-20.
  7. "Archived copy". Archived from the original on 2018-12-16. Retrieved 2018-12-16.CS1 maint: archived copy as title (link)
  8. "Scheveningen to get LEGOLAND Discovery Centre". DutchNews.nl. 3 February 2017. Retrieved 28 February 2019.
  9. "EGOLAND® Nederland Discovery Center opens in 2020 in Scheveningen". bollenstreek.nl. Retrieved 14 March 2019.
  10. Agarwal, Sapna (2017-01-17). "After Madame Tussauds, Merlin set to bring LEGOLAND, Sea Life to India". Livemint.com. Retrieved 2018-10-14.
  11. NJ.com, Allison Pries | NJ Advance Media for (2019-08-05). "These 2 American Dream amusements won't open until 2020". nj. Retrieved 2020-02-20.
  12. "Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote". Miamiherald.com. Retrieved 2018-10-14.
  13. "LEGOLAND Discovery Center San Jose | The Ultimate Indoor LEGO Playground". San Jose. Retrieved 2019-11-17.
  14. "LEGOLAND Discovery Center Pittsburgh | The Ultimate Indoor LEGO Playground". Pittsburgh. Retrieved 2019-12-31.
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