Dumdi Dumdi (song)

Dumdi Dumdi (Hangul: 덤디덤디; RR: Deomdi Deomdi, stylized as "DUMDi DUMDi") is a song recorded by South Korean girl group (G)I-dle, released on August 3, 2020, by Cube Entertainment and Republic Records as the lead single of the group's single album of the same name.[1][2] The single is the group's first summer song since debut. It was written by member Soyeon, who also produced the song alongside Pop Time who has produced many of Zico and Block B's hit songs.

"Dumdi Dumdi"
Single by (G)I-dle
from the album Dumdi Dumdi
A-side"I'm the Trend"
ReleasedAugust 3, 2020 (2020-08-03)
StudioCube Studio
Genre
Length3:30
Label
Songwriter(s)
Producer(s)
  • Soyeon
  • Pop Time
(G)I-dle singles chronology
"I'm the Trend"
(2020)		 "Dumdi Dumdi"
(2020)
Music video
"DUMDi DUMDi" on YouTube

"Dumdi Dumdi" was described as a (G)I-dle style of a summer dance song.[3] Musically, it is a tropical-based rhythm with moombahton song featuring lyrics that evoke 'hot, cold, passion and excitement' that are reminiscent of summer and youth.[4] An accompanying music video for the song was uploaded onto (G)I-dle's YouTube channel simultaneously with the single's release. Upon release, the music video broke their own record amassing 17.6 million views in 24 hours.

A Chinese version of the song is available only NetEase Music.[5]

A Japanese version of the song is set to be released on August 26, 2020, along with the several Japanese version songs and an original Japanese track titled "Tung-Tung (Empty)" for their 2nd Japanese EP Oh My God.[6]

Background

(G)I-dle took a shift in their style of music, from dark and sinister "Hann (Alone)" in summer 2018, '90s-inspired hip-hop cut "Uh-Oh" in summer 2019, and charismatic, intense and dreamy for "Oh My God",[7] to a vibrant and youthful summer song "Dumdi Dumdi" for summer 2020.[8] The single was released in Korean, Japanese and Mandarin language. This is (G)I-dle's first song to feature a Chinese version in their discography.[5] Member Yuqi was credited for "Dumdi Dumdi" Chinese lyrics and guide alongside Z King.[9] Soyeon revealed that she received inspiration for the track from the 2016 Disney's Zootopia.[10] The members of the group participated in visual concept planning such as photos of hair and makeup, and styling that gives a vintage feeling for (G)I-dle type of summer.[11] Hours after the release, Soyeon went live on V Live. She revealed the meaning of "Dumdi Dumdi":

"Dumdi Dumdi meaning is youth. I wanted to record who I am in this time, what I can do only at this age. Youth, I think I am enjoying my youth. I especially enjoy my work when everything blazes up [passion]. I think you guys feel this kind of heat and coldness in whatever you are doing too. Whether that be work or love [...] Youth is when even in the most burning passion, the sharp wind blows from time to time. A good feeling that can cool things down or heat things up even more.

— Soyeon on the meaning of Dumdi Dumdi and Youth, V Live[12]

Composition and lyrics

The song is in the key of E major, 123 bpm with a running time of 3:30 minutes.[13] "Dumdi Dumdi" is an upbeat dance pop track song with tropical drum beats and a strong moombahton rhythm with booming percussion.[14] The song has light latin pop influences and a subtle incorporation of the dependably "catchy" whistle hook and the onomatopoeic refrain of "Dumdi Dumdi".[15][16]

Soyeon explained several specific lyrics on August 3, V Live. "With the hot sun I’m a little crazy / My cheeks are easily flushed", explaining that the sun was an excuse for her to go crazy — "I’m going crazy because of my passion"; "And then I feel dizzy and flushed / Like swimming I start dancing", explaining that she wanted to express something like, "did this person drink?", "kind of dizzy", “so exciting”; "The wind makes my heart beat / The waves make my heart pound", explaining that her youth is like the summer and the wind and waves are the songs; "Like this I want to close my eyes tightly / Forever even if the sun rises", she commented that she wants to live her youth passionately until 100; "When the moon falls asleep and the summer is cooled down / Sing to me the song of the hot time", explaining that she wanted to tell her fans – "when you feel like your passion is cooling off, you have to listen to this song."[12]

Critical reception

"Dumdi Dumdi" was met with generally positive reviews from music critics. Jeff Benjamin writing for Forbes wrote that the song is flirty and fun cut boasting booming percussion, and praised Soyeon for trying out vocal manipulation effects while "simultaneously spitting some of her fastest rhymes to date on the second verse."[15] Brianne Constantino from Myx describe the song as "fun and energetic".[17] One Music PH, a Filipino online music hub owned by ABS-CBN Corporation called the song "an unpredictable and undeniable genre-breaking anthem."[18] In his review for the Clash Magazine, Robin Murray described "Dumdi Dumdi" as "immaculate pop banger that walks in its own lane."[19] Journalist C.A. from UdoU PH, regarded the track as "flaunts the boundaries between K-pop’s tropical house and sunkissed island that gives way to a bright refrain" and further added, "all six members flex their signature styles on this addictive bop."[20] Lee Nam-kyung of the MBN Star wrote that "retro concept and summer song are popular in the music industry recently, however, in this comeback, it was refreshing and strong with a vintage feel, and it was also possible to feel a lively and fresh charm that not only snipes the hearts of fans, but also makes the ears easy to listen. In addition, the part where the vocals hum "Dumdi Dumdi", I could humming just by listening to the melody and lyrics." He concluded positively that "(G)I-dle were able to highlight their own summer in their hip and unique charm, and show the aspect of a concept craftsman that fits the trend."[21]

Commercial performance

"Dumdi Dumdi" topped number one on iTunes Top Song chart in 41 regions around the world, including countries in Asia, Europe, South America and Africa. The song become (G)I-dle's most successful song on that platform.[22] The song debuted and peaked at number 27 on the Gaon Digital Chart with Gaon index of 13,623,261 for the week ending August 8, 2020.[23] The song also placed at number 5 on the Download Chart and number 41 on the Streaming Chart.[24][25]

Track listing
Digital download[26]
No.TitleLyricsMusicArrangementLength
1."Dumdi Dumdi" (덤디덤디)Soyeon
  • Soyeon
  • Pop Time
  • Pop Time
  • Soyeon
3:30
Total length:3:30

Credits and personnel

Credits are adapted from Cube Entertainment.[27]

  • (G)I-dle – vocals
  • Soyeon – producing, songwriting, rap arrangement, audio engineer
  • Pop Time – producing, audio engineer
  • Minnie – whistle[28]
  • Jeon Jae-hee – chorus
  • Wooseok of Pentagon - chorus
  • Kim Ho-hyun – guitar
  • Park Ji-yong – keyboard
  • Jeon Bu-yeon (Cube Studio) – record engineering, recording engineer
  • Gu Jong-pil (Cube Studio) – mixing engineer
  • Jeong Yoo-ra (Cube Studio) – assistant mixing engineer
  • Kwon Nam-woo (821 Sound mastering) – mastering engineer
  • Yuqi – Chinese translation, guide
  • Z KING – Chinese translation, guide

Promotion

(G)I-dle kicked off promotions by appearing on V Live's LieV on August 4.[28] Miyeon, Minnie and Yuqi appeared as guests on August 5 episode of TMI News's Best summer songs that must be listened in the summer and performed a preview of "Dumdi Dumdi".[29] The group appeared as guest on August 6 episode of SBS Power FM's Cultwo Show.[10] The group partnered up with Makestar to hold a global fan meeting. Fans participating in the video call event, began on August 4–13, was given a limited edition photo card when purchasing the album through Makestar.[30] On June 5, they appeared on SBS Power FM Lee Jun's Youngstreet.[31] On August 4, the group attended the broadcast recording for August 11 episode of Arirang's After School Club.[32]

The group promoted the song with a series of live performances on various music programs starting with Mnet's M! Countdown on August 6.[33] This was followed by performance on SBS's Inkigayo,[34] SBS MTV's The Show,[35] MBC Music's Show Champion,[36] and KBS's Music Bank.[37] (G)I-dle has also performed the song live, including during the group's attendance at 2020 Soribada Best K-Music Awards.[38]

Music video

An accompanying music video for "Dumdi Dumdi" was uploaded to (G)I-dle's official YouTube channel on August 3, 2020.[39][40] It was choreographed by Lee Jung Lee who had previously choreographed Itzy's "Wannabe", Twice's "More and More", Somi's "What You Waiting For" and Blackpink's "How You Like That".[41] The video featured Yong Yong the iguana.[42] The members took a style transformation with members in retro style outfits and stand out accessories to emphasize the coolness.[11][21]

The video begins with a statement, "When the sun strikes the heart of the desert, the wandering souls come across each other at an outdated motel where human vestiges are barely traceable... There is a special life story behind each soul, and together, they end up spending the most burningly compelling day of their lives."[43] In the background of an outdated desert with exotic elements such as iguanas and parrots, campers and horses,[44] showing members with different stories meeting at a sleepy motel to hold a summer party.[45] As the video progressing, the scenes overall change into colourful and vivid colours, giving a contrasting look to the intro part of the film.[46] It has a little reminiscent of the fashion and vibes usually seen at American summer music festivals like Coachella and Burning Man.[16] The music video also incorporates summer essentials such as a camping car, bonfire, swimming pool, colorful confetti and fancy outfits.[46] In the video, Miyeon, an actress on her vacation alone; Minnie the wanderer enjoying her freedom; the homebody Soojin; Soyeon riding a convertible, Yuqi the cowgirl crossing the dessert and a part-time waitress, Shuhua. The video cuts to Soyeon, stood in front of an old motel located in the middle of the desert, carrying a large bag of luggage and was surprised by the discovery of Shuhua in the cafeteria.[47] Towards the end, they end up becoming friends, having the time of their lives and leaving their troubles behind.[43]

A dance performance music video was released through the Mu:fully official YouTube channel.[48][49]

A retro-style lyric video was released on August 7, 2020. The video contains party sets and animals that appear in the music video of "Dumdi Dumdi".[50]

On August 11, the dance practice video for "Dumdi Dumdi" was released on both (G)I-dle's official YouTube and V Live channel.[51]

Reception

The music video surpassed 10 million views in 10 hours, breaking its own record which was 2 hours faster than "Oh My God". The music video garnered 17.6 million views on Youtube in 24 hours, surpassing their previous record with "Oh My God" which gained 17 million views. In addition, the music video ranks on YouTube real-time trending in 35 regions around the world, including 3rd in South Korea, 2nd in Paraguay, 3rd in Chile, and 5th in Brazil.[52] It later went on exceeding 18 million views in Sina Weibo in 18 hours, and ranked 25th in Weibo's real-time search query. The related hashtag on Weibo has received 130 million interactions.[53] On August 5, the music video hit 30 million views, becoming the group's fastest music video in 40 hours.[22]

Accolades
Music program award
Program Date Ref.
Show Champion (MBC Music) August 12, 2020 [36]
M Countdown (Mnet) August 13, 2020 [54]
Inkigayo (SBS) August 16, 2020 [55]

Charts

Weekly charts
Chart (2020) Peak
position
Hungary (Single Top 40)[56] 15
South Korea (Gaon)[23] 27
South Korea (K-pop Hot 100)
US World Digital Song Sales (Billboard)[57] 15

Release history
Region Date Format Distributor
Various August 3, 2020

See also

References
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  2. (여자)아이들, 8월 컴백…데뷔 첫 서머송 '덤디덤디' 발매 [(G)I-DLE comeback in August… Debut first summer song 'Dumdi Dumdi' released]. Sports Today. July 17, 2020.
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