Zaggora

Zaggora is a British-based company specialising in women's activewear[1] and health foods.[2][3][4] The brand is particularly known for their Hotpants[5] and Hotwear clothing line,[6][7] which are claimed to help users lose weight and burn calories.[8] According to London’s Evening Standard, in 2013 the company was valued at over £100m.[9][10][11]

Zaggora
IndustryRetail
Founded2011 (2011)
HeadquartersLondon, United Kingdom
Key people
Dessi Bell (Founder), Malcolm Bell (entrepreneur)(Founder)
ProductsClothing
Sportswear
Sports equipment
WebsiteZaggora.com

History

The idea behind Zaggora originated from Dessi Bell’s wedding preparations, when she designed a method to lose weight in a short time span.[12] She proceeded to develop several prototypes of sports pants,[13] and in 2011 she and her husband, Malcolm Bell (entrepreneur), founded Zaggora with a £25,000 investment from private savings.[14]

Zaggora’s HotPants became initially popular through social media, particularly through bloggers and Facebook.[15][16] The company generated revenues that reached £10m in their first year of trading,[17] and has since sold products worldwide to over 119 countries.[18]

Zaggora has formed partnerships with major retailers including Equinox Fitness, Boots UK, Dick’s Sporting Goods, Selfridges, and others.[19][20] The company has launched a series of health foods including protein smoothies, superfood shots, and detox teas.[21]

In 2014 Zaggora were investigated by the Advertising Standards Authority (ASA) in regard to irregularities with claimed price reductions and misleading advertising. The allegations were upheld, and Zaggora was instructed not to continue to run the advertisements and to ensure that future claims were not misleading.[22][23]

gollark: (Glory to Eric!)
gollark: No monotheistic religions actually manage to answer why their god exists and not all the other ones.
gollark: See, in the UK, we have decent freedom to complain about religions being stupid unfalsifiable unevidenced nonsense.
gollark: Which deus?
gollark: meh.

References
  1. "ZaggoraHotPants Founder Malcolm Bell Says He Owes Success To His Wife". Huffington Post.
  2. "Dessi Bell: I 'Googled up' my hotpants business Zaggora". The Telegraph.
  3. "Do weight-loss hot pants and anti-bounce bras really work?". The Times.
  4. "18 Months in a Startup: Zaggora.com". Harvard Case Study.
  5. "Do weight loss Zaggora 'hotpants' actually work to reduce fat?". The Telegraph.
  6. "In hot demand: The pants that help you lose weight". The Evening Standard.
  7. "ZaggoraPants". ABC News.
  8. "Review: ZaggoraPants". Financial Times.
  9. "'Sweat and tweets made our sports clothing into £100m hot property'". The Evening Standard.
  10. "Cost-effective tweets and posts make millions". Raconetur.
  11. "Tried and tested: ZaggoraHotpants". Yahoo Style.
  12. "In hot demand: The pants that help you lose weight". The Evening Standard.
  13. "In hot demand: The pants that help you lose weight". The Evening Standard.
  14. "Zaggora HotPants Founder Malcolm Bell Says He Owes Success To His Wife". Huffington Post.
  15. "A start-up that is fit for purpose". The Financial Times.
  16. "My Zaggora's Hot Pants Capris 2.0 Review". Sparkle Me Pink.
  17. "'Sweat and tweets made our sports clothing into £100m hot property'". The Evening Standard.
  18. "Dessi Bell: I 'Googled up' my hotpants business Zaggora". The Telegraph.
  19. "Do weight loss Zaggora 'hotpants' actually work to reduce fat?". The Telegraph.
  20. "A start-up that is fit for purpose". Financial Times.
  21. "In hot demand: The pants that help you lose weight". The Evening Standard.
  22. Mortimer, Natalie (29 October 2014). "Sportswear retailer Zaggora in hot water over false weight loss hotpants claim". The Drum. Retrieved 24 April 2020.
  23. "Zaggora Ltd - ASA | CAP". ASA. Retrieved 27 July 2017.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.