Cathedral City Cheddar

Cathedral City is a brand of Cheddar cheese manufactured by Saputo Dairy UK in Cornwall, England. Cathedral City's brand and logo is based on Wells Cathedral in Somerset.

Cathedral City
TypeCheddar cheese
ManufacturerSaputo Dairy UK
AvailableAvailable
Current supplierSaputo Dairy UK
Websitecathedralcity.co.uk

History

Cathedral City is produced from a twenty five year old recipe at Davidstow in Cornwall, which has neither city status, nor a cathedral.[1] However, the brand's original owners, Mendip Foods, were based in the cathedral city of Wells in Somerset. Dairy Crest bought the brand from Mendip Foods Ltd in 1995.

Dairy Crest announced an integrated marketing campaign designed to drive growth for Cathedral City in October 2007, which it has called The Big Cheese Tease. As of 2009, Cathedral City Cheese is advertised with the slogan "Mature, yet mellow".[2] In August 2014, Cathedral City was cited in research published by the British Medical Journal, highlighting the fact that branded cheeses generally had higher salt content than supermarket own brands.[3]

Saputo bought Dairy Crest in July 2019.[4] As of 2020, the cheese is manufactured at Davidstow Creamery, and matured at a distribution centre at Nuneaton.

Reception

In the annual rankings of all businesses in the United Kingdom in December 2012, compiled by YouGov's BrandIndex, it was rated as tenth most popular brand in the United Kingdom; the most popular food or drink, ranked higher than Starbucks Coffee.[5]

References
  1. "Maturing nicely: How Cathedral City has become one of Britain's best-loved brands". Daily Mail. London. 12 July 2012. Retrieved 12 July 2012.
  2. "Dairy Crest in major marketing campaign for Cathedral City cheese". www.talkingretail.com. 3 October 2007. Retrieved 10 August 2019.
  3. The Guardian 8 August 2014
  4. "End of era for Dairy Crest name in Saputo takeover". www.fwi.co.uk. 16 May 2019. Retrieved 10 August 2019.
  5. "BBC iPlayer top of the brands as tax scandal hits Starbucks and Amazon". The Guardian. Retrieved 25 December 2012.
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