Wood Wood

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. It has stores in Berlin, Aarhus and Copenhagen, and an online store. Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.

For the town, see Wood Wood, Victoria.

As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in the 1990s. They mix high-end fashion, sports and streetwear with youth and urban culture, art and music. A Wood Wood yellow T-shirt was worn by Sigrid in the video for "Strangers" giving the brand international exposure. It is described as Contemporary Streetwear. Wood Wood has a strong sports component. It started as a small shop selling T-shirts and evolved into well-established fashion brand showing new collections in Florence and London.[1]

It is based in Nørrebro in Copenhagen, Denmark. Wood Wood has made more than 50 collaborations with global brands such as Nike, Inc., Lego, J. Barbour and Sons, Eastpak and Adidas, hand with niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.[2][3][4][5][6][7][8][9][10][11][12][13]

In 2019, it was announced that Wood Wood would be opening a store in Soho, London.[14] Currently, the brand operates four stores in Denmark and two in Berlin and Germany.[15]

References
  1. "Wood Wood Founder Talks adidas & 15th Anniversary". Hypebeast. 2017-08-15. Retrieved 2018-01-29.
  2. Copenhagen Fashion Week
  3. "Copenhagen Fashion Week". Copenhagen Fashion Week. 2014-08-13. Retrieved 2014-08-22.
  4. "WOOD WOOD and Karl-Oskar Olsen Celebrate a Decade of Breaking Boundaries". Hypebeast. 2012-04-20. Retrieved 2014-08-22.
  5. "Wood Wood - hipshops in Copenhagen". Hipshops.com. Retrieved 2014-08-22.
  6. "Webbteve: Wood Woods Karl Oskar Olsen i fjärde avsnittet av Wadood | Rodeo: Just nu". Rodeo. Retrieved 2014-08-22.
  7. "Wood Wood". Copenhagen Fashion Week. Retrieved 2014-08-22.
  8. "Wood Wood | Unlike City Guides". Unlike.net. Retrieved 2014-08-22.
  9. Woolf, Jake (2014-08-06). "8 Best Brands From Scandinavia You Need To Know Right Now" (in Danish). Gq.com. Retrieved 2014-08-22.
  10. "Wood Wood Clothing Brand evolves as one of the A-List High Fashions of Denmark". The Danish Pioneer. Retrieved 2014-08-22.
  11. Brian Farmer. "Wood Wood Fall/Winter 2014 "Heroes" Lookbook • Highsnobiety". Highsnobiety.com. Retrieved 2014-08-22.
  12. "Wood Wood A/W 2014/2015 - Heldenhafte Inszenierung - Fashion Shows" (in German). FashionDaily.TV. Retrieved 2014-08-22.
  13. "wood wood | Søgeresultater | The Meat – onlinemagasin om mode og musik". Themeat.dk. 2012-11-25. Retrieved 2014-08-22.
  14. Wright, Georgia (2019-11-25). "Wood Wood opens first ever UK store in Soho". Retail Gazette. Retrieved 2020-01-30.
  15. Moran, Graeme (2019-05-16). "Danish brand Wood Wood to open London store". Drapers. Retrieved 2020-01-30.
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