Zagnut
Zagnut is a candy bar produced and sold in the United States. It was launched in 1930 by the D. L. Clark Company, which sold it to Leaf later on and was acquired by Hershey Foods Corporation in 1996. Its main ingredients are peanut butter and toasted coconut.
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| Product type | Confectionery |
|---|---|
| Owner | The Hershey Company |
| Country | United States |
| Introduced | 1930 |
| Previous owners | |
| Website | Official Zagnut website |
History
The origin of the name "Zagnut" is uncertain; the "nut" part presumably comes from either the coconut coating or the peanut center, while the "zag" could be a reference to zigzag, a slang phrase popular when the bar was created in the 1930s.
In the 1960s, Zagnut made fun of its unlikely name with a TV commercial created by Stan Freberg starring Bill Idelson. In the spot, a candy-company exec (played by Frank Nelson) is horrified to discover a computer has given the name "Zagnut" to its newest product, and says, "That is without a doubt the lousiest name for a candy bar I've ever heard!" In the end, he is forced to keep the name since millions of Zagnut wrappers have already been printed. Freberg himself gives the tagline: "A Zagnut by any other name...would be a good thing."
