Wings (Indonesian company)

Wings or Wings Surya is an Indonesian consumer goods company based in Surabaya. The company was founded in 1948 under the name Fa Wings. In 1991 it was renamed the Solar Wings. Wings produces products including toilet soap, powder and detergent bars, floorcleaners, fabric softeners, and sanitary napkins for markets throughout Indonesia and beyond. In 1981, while the third factory PT. Cipta Segar Harum (later renamed PT. Lionindo Jaya since 1990 and re-renamed PT Lion Wings since 2004) was built in Jakarta together with Lion Corporation Japan to produce brands such as Emeron, Page One, Ciptadent and Mama. Their products include shampoo, shower gel, skin care products, toothpaste, and liquid dishwashing.

PT Wings Surya
Privately held company
IndustryConsumer goods
FoundedSeptember 21, 1948 (1948-09-21)
Founder
  • Oen Jong Khing
  • Tan Siek Miauw
Headquarters
Surabaya
,
Indonesia
Area served
Worldwide
ProductsConsumer goods
BrandsMie Sedaap
OwnerKatuari Family and Susanto Family
WebsiteWings Indonesia

History

In 1948, when Johannes Ferdinand Katuari (Oen Jong Khing) and Harjo Sutanto (Tan Siek Miauw), co-founders of Wings began a business using limited resources in their backyard to create a simple laundry soap. Katuari and Sutanto operated out of a small and sparse workshop in their home in Surabaya, East Java. Driven by the need to survive the post-war years, the two founders resolutely peddled their products from door to door, stall to stall, village to village. Their determination paid off; the laundry soap was well received by the community. The success spurred Katuari and Sutanto to expand their business, and more importantly, to develop more effective detergent formulations.[1]

The two entrepreneurs later started producing cream detergent, which quickly became a basic necessity for the East Java people. Cream detergent is an innovative product that is not found anywhere else. It has the cleaning power of detergent, but is much cheaper than conventional detergent (powder detergent) due to low energy cost and low investment cost of machinery. The product was an instant hit as it introduced a very practical and economical way of doing laundry for the average Indonesian family. Within a couple of years, it became widely popular through extensive promotions throughout Java and soon after, the whole of Indonesia.[1]

Katuari and Sutanto had named their business venture Wings, drawing inspiration and personification from Mother Nature. The founders worked like a “pair of wings” and shared the same values and aspirations. The name reflects their vision which spells “the sky’s the limit” when it comes to developing a business based on an acute awareness of consumer needs, diligence and integrity.[1]

In 1981, Wings expanded their business while the third factory PT. Cipta Segar Harum (later renamed PT. Lionindo Jaya since 1990 and re-renamed PT Lion Wings since 2004) was built in Jakarta together with Lion Corporation Japan to produce brands such as Emeron, Page One, Ciptadent and Mama. Their products include shampoo, shower gel, skin care products, toothpaste, and liquid dishwashing.[1]

In 1991 it was renamed the Solar Wings. Wings produces products including toilet soap, powder and detergent bars, floorcleaners, fabric softeners, and sanitary napkins for markets throughout Indonesia and beyond.[1]

Products

Wings Soap
  • Powder Detergent
    • Boom
    • Daia
    • So Klin
  • Pewangi So Klin
    • Pewangi Reguler
    • Pewangi Sekali Bilas
  • Softener So Klin
    • Softener Reguler[2]
    • Softener Sekali Bilas[3]
  • Liquid Detergent
    • So Klin Liquid
  • Cream Detergent
    • Ekonomi
    • Wings
    • Dangdut
    • Boom
  • So Klin Fresly
  • So Klin Rapika[4]

Wings Household
  • So Klin Lantai
  • Wings Porcelain (WPC)
  • Super Sol

Lion Wings
  • Ciptadent Toothpaste and Toothbrush
  • Systema Toothpaste, Mouthwash and Toothbrush
  • Botanical
  • Lavenda
  • Emeron Nutritive Shampoo
  • Emeron Hand and Body Lotion
  • Emeron Lovely
  • Sidia Hand and Body Lotion
  • Kodomo
  • Zinc Anti Dandruff Shampoo
  • Zinc Hair Stylish Gel
  • Zact toothpaste
  • Mama Dishwashing Liquid
  • Serasoft Shampoo and Conditioner
  • Posh Perfumed Body Spray
  • Posh Deodorant Roll-On
  • Poise Luminous White Day Cream and Facial Foam

Wings Care
  • GIV barsoap and liquid soap
  • Fres and Natural barsoap and liquid soap
  • Fres and Natural fragrance (Lion Wings)
  • NUVO Health barsoap, liquid soap and hand-sanitizer[5]
  • Hers Protex
  • Baby Happy

Wings Food
  • Ale-Ale[6]
  • Enerjos
  • Floridina[7]
  • Milk Jus
  • Jas Jus
  • Kecap Sedaap
  • Mie Sedaap[8]
  • Mie Sedaap Cup[9]
  • Mie Sukses's[10]
  • Power F[11]
  • Segar Dingin
  • Teh Javana[12]
  • Tea Jus
  • Teh Rio[13]
  • Top Coffee
  • Top White Coffee
  • Isoplus[14]
  • Golda Coffee

Calbee Wings
  • Potabee
  • Krisbee

Glico Wings
  • Waku Waku
  • J-Cone
  • Frost Bite
  • Haku
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References
  1. "History of Wings Indonesia". www.wingscorp.com. Archived from the original on January 7, 2019. Retrieved February 18, 2019.
  2. "So Klin Softener Regular". www.wingscorp.com. Archived from the original on March 21, 2018. Retrieved February 18, 2019.
  3. "Softener Sekali Bilas". www.wingscorp.com. Archived from the original on May 20, 2018. Retrieved February 18, 2019.
  4. Wings Indonesia. "So Klin Rapika". www.wingscorp.com. Archived from the original on May 20, 2018. Retrieved February 18, 2019.
  5. Wings Indonesia. "NUVO". www.wingscorp.com. Archived from the original on May 20, 2018. Retrieved February 18, 2019.
  6. Wings Indonesia. "Ale-Ale". www.wingscorp.com. Archived from the original on May 20, 2018. Retrieved February 18, 2019.
  7. Wings Indonesia. "Floridina". www.wingscorp.com. Archived from the original on May 20, 2018. Retrieved February 18, 2019.
  8. "Mie Sedaap". www.wingscorp.com. Archived from the original on July 5, 2018. Retrieved February 18, 2019.
  9. "Mie Sedaap Cup". www.wingscorp.com. Archived from the original on June 24, 2018. Retrieved February 18, 2019.
  10. "Setelah Mie Sedaap, Apa Alasan Wings Food Meluncurkan Mie Suksess?". MIX Marcomm (in Indonesian). July 7, 2015. Archived from the original on February 1, 2019. Retrieved February 18, 2019.
  11. Wings Indonesia. "Power F". www.wingscorp.com. Archived from the original on May 20, 2018. Retrieved February 18, 2019.
  12. Wings Indonesia. "Teh Javana". www.wingscorp.com. Archived from the original on May 20, 2018. Retrieved February 18, 2019.
  13. Wings Indonesia. "Teh Rio". www.wingscorp.com. Archived from the original on May 20, 2018. Retrieved February 18, 2019.
  14. Wings Indonesia. "Isoplus". www.wingscorp.com (in Indonesian). Archived from the original on May 20, 2018. Retrieved February 18, 2019.
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