Worth It (Danielle Bradbery song)

"Worth It" is a song recorded by the American country music singer Danielle Bradbery for her second studio album, I Don't Believe We've Met (2017). Bradbery co-wrote the song with Jeff Pardo and Molly Reed; it was produced by Josh Kerr. "Worth It" was first released digitally as the album's fourth and final promotional single on November 10, 2017, and was promoted to American country radio through BMLG Records on March 5, 2018, as the second official single.

"Worth It"
Single by Danielle Bradbery
from the album I Don't Believe We've Met
ReleasedMarch 5, 2018 (2018-03-05)
Recorded2017
GenreCountry blues
Length3:31 (remix single)
LabelBMLG
Songwriter(s)
Producer(s)Josh Kerr
Danielle Bradbery singles chronology
"Sway"
(2017)		 "Worth It"
(2018)		 "Goodbye Summer"
(2018)

Content and themes

"Worth It" is a bluesy, piano-driven ballad in which Bradbery asserts her self-value.[1][2] The song's lyrics express both vulnerability and indignation towards the way Bradbery has been treated by former lovers,[2][3] while she claims on the chorus that she is not afraid to walk away from a relationship if she is not given the respect she deserves.[4] Bradbery employs a melisma technique in her vocal delivery as well as "bending" notes to give the song a more soulful sound.[3]

According to Stephen L. Betts of Rolling Stone, the song captures the "zeitgeist of empowerment and self-worth" present at the time of the song's release, with its lyrical content being characterized as feminist.[5] Bradbery reported that the song was written in response to her concerns about her career and, while applicable to a relationship, is ultimately about "standing up for yourself in any situation".[6]

Release and promotion

"Worth It" was released to digital retailers as the album's fourth and final promotional single on November 10, 2017.[7] The song was announced as the second official single through the Billboard Country Update newsletter on February 20, 2018, and was made available to country radio stations on February 26.[8][9] It officially impacted the format on March 5, 2018.[9] A remixed version of the song was released digitally on March 9, 2018.[10]

On December 1, 2017, Bradbery performed the song live on Megyn Kelly Today.[11] Her performance was praised for highlighting both her "powerhouse vocals" and the "emotional heft" of the song's message.[11] Bradbery appeared as a musical guest on the December 5, 2017, episode of the thirteenth season of The Voice and performed "Worth It".[12] Sterling Whitaker of Taste of Country wrote that her performance "demonstrated all over again why she dominated [her season]".[12]

Critical reception

Jewly Hight of NPR wrote that Bradbery's melismatic delivery "brings a bit more authority to her indignation" on the track.[3] Praising the lyrical content, Stephen L. Betts of Rolling Stone wrote that Bradbery "could be poised for a major breakthrough" at country radio with "Worth It".[5]

Chart performance

"Worth It" sold 6,000 copies in its first week of release and entered the Country Digital Songs chart at number 23.[13] The song debuted at number 49 on the Hot Country Songs chart dated December 2, 2017,[14] becoming her first song to appear on the chart (outside of releases from The Voice) that was not actively being promoted as a single at the time.[15] After the song first became available to radio stations, "Worth It" debuted at number 55 on the Country Airplay chart dated March 3, 2018.[16] It later reached a peak position of 46.[17] The song had sold 15,000 copies in the United States as by December 2017.[18]

Music video

An "instant grat" video was premiered on Bradbery's Vevo channel on November 10, 2017, following the song's digital release.[19] It was directed by Keith J. Leman. Bradbery is lit in shades of blue, red and purple throughout the video to convey her bruised spirit.[5]

The official music video for the song was directed by Shaun Silva and was premiered May 18, 2018. The video was inspired by Jenny Lind's performance of "Never Enough", as seen in the film The Greatest Showman. It was filmed at the CMA Theater at the Country Music Hall of Fame in Nashville.[20]

Track listing
Digital download – promotional single[7]
  1. "Worth It" – 3:27
Digital download – remix single[10]
  1. "Worth It" (Remix) – 3:31

Charts
Chart (2017–18) Peak
position
US Country Airplay (Billboard)[17] 46
US Hot Country Songs (Billboard)[15] 49

Release history
Country Date Format Label Ref.
Worldwide November 10, 2017 Digital download – promotional single Big Machine [7]
United States March 5, 2018 Country radio BMLG [9]
Worldwide March 9, 2018 Digital download – remix single [10]
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gollark: Rust sure does need 200 HTTP clients.
gollark: I have no idea how to actually do the search, since Rust lacks all the accursed ML stuff in Python.
gollark: OH NO. I have a PROBLEM in MINOTEAUR VERSION 8.
gollark: Storage is cheap, right?

References
  1. Hostelle, Laura (November 30, 2017). "Album Review: Danielle Bradbery's 'I Don't Believe We've Met'". Sounds Like Nashville. Retrieved March 10, 2018.
  2. Papadatos, Markos (November 24, 2017). "Review: Danielle Bradbery wows on new album 'I Don't Believe We've Met'". Digital Journal. Retrieved March 10, 2018.
  3. Hight, Jewly (November 23, 2017). "Review: Danielle Bradbery, 'I Don't Believe We've Met'". NPR. Retrieved March 10, 2018.
  4. Houghton, Cillea (December 1, 2017). "Album Spotlight: Danielle Bradbery, 'I Don't Believe We've Met'". Taste of Country. Retrieved March 10, 2018.
  5. Betts, Stephen L. (November 10, 2017). "Watch Danielle Bradbery's Intense New 'Worth It' Video". Rolling Stone. Retrieved March 10, 2018.
  6. Yahr, Emily (December 10, 2017). "Danielle Bradbery finds her own voice". Toronto Star. Retrieved March 10, 2018.
  7. "Worth It - Danielle Bradbery | Release Info". AllMusic. Retrieved March 10, 2018.
  8. "Billboard Country Update" (PDF). Billboard. February 20, 2018. p. 7. Retrieved March 10, 2018.
  9. "Danielle Bradbery – Worth It". Daily Play MPE. Retrieved March 10, 2018.
  10. Select international releases of remix single:
  11. McKenna, Brittney (December 1, 2017). "See Danielle Bradbery's Slow-Burning 'Worth It' on 'Today'". Rolling Stone. Retrieved March 10, 2018.
  12. Whitaker, Sterling (December 6, 2017). "Danielle Bradbery Returns to 'The Voice' to Perform 'Worth It'". Taste of Country. Retrieved March 10, 2018.
  13. Bjorke, Matt (November 22, 2017). "Top 30 Digital Country Singles Chart: November 21, 2017". Roughstock. Retrieved March 10, 2018.
  14. "Hot Country Songs: The Week Of December 2, 2017". Billboard. Retrieved March 10, 2018.
  15. "Danielle Bradbery Chart History (Hot Country Songs)". Billboard. Retrieved March 10, 2018.
  16. "Country Airplay: The Week Of March 3, 2018". Billboard. Retrieved March 10, 2018.
  17. "Danielle Bradbery Chart History (Country Airplay)". Billboard. Retrieved April 17, 2018.
  18. Bjorke, Matt (December 19, 2017). "Top 30 Digital Country Singles Chart: December 19, 2017". Roughstock. Retrieved March 10, 2018.
  19. "Worth It (Instant Grat Video) - Danielle Bradbery". Vevo. Retrieved March 10, 2018.
  20. "Danielle Bradbery Debuts Greatest Showman and The Voice-Inspired Music Video for 'Worth It'". People.com. Retrieved May 17, 2018.


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