Lance Inc.

Lance is an American brand of snack foods owned by the Snyder's-Lance company headquartered in Charlotte, North Carolina. As of 2018, Snyder's-Lance is owned by Campbell's.

Lance, Inc.
Subsidiary
IndustrySnack food
Founded1913
HeadquartersCharlotte, North Carolina, U.S.
ProductsToastChee
Thunder potato chips
Captain's Wafers
Cape Cod Potato Chips
Revenue $852.4 million USD (2008) [1]
Number of employees
5,500
ParentSnyder's-Lance
SubsidiariesTom's Snacks
Cape Cod Potato Chips
Vista Bakery, Inc.
Stella D'oro
Websitewww.lance.com

History

Philip Lance and Salem Van Every, Lance's son-in-law, started selling single serve snacks in 1913. Two years later, they opened the doors of the Lance Packaging Company in North Carolina. In 1943, Philip Lance Van Every took over leadership of Lance, still a privately held company. Today, Lance, Inc., is a leader in the snack food industry and one of the largest manufacturers and distributors of snack foods in the United States, especially in the South

Merger
A Lance delivery van in Philadelphia, PA.

On July 22, 2010, Lance announced that it would merge with Snyder's of Hanover. The resulting company, known as Snyder's-Lance Inc., would remain publicly traded under the LNCE symbol. Headquarters would remain in Charlotte.[2] On December 2, Lance shareholders approved the deal that created the country's second largest snack food company.[3]

Nabs

Many snack cracker products manufactured by Lance are commonly referred to as "Nabs", a genericized trademark name for snack crackers that originated with a competitor, the Nabisco company. The term originated in 1924 when the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet". They soon added a second, "Sorbetto Sandwich Packet". These packets allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, news stands etc. Sales increased and in 1928 the company adopted and started to use the name NAB, which immediately won the approval of the public.[4]

Products
  • Cracker and cookie sandwiches
  • Various flavored nuts and seeds
  • Gold-n-Cheese crackers
  • Various flavored popcorns
  • Chewz

References
  1. 2008 Annual Report
  2. Sentementes, Gus G. (July 23, 2010). "Snyder's of Hanover to merge with N. Carolina snack maker Lance". The Baltimore Sun. Retrieved 2019-11-23.
  3. "Lance shareholders support merger plan". Winston-Salem Journal. Associated Press. 2010-12-03. Archived from the original on 2012-09-26. Retrieved 2019-11-23.
  4. Duffin-Ward, Maureen (2004). Suddenly Southern: A Yankee's Guide to Living in Dixie (Google books preview). New York: Simon & Schuster. p. 44. ISBN 9780743254953. Retrieved 2012-04-19.
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