Bill Wackermann

William 'Bill' Wackermann (52–53[1]) is the founder of The Hive Social, a social Influencer and public relations agency. Prior to launching The Hive Social, Wackermann was the former Chief Executive Officer of Wilhelmina International Inc. (Wilhelmina Models) in New York City.[2][3][4]

Career

Wackermann taught at Bergen Catholic High School in Oradell, New Jersey,[4] then served in sales and marketing positions at BusinessWeek and Child magazine.

He then spent over 20 years at Condé Nast and was known as "something of a turnaround specialist" before being fired while on a morale-building Caribbean cruise for Condé Nast sales in November 2015.[5][6][7][8][9] He was the youngest Executive Vice President in the company's history, serving as Publishing Director of magazines including Details, Bon Appétit, Glamour and W.[10] During his tenure, he created Glamour Reel Moments,[11] a film series focused on women's empowerment with all female directors including Jennifer Aniston, Demi Moore, Jessica Biel and Rachel Weisz. He also expanded sales and revenue streams and was recognized on Crain's New York “40 under 40" list.[12] In 2002 he was named Magazine Publisher of the Year by The Delaney Report.[13][14]

In 2012 Wackermann wrote “Flip the Script: How to Turn the Tables and Win in Business and Life”, published by Simon & Schuster's Free Press imprint. Publishers Weekly called it "a sugar-coated pep talk".[15][16][17]

Wackermann became Chief Executive Officer of Wilhelmina Models in 2016.[18][3][19] He subsequently founded the company's creative agency, Wilhelmina Studio, and signed various artists to the company including Nicki Minaj, Kacy Hill, Leona Lewis, Shawn Mendes, Dustin Lance Black, Machine Gun Kelly, Niall Horan, Maren Morris and Hopper Penn.[20][21][22][23][24] Wackermann is featured in the book, Wilhelmina: Defining Beauty,[25] which celebrates the iconic individuals who have shaped the agency's legacy.[26]

In mid-2019 five employees left the women's division of Wilhelmina for Supreme, an Elite Model Management company.[27] Wilhelmina sued the five women's division employees over non-compete clauses, which was dismissed by the judge.[28][29] After the "court drama" Wackermann's "number two", VP Taylor Hendrich, and four other employees left the men's division and joined The Society Management, also part of Elite, though this was initially denied by Wackermann.[30]

Linked to these departures, in October 2019 Bill Wackermann's employment contract was not renewed for its two-year term. He resigned as CEO in January 2020.[31][32][33][34][32]

Personal life

Wackermann holds a B.A. in English from Villanova University in 1989[1][4] and has three children with his wife, Regina Toth Wackermann.[4]

In 2017, Wackermann and his partner, Mark Tevis, listed their $3 million Sag Harbor home in the Hamptons for sale. At the time Tevis was the publisher and Chief Revenue Officer of Daily Front Row.[35][36][37][38] They also listed their New York City Beekman Place apartment for sale in early 2018. The building was designed by Rosario Candela.[39]

References

  1. "Wilhelmina 8K filing: Hiring Wackermann" (PDF). wilhelmina.com. 26 January 2016. Retrieved 26 July 2020.
  2. Wilhelmina Taps Ex-Condé Nast Veteran Bill Wackermann as CEO, by Alexandra Steingrad; in Women's Wear Daily; published January 16, 2016; retrieved September 27, 2017
  3. The No-BS Approach of Wilhelmina’s Bill Wackermann, by Emily Ramshaw; in Coveteur; published December 9, 2016; retrieved September 27, 2017
  4. Elizabeth Solly (Spring 2005). "The Extraordinary Paper Trail of GLAMOUR's Publisher" (PDF). Villanova Magazine. Retrieved 26 July 2020.
  5. Sydney Ember (6 April 2014). "Traveler Magazine Learns Luxury Service at Hotels". nytimes.com. Retrieved 26 July 2020.
  6. Keith J. Kelly (20 November 2015). "Condé Nast fires publisher during morale-building Caribbean cruise". New York Post. Retrieved 26 July 2020.
  7. Eddit Roche (26 January 2016). "Wilhelmina Signs Bill Wackermann - Daily Front Row". Daily Front Row. Retrieved 26 July 2020.
  8. Fired Condé Nast publisher hired to lead modeling agency, by Keith J. Kelly, at the New York Post; published January 26, 2016; retrieved September 27, 2017
  9. Longtime Publishing Exec Bill Wackermann Is Out at Condé Nast; by Emma Bazilian; in Adweek; published November 20, 2015; retrieved September 27, 2017
  10. Noble, Barnes &. "Flip the Script: How to Turn the Tables and Win in Business and Lif". Barnes & Noble. Retrieved 2019-01-11.
  11. "Bill Wackermann on why he created Glamour Reel Moments, why it's..." Getty Images. Retrieved 2019-01-11.
  12. "40 Under 40 - William Wackermann". Crain's New York Business. Retrieved 2019-01-11.
  13. Wilhelmina Models Fetes 50th Anniversary at NYFW, by Andrew Nodell, in Women's Wear Daily; published September 12, 2017; retrieved September 27, 2017
  14. Wilhelmina’s CEO Is Betting on ‘Normal’ Models and Nicki Minaj, by Dena Silver; at Observer.com; published September 6, 2017; retrieved September 27, 2017
  15. Vivian Giang (20 July 2012). "Here's What To Do When You Hit A Professional Roadblock". Business Insider. Retrieved 26 July 2020.
  16. TARA-NICHOLLE NELSON (5 September 2012). "Embracing the 'So what?' philosophy". Inman. Retrieved 26 July 2020.
  17. "Nonfiction Book Review: Flip the Script: How to Turn the Tables and Win in Business and Life by Bill Wackermann. Free Press, $26 (240p) ISBN 978-1-4516-1839-6". PublishersWeekly.com. Retrieved 26 July 2020.
  18. Settembre, Jeanette. "Wilhelmina CEO Bill Wackermann shares his biggest money mistake — and why he won't spend a lot on food". MarketWatch. Retrieved 2019-01-11.
  19. Mags and Mods with Wilhelmina’s Bill Wackermann, by Eddie Roche; in Fashion Week Daily; published February 15, 2016; retrieved September 27, 2017
  20. Settembre, Jeanette. "To find models, agents no longer scour shopping malls — they check Instagram". MarketWatch. Retrieved 2019-01-11.
  21. Nicki Minaj Signs with a Major Modeling Agency: ‘My Music … Inspires My Fashion’, by Alexia Fernandez, at People; published March 28, 2017; retrieved September 27, 2017
  22. Nicki Minaj Signs to Modeling Agency, by Peter A. Berry, in XXL; published March 29, 2017; retrieved September 27, 2017
  23. Niall Horan Kicks Off His Modeling Career; retrieved November 22, 2017
  24. Maren Morris Talks Personal Style; retrieved November 22, 2017
  25. Hansen, Patti. "Wilhelmina: Defining Beauty - Rizzoli New York". www.rizzoliusa.com. Retrieved 2019-01-11.
  26. Bill Wackermann Gives the Scoop on Wilhelmina’s New Rizzoli Book; retrieved November 22, 2017
  27. "CEO Bill Wackermann, employees exit Wilhelmina modeling agency". Page Six. Retrieved 30 April 2020.
  28. "Judge dismisses Wilhelmina case against employees who quit". Page Six. Retrieved 30 April 2020.
  29. "Wilhelmina modeling agency sues five employees who quit". New York Post. Retrieved 30 April 2020.
  30. "More agents appear to be leaving Wilhelmina following court drama". Page Six. Retrieved 30 April 2020.
  31. "SCHEDULE 14A INFORMATION". sec.gov. Retrieved 30 April 2020.
  32. "Bill Wackermann finished at Wilhelmina Models by month's end". Page Six. Retrieved 30 April 2020.
  33. "Wilhelmina Models not renewing CEO Bill Wackermann's contract". Page Six. Retrieved 30 April 2020.
  34. "Controversial Wilhelmina CEO Bill Wackermann thanks Page Six for coverage". Page Six. Retrieved 30 April 2020.
  35. Sydney Sadick (17 July 2017). "The Boys of Summer Are Back!". Daily Front Row. Retrieved 26 July 2020.
  36. Anne Giordano (30 October 2017). "A Media Power Couple Just Listed Their $3M Hamptons Home - Cottages & Gardens". Cottages & Gardens. Retrieved 26 July 2020.
  37. Taylor Harris (2 April 2018). "Media Move: Dan Ragone Named President & Chief Revenue Officer of The Daily Front Row - Daily Front Row". Daily Front Row. Retrieved 26 July 2020.
  38. Kristen Heinzinger (10 September 2015). "Media Move: Mark Tevis Named Publisher of The Daily Front Row". Daily Front Row. Retrieved 26 July 2020.
  39. Jennifer Gould (31 January 2018). "This posh East Side pad is surprisingly affordable". New York Post. Retrieved 26 July 2020.
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