Black women in the music industry

Black American women in the music industry have made significant contributions over the years. Music has historically been a medium of expression for the African American community. The community's traditional music was carried to the United States via the slave trade and adapted while they worked on plantations, eventually developing into various genres such as the blues, rock, gospel music, jazz, bluegrass, and many other popular genres.

This legacy starts in the 1870s with the Fisk Jubilee Singers, who performed many different genres of black music including traditional spirituals, blues, classic jazz and rhythm and blues, also commonly referred to as R&B. The Fisk Jubilee Singers became popular throughout the world for singing traditional spirituals during their tours in both the United States and England.[1] Sexist attitudes during the early 20th century made it difficult for African-American women to have a strong presence in mainstream music. Despite this, women were still extremely influential in the genres of blues, jazz, and R&B.[2]

Early Music and the Harlem Renaissance

Jazz

The return of African American soldiers from World War I and the Great Migration both contributed to Harlem's rise as a hive of cultural and artistic activity. It was recognized as the Harlem Renaissance, which allowed for the flowering of music, poetry, and art in the Black community.[3] Jazz music is a musical genre through which many African American artists express their feelings of pain, joy, and freedom. It originated in New Orleans, making its way to Chicago through the diaspora of black southerners during the Great Migration.[4] By the end of the 1920s, Chicago had become the music metropolis for jazz.[5] Jazz was a genre strongly dominated by men. Although female artists held a strong presence, their achievements were less celebrated. African-American women were not only jazz singers, but also instrumentalists. The piano was one of the first instruments that women played in jazz music, and this ability granted women a great degree of acceptance in the industry. Mary Lou Williams,[6] a popular pianist, is sometimes referred to as one of America's best known and revered jazz women.[5] Williams gained her first spot light in her home town, Kansas City, where she developed into one of the most "sought after pianists in Kansas City".[5] Through her compositions, Williams is said to have influenced the evolution of the "big band"[7] sound. It was because of her innovative writing techniques that Williams gained the opportunity to compose for many well known jazz innovators such as Louis Armstrong,[6] and Duke Ellington.[6] Williams did not move into the New York Area until the early 1940s. It was during this time that a new style, "bebop", was emerging, and she easily transitioned into composing music for this sub-genre of jazz. She later went on to lead various women's music groups, and founded one of the first female-owned recording companies.

Due to unfair treatment of women, most could not make it in the industry as individual performers, but all women jazz bands and family-based jazz groups were popular. During World War II, many male jazz musicians were drafted to fight in the war, so all female bands had the opportunity to gain popularity. Some of these bands included Darlings of Rhythm and the International Sweethearts of Rhythm.[8]

In later years, African-American women were able to succeed as individual singers. Some of the most successful names include Ella Fitzgerald, Dinah Washington, Lena Horne, and Billie Holiday.[9] Ella Fitzgerald, known as “The First Lady of Song”, sold over 40 million records and won 13 Grammy Awards.[10]

Blues

The blues came to the North as newly freed African Americans began to migrate from the areas surrounding Mississippi toward the bustling cities for work.[5] Although no specific date is provided for the origin of the Blues, many believe that the roots of the blues generated from the songs of working Black slaves and life on the plantation.[5] The earliest instances of Blues performances were presented by songsters[5] that would travel throughout the South, but there had yet to be any record presence for Black artists. The 1920s blues, known as the classic blues, was a genre largely popularized by African-American women. Singers such as Ma Rainey, Bessie Smith, Alberta Hunter, and Ethel Waters were the most popular, each bringing something new and unique to the stage of American music.[2] Ma Rainey, referred to as the "Mother of the Blues", became popular in the early 1900s. Rainey was the first popular black female stage entertainer to incorporate authentic blues into her song selection. She is known for the “Jump Blues”[5] which incorporated a racy and theatrical style, whereas Bessie Smith, who was known as the "empress of the blues”[5] showcased the classic blues.

Unfortunately, as male-dominated country blues grew in popularity women fell out of the spotlight. During the blues revival, about 30 years later, Mamie Smith became the first black female vocalist to record a blues song.[11] While “Crazy Blues” is cited as the first blues recording, it also represents the emergence of black female singers into popular music culture. Both black and white consumers purchased the record, and record company executives recognized it as a lucrative marketing segment.[12]

R&B and its descendants

R&B

Soul and R&B have their roots in the civil rights movement of the 1960s. These genres focused on breaking down the barriers between black and white Americans. Most of the singers in this genre had Southern roots and sang in their churches. Artists in this genre include Sister Rosetta Tharpe and Bessie Smith, with the most well-known being Aretha Franklin. Aretha Franklin gained prominence in the 1960s.[13][14] Franklin signed her record deal at the age of eighteen after singing at her church in Detroit.[15] She was most successful working with artists whose background stemmed from gospel music. She chose to follow this path and reinvented herself landing five number one hits and a Grammy.[16] In 1967 and 1968, Franklin reached commercial success, recording more than a dozen million-selling singles.[17] Mahalia Jackson was another female artist known as the "Queen of Gospel" who had an impact on the civil rights movement with her songs.[18][19] Aretha Franklin actually covered one of her more popular songs, How I Got Over. It was a more upbeat version with James Cleveland and The Southern California Community Choir.[20] Both Aretha Franklin and Mahalia Jackson had major songs during the civil rights movement: Franklin's version of Otis Redding's "Respect" and Jackson's "I've Been 'Buked and I've Been Scorned", which she performed at the march on Washington after being asked by Dr. Martin Luther King Jr.[19][21] Despite their role in popularizing black music and culture, few black women are recognized in the emergence of rap and hip-hop culture in the 1970s-1980s.[22][23][24]

'Gangsta' rap

A version of hip hop emerged in the 1990s that transformed the upbeat music of earlier decades into a genre that glorified the violent lifestyle of America's inner cities, often romanticising poverty, drug use, drug dealing and gang violence.[25] This genre of music has been criticized for sexually objectifying not only women of color but all women. “Hip-hop scholars have argued that the sexual stereotypes of African American women found in music videos such as The Diva, Gold Digger, Freak, and Baby Mama-inform and reflect broader beliefs about black women’s sexuality”.[26] The language used in modern rap music has been criticized for being demeaning to women, in particular for the prevalence of slang terms such as “bitch,” “hoe,” "slut," or “thot”.[27]

Hip-Hop Feminism

“Hip-Hop Feminism” has its roots in attempts to reclaim the positive position of black women in the music industry. It is concerned with how the conservative backlash of the 1980s and 1990s deindustrialization, the slashing of the welfare state, and the attendant gutting of social programs and affirmative action along with the increasing racial wealth gap, have affected the lived worlds and world views of the hip-hop generation.[28]

Hip-hop feminism also aimed at reclaiming the sexualization of black women as pleasurable and consensual. An example of hip-hop feminism that rose to fame through YouTube is the “Boss Ass Bitch” Rap, written by P.T.A.F. The message of “Boss Ass Bitch” is dynamic in its demonstration of the girls’ commitment to ingenuity. The rappers Kandi, K'Duce, and Alizé claim that by rapping they are redeeming the title of “bitch” and their sexuality. “Jillian and Anya did not aim to uphold Minaj and P.T.A.F. as the standard bearers of girl/woman of colour feminism, but as examples of practiced feminism, among many others, that should be engaged with complexity because they produce forms of pleasure that are so often vilified.” [28]

Hip-hop feminism has had a political impact with regards to the rights of women, African Americans, and the LGBT community. Because of this, hip-hop feminism has been largely shaped by a sociopolitical agenda. This has created a second and third wave of black American feminist artists, both of whom share a different argument through their songs. However, there are theoretical and practical linkages between the generations and their music.[29]

Queen Latifah is one of hip hop's most notable MCs. Her music is known for her pro-black & pro-feminist themes.

One aspect of hip-hop feminism is its use of “the politics of respectability”, a term coined by Evelyn Brooks Higginbotham, which describes several strategies for progressive black female artists to more effectively promote a message of racial uplift and women's rights to a bigger audience. These methods largely regard notions of self-respect, honour, piety, and propriety. Respectability politics has been a useful way for improving conditions for African-Americans, by providing black female artists with a platform to talk about the de jure and de facto racist and misogynistic practices they experience.[30]

More recently there has been an emergence of queer feminists of color in hip-hop. One example of this is Me’Shell Ndegeocello, who made her debut in 1993. In her lyrics, Ndegeocello brings to the forefront the realities that the black community faces, such as abortion, low-income housing, and unfair US beauty standards. She begins by talking about her own black, queer experiences in her song, “Leviticus Faggot”, where she targets homophobia in her lyrics by directing the audience's attention to the misogynist and sexist violence that black men are subject to because of their sexual identity. You see this especially in the lyrics, “Cause the man kicked the faggot out the house at 16, Amen mother let it be, Before long he was crowned queen for all the world to see.” Ndegeocello's lyrics further explore her queer identity in desires in songs like “Mary Magdalene” and “Pocketbook”.[31]

Angie Stone’s song “My People” sought to express that African Americans can be and are successful in American society. Not only is Angie Stone highlighting the potentially political nature of soul music, she also defies the most common notion of soul female singers adhering to lyrics regarding men and past relationships. Hip Hop soul allowed women to create an aesthetic that represented and engaged politics of sexuality and gender in working-class black communities. By allowing women in hip-hop soul to offer narratives that highlighted their multidimensional nature, they offered other black women experiences to relate to.[32] Hip-hop soul initially limited the black female voice to that of relationships with men and what that impact has on them. The shift from male-dominated hip-hop to women-centered as well as women-told hip-hop soul highlights the shift in previous perceptions of women within hip-hop culture.

Rapper and actress Queen Latifah made history when she won a Grammy for her groundbreaking hit, “U.N.I.T.Y.,” in 1995. The song spoke out against domestic violence and the objectification of Black female sexuality. “U.N.I.T.Y.” began a conversation in the African American community over violence and assault against women. It also established that Black women rappers had a powerful voice in a field dominated by men.

Contemporary Music Industry

Today, female rappers are challenging male rappers' sexist lyrics, and using rap lyrics to define an independent Black female identity. Examples include Queen Latifah, Salt 'N' Pepa, MC Lyte and Eve, who criticize men who abuse and manipulate women. Even more women ( Beyoncé, Lauryn Hill, Rihanna, Alicia Keys, Kehlani, Mariah Carey, Janet Jackson and Zap Mama) use hip-hop as a platform to empower black women and other minorities around the world.[33] Black women have positioned themselves as an influential force in the music industry and an essential element within our nation's popular culture.

Queen Latifah is one of the biggest influences in the music industry, mainly because she came in at such a young age and has since transformed herself into a successful individual.[34] She released her album, All Hail the Queen at a young age. The album had feminist themes that attracted a wide audience. Queen Latifah wanted to be respected and did not agree with misogyny. “I had a problem with [misogyny]. I was never the kind of person that was going to take something lying down,” she said. “And maybe that’s my father’s influence on me. I just was raised to protect myself and stand up for myself and speak my mind and be true. And even if I had to stand alone, I was to do that.” [35] Queen Latifah promoted women's importance, demanding equal treatment of women, and the importance of women supporting each other.[36] She was the first female MC to ever go gold which paved the way for other women rappers. Black Reign was her most popular album and included her biggest single, U.N.I.T.Y, which won a Grammy for Best Solo Rap Performance.[37]

Another independent contemporary music artist is Rihanna. She has won six Grammy Awards, eight American Music Awards, and twenty-two Billboard Music Awards. She's the youngest solo artist to have 13 number one singles on the Billboard Hot 100 chart.[38] Rihanna created a foundation to help terminally ill children.[39][40][41] She has also supported charities and foundations to help build a breast cancer screening and treatment centre. Rihanna was named 2017 Harvard University Humanitarian of the year.[42]

Alicia Keys has been called a modern Renaissance woman. Alicia Keys is a feminist who believes in advocating for women's rights and regarding political, social, and economical rights. She has won 14 Grammy awards and has co-founded the Keep a Child Alive foundation.[43] She started the foundation to make treatment available to people in Africa and to focus on children by supporting clinics that provided this treatment.[44]

Kehlani who comes from the Bay was influenced by growing up in "the hood". She is openly bisexual and her music is about both male and female significant others. Kehlani has been opened about her life period, about her sexuality, relationships, her depression, being slut shamed, and her music.[45] Many women are ridiculed for telling and doing so much but Kehlani stands up and stands out. She speaks up in her music. One song in particular, Body Count by Jessie Reyez, talks about women getting their freedom back.[46] She is also multiracial.[47]

Beyoncé Knowles has won 20 Grammys, and is the only artist in history to have all of her first six studio albums reach the top of Billboard's album charts. Knowles most recent work, Lemonade, contends with the issues black women face while living in America. For example, the song “Freedom” "which talks about blackness in America, includes amazing visuals of various fierce black women who proudly rock picked-out afros and other dynamic hairstyles in scenes that reflect and reaffirm black beauty”.[48] The visual for “Freedom” contains powerful, moving images of black women who have lost black men in their lives, including Gwen Carr, Sybrina Fulton, and Lezley McSpadden, whom are the mothers of Eric Garner, Trayvon Martin, and Michael Brown, respectively.[48]

Sylvia Rhone, who is now CEO of Epic Records, has been a pioneer in the music business for decades.[49][50][51] She began her career in the music industry with Buddha Records in 1974, and went on to spend time at ABC Records, Ariola Records, Elektra, Atlantic Records, and finally Epic Records.[49][50][51] Rhone has gone on to discover and/or mentor several renowned current artist including DJ Khaled, 21 Savage, Camila Cabello, Travis Scott, Future, Meghan Trainor, French Montana, and many more.[49][50][51]

Influence of Music Videos

Studies have shown that Black women are underrepresented in hip-hop and rap music videos. When comparing the most popular music videos, various studies have concluded that men are more likely to be the main character and background characters than women. Conrad's analysis of 108 hip-hop music videos containing 549 characters found 53% of the people within the videos were male.[52] Furthermore, the women who were represented were mostly in supporting roles.[52] When black women are represented, it is often in a way that reinforces stereotypical gender roles.[53] Specifically, women are more likely to be shown in submissive positions to men.[54]

Black women are also heavily sexualized in hip-hop and rap music videos. They are referred to as video "thots","hoes" or "vixens".[55][56] They are often wearing revealing clothing, like lingerie or swimsuits.[57][58][59] Many scholars have argued that women are sexualized in these videos to enhance the hyper-masculinity of the featured male rappers.[58][57][59]

When Black females perform in music videos, they are typically seen in the Eurocentric form of beauty: lighter skinned and thin.[60] This specific image is what rap and R&B music videos are looking for, including those that portray black females as main or background characters.[61] In 2004, women at Spelman College protested a bone-marrow drive sponsored by Nelly over the visuals in his latest music video Tip Drill.[62] The video featured dozens of women dancing in thong bikinis dancing around a swimming pool and on men. The scene that has caused the most uproar is a visual of Nelly swiping a credit card through a woman's buttocks.[63] Even 15 years later, the producer of the video, Kareem johnson, defends the video and the credit card scene specifically stating “If the girls weren’t in the video, this wouldn’t be a conversation. They were willing participants. That’s the part that was missed. The model never requested the scene to be edited. If Nelly has to be held accountable, so does the model. Responsibility needs to be shared.”[64]

Both black and white women are subjected to the male gaze: an object of sexuality for the pleasure of both the viewer and the male character or artist. The female's sexuality is explicit through both their actions and style of dress; women are seen in revealing, tight clothing and most often performing sexual dance moves. Black women are seen as being more “open and free” with their sexuality, going along with the stereotype of hypersexuality of black females over white females, who are seen as being “civilized” and restrained with their bodies and sexuality.[65] There are men that tend to hyper-sexualize women in music videos and their excuse is that some women feel like it is empowering .[66] A study led by psychologist Susan Fiske of Princeton found when presented with images of a woman's sexualized body, some men's brains associated her with an object, rather than an agent of action.[66]

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