KMAJ-FM

KMAJ-FM, branded as Majic 107.7, is a radio station serving Topeka, Kansas and vicinity with an adult contemporary format. It operates on FM frequency 107.7 MHz and is under ownership of Cumulus Media.

KMAJ-FM
CityCarbondale, Kansas
Broadcast areaTopeka metro
Frequency107.7 MHz
BrandingMajic 107.7
SloganToday's Hits, Yesterday's Favorites
Programming
FormatAdult contemporary
Ownership
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsKDVV, KMAJ, KTOP-FM, KTOP, KWIC
History
First air dateJuly 1, 1971 (as KSWT-FM)[1]
Former call signsKEWI-FM (1971, CP)[2]
KSWT (1971-1981)
KMAJ (1981–1990)
Call sign meaningKansas MAJic (Magic) branding
Technical information
Facility ID42012
ClassC1
ERP53,000 watts
HAAT235.4 meters
Transmitter coordinates38°57′15″N 95°54′43″W
Links
WebcastListen Live
Websitekmaj.com

History

KMAJ-FM signed on in 1971 as easy listening outlet KSWT "K-Sweet".[3] The music all played from large 10-inch reels of tape, while the rest of the programming elements came from cart carousels within a Harris automation system. There was no "live" announcer in the early years.

In 1981, KSWT became KMAJ and rebranded as "Magic 108".

Each year, KMAJ plays Christmas music, 24/7 leading into the holiday. In 2013, it flipped earlier, starting it on the evening of the 15th, as the first station in Kansas to air the music during the holidays. In 2017 the station flipped on November 16.[4]

One of the on-air personalities is known simply as "Wolfman", a parody of Wolfman Jack who is incompetent at his job as a DJ, speaks with a voice changer, and wears a wolf mascot costume in promotional material. He's known for refusing to take requests (instead playing a prerecorded rant, or "Wolfman song", as he calls it) and unwinnable joke contests in which the caller is prohibited from calling back for 30 days (a parody of contests which only prohibit the winner from participating for 30 days, not all entrants). While Wolfman is a parody of Wolfman Jack, his mannerisms are more of a parody of The Rock.

See also

References

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