KMYT (FM)

KMYT (94.5 FM, Radio 94.5) is an alternative rock radio station in Temecula, California. The station is owned and operated by iHeartMedia, Inc.. The station's webcast is on the iHeartRadio app. KMYT shares studios and offices with co-owned 103.3 KTMQ, as well as the iHeart Riverside - San Bernardino stations, on Iowa Avenue in Riverside.

KMYT
CityTemecula, California
Broadcast areaTemecula Valley
Inland Empire
Frequency94.5 MHz
BrandingRadio 94.5
SloganTemecula Valley's Adult Alternative
Programming
FormatAdult Alternative
AffiliationsiHeartRadio
Ownership
OwneriHeartMedia, Inc.
(iHM Licenses, LLC)
Sister stationsKTMQ
History
First air date1999 (1999) (as KTMK)
Former call signsKTMK (1999–2001)
KOGO-FM (2001–2002)
Call sign meaningK MY Temecula (once simulcast KMYI in San Diego)
Technical information
Facility ID2910
ClassA
ERP540 watts
HAAT235 meters (771 ft)
Links
WebcastListen Live
Websiteradio945fm.iheart.com

The transmitter is off Via Labanca in a rural part of Temecula.[1] KMYT is one of few iHeart owned stations to not have an HD Radio signal.

History

This station signed on in 1999 as KTMK, owned by Clear Channel Communications, based in San Antonio. KTMK began simulcasting AM 600 KOGO shortly after it went on the air, the heritage Clear Channel news/talk station in San Diego. Clear Channel wanted a more reliable signal for KOGO in southern Riverside County, which has become a significant suburb of San Diego (and also of Los Angeles, for that matter). The call sign became KOGO-FM in 2001.

One year later, Clear Channel changed the simulcast from KOGO to that of co-owned San Diego hot adult contemporary station 94.1 KMYI. The Temecula station became KMYT[2]

The format lasted for two years until the simulcast was broken and the station flipped to smooth jazz, which would last 10 years. At this point, it became a local station for the Temecula area, alongside co-owned 103.3 KTMQ.

While Smooth Jazz was a popular format in Southern California, achieving high ratings for KTWV Los Angeles and KIFM San Diego, the format began to fade by the early 2000s. KMYT hung on with the format a while longer, but flipped to an Adult Album Alternative (AAA) format, branded as Radio 94.5, on August 29, 2014.[3]

First logo as Radio 94.5, used from 2014 to 2019

Clear Channel spun off their radio stations into iHeartMedia in September 2014.

Following KLVJ's switch to CCM in September 2015, KMYT became the only commercially operating Triple A station in Southern California, if not the entire state.

In February 2019, the station unveiled a new logo, still keeping the Radio brand, to be followed nearly one year later by a shift to a CHR-leaning alternative format.[4] This ended commercial AAA radio station existence in Southern California after 24 years, the only AAA left is nonprofit KCSN. The format shift occurred on January 29, 2020, at midnight, with the first song being "Thunder" by Imagine Dragons.

Sports Programming

As of 2019, KMYT is now the radio home of the Lake Elsinore Storm minor league baseball games, which were previously carried on Entercom's country station KXFG 92.9 FM, normally a simulcast of KFRG 95.1 San Bernardino. Storm games are the only brokered programming carried by KMYT.

Sources
  1. Radio-Locator.com/KMYT
  2. .
  3. Venta, Lance (29 August 2014). "KMYT Flips To Adult Alternative". Radio Insight. Retrieved 29 January 2020.
  4. Venta, Lance (28 January 2020). "iHeartMedia AAAs In Fort Collins & Temecula Move To Alternative". Radio Insight. Retrieved 29 January 2020.

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