GS25

GS25 (Korean: 지에스25) (KRX: 007070) is a South Korean convenience store chain operated and owned by GS Retail, a subsidiary company of the GS Group. GS25 is obviously NO.1 convenience store chain. This company that is loved by customers to the extent that it has been ranked No.1 for 8 years in a reliable evaluation called KS-SQI. ※ KS-SQI : Korean Standard Services Quality Index.(한국서비스품질지수)

GS25
Native name
Hangul지에스25
Formerly
LG25
Subsidiary
Traded asKRX:007070
IndustryConvenience Store
Founded1990 (as LG25)
2005 (as GS25)
HeadquartersSouth Korea
Number of locations
13,899[1]
(as of November 2019)
Area served
South Korea
Vietnam
ParentGS Retail
Websitegs25.gsretail.com/ 

History

GS25, then known as LG25, opened their first store in Hoegi-dong, Seoul in 1990. However in 2005, when the GS Group split from the LG Group, the name of LG25 was correspondingly changed to GS25. Since 2014, GS25 convenience stores can be found with GS Caltex gas stations. In March 2019, GS25 changed their brand identity for the first time since changing their name to GS25. The new slogan "Lifestyle Platform" is being applied on all new store signs. However, most stores still use the old store sign as of August 2019. Currently, GS25 has 13,107 stores in South Korea.

GS25 Logo (2005-2019)
GS25 Logo (2019-present)

Products

GS25 has almost every food product ranging from instant food and vegetables to fruits, and other ingredients. Consequently, various groups of people utilize GS25. Housewives often purchase ingredients from GS25, students buy snacks to eat, and workers get instant food. GS also sells things for gifts such as meat, wine, healthy food, and kitchen utensils. People can send gifts to others by using the GS25 website. Especially HMR foods are a big boom in Korea, and GS25 also deals with them. Their HMR food sales increased surprisingly in 2018, recording 86% growth compared to 2017.[2]

Strategy

One new method has been to sell lunch boxes in convenience stores. This method has been quite successful. Various new kinds of lunch boxes continue to be created. GS25 has seen lunch box styles increase by over 50 percent this year.

Another new method has been to install copy and fax machines within their stores. GS25 has pursued this to catch a demographic missed by 7-11, namely, people who seek amenities and easy access to useful machines.

Lastly, GS25 has started to offer more discounts and introduced apps to make shopping more convenient. For example, GS25 usually has a “buy one, get one free” sale that plays a big role in raising earnings.

Resources
  • GS Logo. GS Retail, Seoul. GS Retail. Web. 17 March 2016.
  • “History.” GS25. GS Retail, n.d. Web. 3 March 2016.
  • Ko, Dong-hwan. "Convenience Store on Evolution Path." The Korea Times. The Korea
  • Times, 22 Apr. 2015. Web. 04 Mar 2016.
  • “Lunch Boxes: Popularity of Convenience Store Lunch Boxes Soars" BusinessKorea, 30 Nov. 2015. Web. 05 Mar 2016.
  • Park, Eun-Jee. "GS25 to Launch Electronic Services." Korea JoongAng Daily, 19 Mar. 2015. Web. 03 Mar 2016.[3]
  • "Seven Eleven Vies With GS25 for No. 2 Spot." Hankyung.com. The Korea Economic Daily, 12 Oct. 2012. Web. 03 Mar 2016.[4][5]

References
  1. {{cite https://www.enewstoday.co.kr/news/articleView.html?idxno=1367630}}
  2. 신미진. "GS25, 올해 간편식 매출 86% 증가…라인업 확대 - 매일경제". mk.co.kr (in Korean). Retrieved 2019-05-17.
  3. "GS25 to launch electronic services". Korea JoongAng Daily. Retrieved 2019-06-07.
  4. "Seven Eleven Vies With GS25 for No. 2 Spot". english.hankyung.com. 2012-10-12. Retrieved 2019-06-07.
  5. "GS Retail | GS * Homepage". www.gs.co.kr. Retrieved 2019-06-07.
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