Gritty (mascot)

Gritty is the official mascot for the Philadelphia Flyers National Hockey League (NHL) team. He is a 7-foot (2.1 m) furry orange creature with googly eyes who wears Flyers' gear.[1][2] Gritty has been compared to the Phillie Phanatic, the mascot for the Philadelphia Phillies baseball team.[3] He was created by Brian Allen of Flyland Designs with help from David Raymond, the first man to portray the Phillie Phanatic.[4] Gritty was introduced on September 24, 2018.[5] According to his official biography, Gritty emerged after construction at the Wells Fargo Center, the Flyers' home arena, disturbed his secret hideout.[6] Within the months following his debut, he became an internet sensation and made appearances on several talk shows.[7]

Gritty
Gritty meets a fan
TeamPhiladelphia Flyers
DescriptionLarge, furry, orange creature in Flyers regalia
First seenSeptember 24, 2018
Related mascot(s)Phillie Phanatic
WebsiteNHL.com/flyers/fans/gritty

Creation

Prior to Gritty's debut, the Flyers were only one of two NHL teams without an official mascot, the other being the New York Rangers.[8] The team previously had a mascot named Slapshot, but it only lasted one season, in 1976.[9] The "Slapshot" name now belongs to the mascot of the Flyers' division rival, the Washington Capitals.

The impetus for Gritty's creation was when the Flyers' marketing department attended the mascot events at the 2016 NHL All-Star Game in Nashville, Tennessee, and realized that they were missing out on all the marketing and community outreach programs that the league's mascots were generating for their respective teams.[9] The Flyers then commissioned Brian Allen of Flyland Designs in Bellefonte, Pennsylvania, to design Gritty in August 2018.[10][11] David Raymond, who portrayed the Phillie Phanatic, consulted on Gritty's creation.[12] The Flyers organization wanted Gritty to have a rather intimidating appearance, as "someone you'd high-five but not hug" according to Allen.[8]

Reception

Gritty made his debut on September 24, 2018, and appeared on the Tonight Show Starring Jimmy Fallon several days later.[13][14]

Many sources brought attention to his appearance, which could be construed as frightening,[3][13] while The Guardian described him as an "acid trip of a mascot."[15] Gritty was lampooned on Last Week Tonight with John Oliver and Saturday Night Live.[16][17] He was re-appropriated as a socialist and antifa meme in a manner similar to how Pepe the Frog was re-appropriated by various alt-right groups.[8] In response, Sarah Schwab, director of marketing for the team, said Gritty was never intended to represent anything political, and that he was never left-wing or right-wing as he "doesn't know his right from his left".[8]

Response to Gritty's introduction was immediate and sharply mixed, with many fans on social media expressing bewilderment and some fright at his appearance.[18] Public perception of Gritty became increasingly positive as Gritty's antics, which subverted the cuddly, family-friendly appearance and demeanor of other NHL mascots, gained more attention on social media.[19] On September 24, 2018, a few minutes after Gritty's debut, Gritty appeared to threaten longtime Flyers rival Pittsburgh Penguins on Twitter.[20] In his first on-ice appearance, Gritty fell while firing T-shirts into the crowd from a T-shirt cannon.[19] In his second appearance on ice, Gritty body-checked contestants in a goalie race during an intermission and shot a Flyers staff member with a T-shirt cannon.[19][21]

Shortly after his debut, the residents of Philadelphia began to embrace Gritty.[22] On October 24, 2018, the Philadelphia City Council passed a formal resolution honoring Gritty, declaring that he honored the city's spirit and passion.[8][23]

In November 2018, BBC News reported that Gritty had amassed almost 200,000 Twitter followers.[7]

On March 20, 2019, it was announced the NHL Player's Association had voted Gritty the number one mascot in the league.[24]

On October 13, 2019, the first ever “Gritty anti-runners 5K” took place. This 5K race included Gritty’s favorite things along the track, including hot dogs, silly string, and a shrine to Claude Giroux.[25]

In November 2019, during a fan meet-and-greet between Gritty and Flyers season ticket holders, a fan reported that the Flyers employee portraying Gritty punched their 13 year old son in the back. After an internal investigation by the Flyers led to no other witnesses of such abuse, the fan reported the incident to the Philadelphia Police Department, which has led to its own investigation. On February 3, 2020, the Flyers employee portraying Gritty was officially cleared of any wrongdoing and charges were declined to be filed following an investigation conducted by the South Detectives Division of the Philadelphia Police Department.[26][27][28]

References
  1. "Flyers introduce new 'Gritty' addition to team". NBC Sports Philadelphia. September 24, 2018. Retrieved September 30, 2018.
  2. "The Internet Thinks the Philadelphia Flyers' New Mascot Named 'Gritty' Is a Nightmare". Maxim. Retrieved September 30, 2018.
  3. "Meet Gritty: The Flyers' new team mascot". 6abc Philadelphia. September 24, 2018. Retrieved September 30, 2018.
  4. "I'm David Raymond, Creator of Gritty, and This Is How I Work". LifeHacker. October 10, 2018. Retrieved October 10, 2018.
  5. "Flyers Introduce Official Team Mascot". PhiladelphiaFlyers.com. NHL Enterprises, L.P. September 24, 2018. Retrieved October 3, 2018.
  6. "Gritty". nhl.com/flyers. Retrieved January 8, 2019.
  7. "Gritty: How a NHL mascot became an internet sensation". BBC News. November 28, 2018.
  8. Yuhas, Alan (November 1, 2018). "Gritty's First Month: The Heroic Ascendance of a 'Ghastly Empty-Eyed Muppet'". The New York Times. Retrieved November 1, 2018.
  9. "Gettin' Gritty Wit It: Flyers new mascot a big hit". USA Today. Associated Press. October 4, 2018.
  10. Muthler, Lauren (September 24, 2018). "Philadelphia Flyers' new mascot, 'Gritty,' designed by Belleofnte's Brian Allen | Centre Daily Times". Centredaily.com. Retrieved October 28, 2018.
  11. Maggie Smolka (September 27, 2018). "Bellefonte man helps create Philadelphia Flyer's new mascot". Wearecentralpa.com. Retrieved October 28, 2018.
  12. Ao, Bethany. "Gritty, the Flyers' new mascot, is set up for success. (According to the Phillie Phanatic, anyway.)". https://www.inquirer.com. External link in |website= (help)
  13. "NHL mascot rankings: Gritty's big debut". ESPN.com. Retrieved September 30, 2018.
  14. "LOOK: New Flyers mascot Gritty dances with Jimmy Fallon, gets punched by Ricky Gervais". CBSSports.com. Retrieved September 30, 2018.
  15. Cantor, Matthew (September 27, 2018). "Gritty: why the Philadelphia Flyers' new acid trip of a mascot must be stopped". The Guardian. ISSN 0261-3077. Retrieved February 24, 2019.
  16. Nick Vadala (October 1, 2018). "John Oliver compares Brett Kavanaugh to Flyers mascot Gritty on 'Last Week Tonight'". .philly.com. Retrieved October 28, 2018.
  17. EJ Smith (September 30, 2018). "'Saturday Night Live's' Weekend Update takes its shot at Gritty". philly.com. Retrieved October 28, 2018.
  18. Blackburn, Pete (September 25, 2018). "It's Gritty! Philadelphia Flyers New Mascot is Pure Unadulterated Nightmare Fuel". CBS Sports. Retrieved October 11, 2019.
  19. Jeremy Schneider. "9 Ridiculous Things Gritty, the Flyers' New Insane Mascot, has Already Done". nj.com. Retrieved October 11, 2019.
  20. "Gritty on Twitter: "Sleep with one eye open tonight, bird.… "". web.archive.org. November 27, 2018.
  21. . Bar Down Sports https://www.bardown.com/gritty-stormed-the-ice-and-started-bodychecking-flyers-employees-during-in-game-stunt-1.1182175. Retrieved October 11, 2019. Missing or empty |title= (help)
  22. Ellie Silverman (October 13, 2018). "What is Gritty? A 'lovable monster,' the orange embodiment of Philly and the Flyers, or a brand marketing breakthrough?". .philly.com. Retrieved October 28, 2018.
  23. "Gritty, Stuff Of Nightmares, Has Been Officially Welcomed To Philadelphia". NPR. April 18, 2018. Retrieved October 28, 2018.
  24. Cale Ahearn (March 20, 2019). "Gritty voted NHL's Best Team Mascot | WPMT FOX43". Fox43.com. Retrieved February 3, 2020.
  25. "A Gritty-themed 'anti-runners' 5k is happening". The Philadelphia Inquirer. August 29, 2019. Retrieved January 13, 2020.
  26. https://www.inquirer.com/business/comcast/flyers-gritty-assault-boy-philadelphia-police-investigation-20200122.html
  27. https://philadelphia.cbslocal.com/2020/01/22/gritty-flyers-mascot-philadelphia-police-investigating-claim-physically-assaulted-teen-boy-during-photo-shoot/
  28. https://www.broadstreethockey.com/2020/1/23/21078804/everyone-is-talking-about-gritty-philadelphia-flyers-mascot-lawsuit

Further reading
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