Discounts (song)

"Discounts" is a song by American rapper and singer Cupcakke. It was independently released as a single on June 26, 2020.[1] After a four-year long career in rap, the song scored Cupcakke her first number one on the US iTunes singles chart.[2][3] It became her first charting single, debuting at number 10 on the Billboard Digital Songs chart.

"Discounts"
Single by CupcakKe
ReleasedJune 26, 2020
GenreHip hop
Length2:56
LabelSelf-released
Songwriter(s)Elizabeth Harris
Producer(s)Fantom
CupcakKe singles chronology
"Lemon Pepper"
(2020)		 "Discounts"
(2020)
Music video
"Discounts" on YouTube

After the song reached number one on iTunes, Cupcakke claimed that she was contacted by five record labels.[4]

Background and composition

"Discounts" and its precursor "Lemon Pepper" were released not long after Cupcakke's hiatus of late 2019. She announced her retirement after being disappointed with "corrupting the youth" with her hypersexualized music. After two months, Cupcakke returned to social media writing "Jesus fasted for 40 days... and so did I."[5]

In the Fantom-produced song,[2] Cupcakke name-drops Azealia Banks and references Cardi B's bruised forehead after an altercation at NYFW 2018.[6]

Reception

Critics described the song as "fierce" [7] "fiery",[6] and "bold".[8] Jessica McKinney of Complex highlighted her "witty wordplay and rapid delivery".[8] BrooklynVegan wrote, "CupcakKe remains prolific [...] She goes hard on this one".[9]

Commercial performance

"Discounts" became CupcakKe's first charting single in her career. It charted on the UK Singles Downloads Chart at number 78 and the Scottish Singles Chart at number 70.[10][11]

Music video

On July 8, 2020, Cupcakke announced the video was "on the way".[12] The video, titled "Discounts" (The Movie), was officially released on July 28, 2020.[13]

Charts
Chart (2020) Peak
position
Scotland (Official Charts Company)[11] 70
UK Download (Official Charts Company)[10] 78
US Digital Song Sales (Billboard)[14] 10
US R&B/Hip-Hop Digital Song Sales (Billboard)[15] 6
US Rap Digital Song Sales (Billboard)[16] 5

References
  1. Yoo, Noah (June 26, 2020). "CupcakKe Shares New Song "Discounts"". Pitchfork. Retrieved June 27, 2020.
  2. Wass, Mike (June 28, 2020). "She Did It! CupcakKe's "Discounts" Goes #1 On iTunes". Idolator. Retrieved June 28, 2020.
  3. Cantor, Brian (June 28, 2020). "cupcakKe's 'Discounts' Soars To #1 On US iTunes Sales Chart". Headline Planet. Retrieved June 28, 2020.
  4. @Cupcakke_rapper on Twitter (confirmed account) (June 30, 2020). "5 labels reached out since the #1 😩". Retrieved July 9, 2020.
  5. Pappis, Konstantinos (June 26, 2020). "CupcakKe Releases New Song 'Discounts'". Our Culture Mag. Retrieved June 28, 2020.
  6. Gregory, Allie (June 26, 2020). "CupcakKe Drops Fiery New Track "Discounts"". Exclaim!. Retrieved June 27, 2020.
  7. Aubrey, Elizabeth (June 26, 2020). "Listen to rapper CupcakKe's fierce new track, 'Discounts'". NME. Retrieved June 27, 2020.
  8. McKinney, Jessica (June 26, 2020). "Best New Music This Week: Megan Thee Stallion, 6lack, City Girls, and More". Complex. Retrieved June 27, 2020.
  9. "CupcakKe - Discounts". BrooklynVegan. June 26, 2020. Retrieved June 27, 2020.
  10. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved July 3, 2020.
  11. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved July 3, 2020.
  12. "Discounts video on the way 😏🤑🔥". July 8, 2020. Retrieved July 9, 2020 – via @CupcakKe_rapper on Twitter (confirmed account).
  13. ""Discounts" The Movie .. out now‼️". July 28, 2020. Retrieved July 29, 2020 – via CupcakKe_rapper on Twitter (confirmed account).
  14. "CupcakKe Chart History (Digital Song Sales)". Billboard. Retrieved July 3, 2020.
  15. "CupcakKe Chart History (R&B/Hip-Hop Digital Song Sales)". Billboard. Retrieved July 3, 2020.
  16. "CupcakKe Chart History (Rap Digital Song Sales)". Billboard. Retrieved July 3, 2020.
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