Disney Channel (Indian TV channel)
Disney Channel is an Indian pay television channel operated by Star India, a wholly owned subsidiary of The Walt Disney Company India. The channel was launched on 17 December 2004.[2] Disney Channel is available as a pay-TV channel on most subscription TV providers. The channel is based in Mumbai, Maharashtra. It is the first kids' and teens' channel to cross 200+ GRPs for five years. Disney Channel used to air shows like Hannah Montana,That's so Raven and more in hindi dubbed but now Disney Channel has decided to air animated shows like doraemon
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History
Before the launch of the channel, a Disney-branded programming block used to air on Sony TV, known as "Disney Hour" and "Disney Mornings".
An HD version of Disney Channel India was planned to launch on 1 March 2020[3], however it has been postponed and no new launch date was given.[4]
Disney International HD
Disney Channel before 2011 used to air international live action series and movies but stopped them due to creating local adaptations of international series, such as Best of Luck Nikki. After 2015, Disney Channel completely stopped all forms of live action series and decided to bring back the international shows through an HD only channel.
On 5 October 2017 The Walt Disney Company India officially announced the launch of Disney International HD on 29 October 2017. The channel is the exclusive home to live action Disney Channel original content such as K.C. Undercover, Liv and Maddie, Hannah Montana as well as Disney Channel Original Movies such as Teen Beach, Descendants.[5]
Disney Junior
Playhouse Disney started airing in 2006, as a block on Disney Channel. On 4 July 2011, it was replaced by Disney Junior, which eventually became available as 24-hour channel.[6][7] The block on Disney Channel has now been discontinued.
Programming
At first, the programming of the channel consisted of Disney's original shows imported from the US, such as Lizzie McGuire, That's So Raven, The Suite Life of Zack & Cody, Hannah Montana, Wizards of Waverly Place, Sonny with a Chance, The Suite Life on Deck, Jonas LA and Phineas and Ferb.
In 2006, the channel launched its first locally produced series called Vicky Aur Vetaal. Since then, the network's programming consisted of even more local productions such as Agadam Bagdam Tigdam, Dhoom Machaao Dhoom, Break Time Masti Time, Kya Mast Hai Life, and Ishaan.
In 2010, an Indian version of Art Attack was produced and broadcast. Doraemon, a show that airs on sister channel Hungama TV, started to be aired on the channel in 2010. Many Doraemon movies have also been aired on the channel.
In 2011, Disney Channel encountered a major programming change, with new international live action series and movies not premiering on the channel. Doraemon slowly took up most of the channel's time slots (which continues to do so in current times), and Disney Channel would produce local adaptations of international live action series. The first local adaptation, Best of Luck Nikki premiered on 3 April 2011. The Disney Channel Original Movie, Phineas and Ferb Across the 2nd Dimension premiered on the channel on 25th September 2011.[8] 2012 saw the 2nd local adaptation, The Suite Life of Karan and Kabir to air on the channel[9] as well as the first Disney Channel India Original Movie, Luck Luck Ki Baat. Doraemon in Nobita and the Steel Troops: The New Age also aired on the channel during the summer period.[10] In June 2014, Disney Channel India launched their first local animated series, Arjun Prince of Bali.[11]
The channel rebranded in December 2014 with the new logo used internationally, with the exception of the logo colour being purple instead of blue, and had a strategy of showing family oriented shows in the weekend. The weekend strategy was called "Shanivaar, Ravivaar only for Parivaar".[12] The family shows started airing on 31 January 2015. In early 2016 the channel stopped producing local live action shows, and decided to focus on local animation instead.[13] In May 2018, it changed its logo colour to blue, as used internationally.
In Summer 2020, Disney Channel launched new shows such as Mira, Royal Detective, Bapu and Guddu, along with new episodes of shows like Chacha Choudhury, Doraemon, Selfie with Bajrangi and Miraculous Ladybug.[14]
Controversy
The Government of Bangladesh banned the Indian feeds of Disney Channel and Disney XD in February 2013 as the show Doraemon was being broadcast continuously throughout the day in Hindi.[15]
A lawmaker in Pakistan demanded a ban on the cartoon as a whole over fears that it might have a negative impact on children.[16] Similar concerns were raised in India by the Broadcasting Content Complaints Council (BCCC) of IBF.[17]
In Bhutan, the channel was removed due to most of its programming being aired in Hindi rather than in English. This was part of a uniformity plan.[18]
See also
- List of programmes broadcast by Hungama TV
- UTV Software Communications
References
- "Dhiraagu TV launches four Disney channels in the Maldives". Corporate Maldives. 29 December 2017. Archived from the original on 11 January 2018. Retrieved 11 January 2018.
- "Disney channels to be available in four languages". 14 December 2004. Retrieved 16 August 2017.
- "Star India to launch 4 new channels, rebrand Movies OK". Indian Television Dot Com. 4 January 2020. Retrieved 6 January 2020.
- "Star India postpones Disney HD launch". AnimationXpress. 11 April 2020. Retrieved 11 April 2020.
- "Disney to launch English GEC HD on 29 Oct". Indian Television Dot Com. 5 October 2017. Retrieved 29 October 2017.
- "Disney Channel to make entry into Tamil and Telugu via pre-school block". Indian Television Dot Com. 29 June 2011.
- "Walt Disney launches its 4th offering Disney Junior". www.afaqs.com. Retrieved 17 November 2017.
- "Disney Channel's "perry-fect" Gift To India This Festive Season - Brothers Phineas And Ferb Set To Thrill Fans With Disney Channel Original Movie 'across The 2nd Dimension'". Disney India. Retrieved 11 July 2020.
- "Disney embarks on its most aggressive summer in India yet - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 11 July 2020.
- "Disney aims to woo kids with 500 hours of fresh content this summer". afaqs!. Retrieved 11 July 2020.
- "Will this 'Arjun' hit the bullseye? - AnimationXpress". www.animationxpress.com. Retrieved 26 November 2019.
- "Disney Channel hopes to get the family in". www.afaqs.com. Retrieved 6 January 2018.
- "Focusing on local animation, Disney moves away from live-action shows". Television Post. 18 April 2016. Archived from the original on 29 July 2017. Retrieved 6 January 2018.
- Delhi, BestMediaInfo Bureau; April 17; 2020. "Disney India's kids' channels bring 100 hours of fresh content for a fun summer". www.bestmediaifo.com. Retrieved 2 June 2020.CS1 maint: numeric names: authors list (link)
- "Govt slaps ban on Hindi-dubbed Doraemon telecast". bdnews24.com. Retrieved 4 January 2018.
- "Pakistan lawmaker calls for Doraemon ban to be fully implemented". 30 December 2017. Retrieved 4 January 2018.
- "Broadcast regulator wakes up to Doraemon kid mind jammer". The Times of India. Retrieved 4 January 2018.
- "BICMA approves 56 channels for uniformity – KuenselOnline". www.kuenselonline.com. Retrieved 14 January 2018.