La Vie en Rose (Iz*One song)

"La Vie en Rose" (Korean: 라비앙로즈; RR: Rabiangrojeu) is a song recorded by South Korean–Japanese girl group Iz*One, released on October 29, 2018 by Off the Record Entertainment as the lead single from their debut extended play (EP) Color*Iz.[3] It was written, composed and produced by the MosPick Music Producing Group from Cube Entertainment.

"La Vie en Rose"
Single by Iz*One
from the album Color*Iz
ReleasedOctober 29, 2018
Genre
Length3:39
Label
Songwriter(s)MosPick
Producer(s)MosPick
Iz*One singles chronology
"La Vie en Rose"
(2018)		 "Suki to Iwasetai"
(2019)
Music video
"La Vie en Rose" on YouTube

Composition

"La Vie en Rose" is described as a vibrant, groovy electropop track. Captivating from the get-go, "La Vie en Rose" blends a wide range of elements – ambient synths, stomping beats, tinny snare and echoing strings drive much of the track – in its attempt at achieving midtempo pop perfection. The melody soars with the members’ vocals, exploding with a pre-chorus build and sudden drop to the more restrained titular hook, serving up an introductory track that is all at once powerful and delicate.[1] The song was composed and produced by the MosPick Music Producing Group from Cube Entertainment which is known for producing successful releases such as 4Minute's "Crazy" and HyunA's "Lip & Hip".

The song was originally intended for K-pop girl group CLC, who had recorded the song for inclusion in their scheduled 2018 comeback.[4][5]

Music video
The ending pose for the La Vie en Rose music video

On October 29, "La Vie en Rose" was released along with its music video through various sites and music portals, including YouTube, Melon and Naver TV.[6] Directed by VM Project Architecture, the music video is inspired by the color red, with the twelve members seen singing and dancing in red-and-leather outfits, and "counters the more impactful outfits with softer feminine ones".[1]

The music video achieved more than 4.5 million views in the first 24 hours of its release on YouTube, surpassing the previous record held by Stray Kids for most views of a K-pop group's debut music video within 24 hours.[7] It exceeded more than 10 million views within four days of its release.[8] As of August 2019, the music video has received more than 100 million views on YouTube.[9]

Commercial performance

"La Vie en Rose" peaked at number one on three of the South Korean major charts, including Bugs, Soribada and Mnet.[10] The song also topped the iTunes K-pop Singles Chart in two countries and ranked within the top 10 in eight countries.[11]

"La Vie en Rose" debuted at number 6 on the Billboard World Digital Song Sales chart, selling 1,000 downloads in the week ending November 1, 2018, according to Nielsen Music, and was the week's third-biggest-selling K-pop song.[12] As of March 2020, the song has sold 100,000 units in the United States.[13]

Charts
Chart (2018) Peak
position
Japan (Japan Hot 100)[14] 22
Malaysia (RIM)[15] 19
Singapore (RIAS)[16] 9
South Korea (Gaon)[17] 14
South Korea (Kpop Hot 100)[18] 11
US World Digital Songs (Billboard)[19] 6

Accolades
Decade-end lists
Publication Accolade Rank Ref.
Billboard The 100 Greatest K-Pop Songs of the 2010s
62
[20]

Music program wins
Program Date Ref.
M Countdown (Mnet) November 8, 2018 [21]
The Show (SBS MTV) November 13, 2018 [22]
November 20, 2018 [23]

References
  1. Herman, Tamar. "Korean-Japanese Girl Group IZ*ONE Releases First Single 'La Vie en Rose'". Billboard. Retrieved November 2, 2018.
  2. "La Vie en Rose by Iz*One on Apple Music". Apple Music. Retrieved November 5, 2018.
  3. Ahn, Yun-ji (October 16, 2018). "아이즈원 측 "29일 쇼콘으로 데뷔 확정"(공식입장)". MBN (in Korean). Retrieved October 19, 2018.
  4. Kwak, Hyun-soo (January 30, 2019). "CLC "'라비앙로즈' 아쉬움? 더 좋은 주인 만난 걸로 생각"". Sports DongA. Retrieved July 25, 2019.
  5. Ji, Hyung-jun (January 30, 2019). "CLC "아이즈원 '라비앙로즈', 녹음 마쳤던 곡...좋은 주인 찾아갔다"". OSEN. Retrieved July 25, 2019.
  6. "아이즈원, '라비앙로즈' MV 공개 이틀 만에 500만뷰 돌파". SE Daily (in Korean). October 31, 2018. Retrieved November 5, 2018.
  7. "아이즈원, 데뷔 그룹 신기록… '라비앙로즈' MV 24시간 455만뷰". Seoul Newspaper (in Korean). October 30, 2018. Retrieved October 30, 2018.
  8. "[DA:차트] 아이즈원 '라비앙로즈' M/V 천만 뷰…데뷔 4일만 大기록". Sports DongA (in Korean). November 5, 2018. Retrieved November 3, 2018.
  9. "YouTube Stats of IZ*ONE (아이즈원) - 라비앙로즈 (La Vie en Rose) MV". kworb.net. Retrieved 2019-08-12.
  10. "아이즈원, 첫번째 앨범 '컬러라이즈'로 글로벌 걸그룹 등극". The Herald Business (in Korean). October 30, 2018. Retrieved November 5, 2018.
  11. "아이즈원 '컬러라이즈', 홍콩·태국·베트남 등 10개국 아이튠즈 K팝 앨범차트 '1위'". OSEN (in Korean). October 31, 2018. Retrieved November 5, 2018.
  12. "IZ*ONE Debut in Top 10 of World Albums & World Digital Song Sales Charts". Retrieved November 8, 2018.
  13. "IZ*ONE's La Vie en Rose has now sold over 100,000 units in the US according to chartdata". March 29, 2020. Retrieved March 29, 2020.
  14. "Billboard Japan Hot 100 – November 12, 2018". Billboard Japan (in Japanese). Retrieved November 8, 2018.
  15. "Top 20 Most Streamed International & Domestic Singles in Malaysia" (PDF). Recording Industry Association of Malaysia. Retrieved November 13, 2018.
  16. "Singapore Top 30 International Streaming Chart Week 45" (PDF). Recording Industry Association (Singapore). Archived from the original (PDF) on November 15, 2018.
  17. "Digital Chart – Week 44 of 2018". Gaon Chart (in Korean). Retrieved November 8, 2018.
  18. "Billboard Kpop Hot 100". Billboard. November 12, 2018. Retrieved November 29, 2018.
  19. "World Digital Song Sales". Billboard. Retrieved November 29, 2018.
  20. "The 100 Greatest K-Pop Songs of the 2010s: Staff List". Billboard. Retrieved 2019-12-22.
  21. "아이즈원, '엠카' 1위로 데뷔 첫 트로피..트와이스·케이윌 컴백 [종합]". OSEN (in Korean). November 8, 2018. Retrieved November 8, 2018.
  22. "[종합] '더쇼' 아이즈원, '라비앙로즈'로 몬스타엑스·구구단 누르고 1위". X Sports News (in Korean). November 13, 2018. Retrieved November 13, 2018.
  23. "'더쇼' 아이즈원 '라비앙로즈'로 2주 연속 1위...한희준 컴백 [종합]". OSEN (in Korean). November 20, 2018. Retrieved November 20, 2018.
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