Imtiaz Super Market

Imtiaz Super Market (ISM) is a Pakistani supermarket operator that operates a chain of supermarkets across the country.[4]

Imtiaz Super Market
Private
IndustryRetail
Founded1955 (1955)[1]
Karachi, Pakistan
FounderImtiaz Abbasi[2]
HeadquartersKarachi, Pakistan
Area served
Pakistan
Products
  • Electronics
  • movies and music
  • home and furniture
  • home improvement
  • clothing
  • footwear
  • jewelry
  • toys
  • health and beauty
  • pet supplies
  • sporting goods and fitness
  • auto
  • photo finishing
  • craft supplies
  • party supplies
  • grocery
Number of employees
3000 (2016)[3]
Websitewww.imtiazsupermarket.com.pk

It is estimated that its yearly turnover is between Rs 40 billion to Rs 1000 billion, which makes it the market leader in the segment, ahead of Metro Cash & Carry Pakistan and Carrefour Pakistan.[5]

History

Imtiaz Super Market started in 1955 as a small superstore in Bahadurabad, Karachi by Imtiaz Abbasi.[6]

In 2003, they opened a store in Awami Markaz, Karachi.[6]

In 2010, they expanded by opening a store in Nazimabad, Karachi.[6]

In 2013, Imtiaz was opened in Defence, Karachi.[6]

In 2016, hypermarket was opened in Gulshan-e-Iqbal, Karachi.[6] The retailer also expanded to Punjab, Pakistan, opened supermarket in Gujranwala.[3]

In 2017, a branch was opened in Faisalabad.[6]

In 2018, two more branches were opened in Karachi in the areas of Sharafabad, and Malir by the retailer.[6]

In 2019, a Clifton, Karachi branch was opened.[6]

In 2020: First branch of Islamabad is scheduled to open on 21st August 2020 on GT road opposite DHA phase 2, Gate number 1.

Stores

The company operates 11 stores throughout the country; 9 in Karachi and one each in Faisalabad and Gujranwala.[1][7]

References
  1. "About Us". www.imtiazsupermarket.com.pk.
  2. Shaikh, Ayesha (15 May 2017). "From a kiryana to a superstore – the success story of Imtiaz Super Market".
  3. https://profit.pakistantoday.com.pk/2016/09/24/imtiaz-super-market-expands-to-punjab-opens-first-store-in-gujranwala/
  4. "Imtiaz Super Market's new store seeks to capture upscale markets - The Express Tribune". 3 March 2013.
  5. "Pakistani brands who found success against their global competitors". The Express Tribune. 2017-06-16. Retrieved 2019-02-24.
  6. "About Us".
  7. "Local retail giant: Imtiaz Super Market plans Punjab, international expansion - The Express Tribune". 21 December 2015.
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