I Need U (BTS song)

"I Need U" (stylized as "I NEED U") is a song by South Korean boy band BTS and the lead single from their third extended play, The Most Beautiful Moment in Life, Part 1 (2015). The original Korean version was released by Big Hit Entertainment on April 29, 2015 in South Korea. The Japanese version was released as a physical single on December 8, 2015 in Japan through Pony Canyon.

"I Need U"
Japanese Single Regular Edition cover
Single by BTS
from the album
  • The Most Beautiful Moment in Life, Part 1
Language
Released
  • April 29, 2015 (South Korea)
  • December 8, 2015 (Japan)
RecordedSouth Korea
Studio
  • Dogg Bounce
  • Carrot Express
Genre
Length3:31
Label
Songwriter(s)
Producer(s)Pdogg
BTS Korean singles chronology
"War of Hormone"
(2014)		 "I Need U"
(2015)		 "Dope"
(2015)
BTS Japanese singles chronology
"For You"
(2015)		 "I Need U"
(2015)		 "Run"
(2016)
Music video
"I Need U" on YouTube

Composition

"I Need U" is "an expressive dance track that soars with BTS’ emotive vocals as whistling synths, reverberating hi-hats, and R&B-inspired riffs build upon one another to create a sense of melodic despondency." The song serves as “the start of one’s young adulthood, in which beauty coexists with uncertainty, and focuses on the uncertain future more than the glamour of youth.” [1] The original version of the song is in the key of F minor and 158 beats per minute.[2]

Music video

The teaser for the Korean version of the song was released in South Korea on YouTube by Big Hit on April 23, 2015.[3] The actual music video, in which the members of BTS portrayed "discomforted youths...running away from the past", was released on April 29, 2015.[4] It was later revealed that the video had been edited to lower its rating from 19+ to 15+ in order to meet the Korea Media Rating Board's rating standards.[5] Upon its release, "I Need U" reached one million views in 16 hours—the fastest record for any BTS music video at the time.[6] On November 20, 2017, "I Need U" crossed 100 million views on YouTube; it was BTS' tenth music video to do so.[7] As of June 2020, it has over 200 million views.

On May 10, the original, uncut 19+ version of the music video, entitled "I Need U (Original ver.)", was released.[8] It included almost two minutes of extended scenes containing darker themes and more graphic imagery than the previous video.[9] Both versions of the music video were produced and directed by Lumpens.[10]

Through the music video, BTS brought their long-standing creative narrative, typically known as the “BU” or “BTS Universe,” to the forefront. Speaking to Billboard, Michelle Cho, an assistant professor of East Asian Popular Cultures at the University of Toronto, said “As an audio-visual experience, ‘I Need U’ inaugurated the Bangtan Universe—the coming-of-age storyline that brilliantly integrates the Most Beautiful Moment in Life [album] trilogy and continues in music videos, “concept videos” (mini-films), and the multiform, open-ended narrative that’s been serialized in album liner notes and Twitter and Instagram posts.”[1]

The teaser for the Japanese version of the song was released in Japan on YouTube on November 21, 2015.[11] The actual music video was released on December 1, 2015. It was directed by Yoo-jung Ko of Lumpens.[12] As of June 2020, it has over 39 million views.

Reception

Tamar Herman from Billboard praised how the song was a "milestone of sonic development" characterizing a "tonal shift for the act's musicality" towards "more of an ambient electronic-pop sound" from previously explored classically hip-hop-oriented singles."[1] "I Need U" was included in Billboard's list of "The 100 Greatest K-Pop Songs of the 2010s: Staff List".[13]

Editions

The Korean version of the song was not released as a separate single. Two official remixes of the track were later released in May 2016 on The Most Beautiful Moment in Life: Young Forever compilation album.[14]

The Japanese version of the track was released as an individual single and included two B-side songs that were also Japanese versions of songs from the original Korean EP.[15] Four editions of the single were made available:

  • Limited Edition [CD + DVD] PCCA-04298: This edition includes a DVD containing the album jacket making-of footage.[16]
  • Regular Edition [CD Only] PCCA-04300: This edition included 1 of 8 collectible photocards available only with first press albums.[17]
  • Loppi·HMV Limited Edition [CD + DVD] BRCA-00071: This edition includes a DVD containing the music video making-of footage and an exclusive photo gallery.[18]
  • Pony Canyon BTS SHOP Edition [CD Only] SCCA-00032: This edition included 1 of 8 special limited production photocards with a Christmas message on it.[19]

Track listing

Credits adapted from the CD liner notes of The Most Beautiful Moment in Life, Pt. 1.[20]

Korean Version [Original]
No.TitleWriter(s)Producer(s)Length
1."I Need U"
Pdogg3:31

Credits adapted from the CD liner notes of The Most Beautiful Moment in Life: Young Forever.[21]

Korean Version [Compilation album][22]
No.TitleWriter(s)Producer(s)Length
1."I Need U" (Urban Mix)
  • Pdogg
  • "Hitman" Bang
  • RM
  • Brother Su
  • 보라돌이
  • Slow Rabbit
3:35
2."I Need U" (Remix)
  • Pdogg
  • "Hitman" Bang
  • RM
  • Brother Su
  • SHAUN
3:42

Credits adapted from the CD liner notes of "I Need U".[23]

Japanese Version[24]
No.TitleWriter(s)Producer(s)Length
1."I Need U" (Japanese Ver.)
  • Pdogg
  • Hitman Bang
  • RM
  • SUGA
  • J-hope
  • Brother Su
Pdogg3:32
2."Dope (-超ヤベー!-)" (Japanese Ver.)
  • Pdogg
  • Ear Attaack
  • Hitman Bang
  • RM
  • SUGA
  • J-hope
Pdogg4:01
Total length:7:33
Bonus Track [Regular]+[Shop Edition][25]
No.TitleWriter(s)Producer(s)Length
3."Boyz with Fun (フンタン少年団)" (Japanese Ver.)
  • SUGA
  • Pdogg
4:05
Total length:11:38

Promotions

Korea

On April 29, 2015, prior to the release of the "I Need U" music video at midnight, BTS broadcast a live comeback preview show[26] on the Naver V Live broadcasting app.[27] This was the first time the group collaborated with Naver for comeback promotions. On April 30, BTS held their first comeback stage performance on Mnet’s M Countdown.[28] Two tracks from the album, "Boyz with Fun" and "Converse High", were deemed unfit for broadcast by KBS due to lyrics containing swears and brand names, such as Converse, Chanel, and Alexander McQueen. The latter track was also deemed unfit for broadcast by MBC.[29] However, the group went on to successfully promote across multiple channels and various programs, including on KBS, MBC, SBS, and Arirang TV.[30] BTS wrapped up promotions for "I Need U" with the last performance held on the May 31 broadcast of SBS Inkigayo.

Japan

To commemorate the release of the Japanese single and generate further interest, a special pop-up shop in collaboration with Shibuya Marui was announced on November 18, 2015.[31] The store ran from November 28 to December 20 and sold limited edition "I Need U" themed BTS goods.[32] Three hi-touch (handshake) events carded for 2016 were announced in November and December. They were held in Osaka (January 30), Tokyo (Jan 31),[33] and Sapporo (February 7).[34]

Commercial performance

Immediately after release, "I Need U" became the top trending search term on Korean portal sites and ranked number one on various real-time music charts, including Soribada, Genie, and Daum Music. The song also managed to crack the top 10 on Melon, Bugs, and Naver Music's real-time music charts.[35][36] It debuted at number five on both the Gaon Weekly Digital Chart[37] and the Gaon Download Chart with 93,790 digital units sold in its first week.[38] The single went on to accumulate over 850,000 digital downloads.

On May 5, 2015, "I Need U" won number one on the South Korean music program SBS MTV's The Show. This marked BTS' first music show win since their debut in 2013.[39] The group went on to win an additional award on The Show, one on MBC's Show Champion, one on Mnet's M Countdown, and one on KBS's Music Bank, for a total of five music show awards.

"I Need U" also charted at number 4 on the Billboard World Digital Songs Chart, ranking the highest out of the six tracks from its parent EP that entered the chart.[40]

Live performances

In addition to comeback promotions on various music programs in Korea, "I Need U" was performed live at several of the largest K-pop concerts and festivals in South Korea, including the 2015 Dream Concert,[41][42] KBS1's 열린음악회 (Open Concert),[43] Asia Song Festival in Busan,[44] and the 2015 Super Seoul Concert in Sky Dome.[45] A special remixed version of the song was presented for the first and only time at the 2015 Melon Music Awards on November 7.[46]

The song was also performed at major overseas events such as the 17th Korea & China Song Festival in Beijing, China, and the 2015 Kpop Concert Live In Yangon Myanmar held to mark the 40th anniversary of Korea-Myanmar diplomatic relations.[47]

Credits and personnel

The Japanese version credits are adapted from the CD liner notes of I Need U.[23]

Recording and Management

Recorded at Dogg Bounce and Carrot Express, South Korea. Management at Asia Content Center Inc., Japan.

Staff / Korea
Staff / Japan

Charts
Original version
Chart (2015) Peak
position
Japan Billboard Japan Hot 100 4[48]
US Billboard World Digital Chart 4[40]
South Korea Gaon Weekly Digital Chart 5[49]
Philippines (Philippine Hot 100) 19[50]
Japanese version
Chart (2015) Peak
position
Japan Billboard Japan Hot 100 4[51]
Japan Oricon Daily CD Single Chart 1[52]
Japan Oricon Weekly CD Single Chart 3[53]
Japan Oricon Yearly CD Single Chart 67[54]

Sales
Country Chart Version Sales Certifications
South Korea Gaon Download Chart Original 826,496[55] N/A
Japan Oricon Japanese 109,000[56] RIAJ: 2× Platinum[57]
South Korea Gaon Download Chart Urban Mix 31,423[58] N/A
Remix 25,720[58]
USA Billboard Original 98,000[59]

Awards and nominations
Year Award-Giving Body Category Result Ref
2015 Melon Music Awards Best Male Dance Won [60][61]

Music program awards
Program Date Ref.
The ShowMay 5, 2015[62]
May 12, 2015[63]
M CountdownMay 7, 2015[64][65]
Music BankMay 8, 2015[66]
Show ChampionMay 13, 2015[67]

Year-end lists
Critic/Publication List Rank Ref.
Idolator The 25 Best K-Pop Songs Of 2015 15 [68]
Metro K-pop’s best 19+ rated videos N/A [69]
Decade-end lists
Publication Accolade Rank / Year Ref.
Billboard
 The 100 Greatest K-Pop Songs of the 2010s
80
[70]

Release history
Region Release date Format Version Label Ref.
Various April 29, 2015 Digital download Original Big Hit Entertainment [71]
December 8, 2015 Japanese
[72]
May 2, 2016 Urban Mix, Remix Big Hit Entertainment [73]

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