Whittaker's

J.H. Whittaker & Sons, Ltd (Whittaker's) is a confectionery manufacturer specialising in palm oil-free[1] chocolate and based in Porirua, New Zealand. Whittaker's is the largest chocolate brand in New Zealand,[2] Approximately 30% of their production is now exported.[3] The company controls its entire manufacturing process in its facility in Porirua, calling itself a "bean-to-bar" manufacturer.[2] James Henry Whittaker started the business in Christchurch in 1896 [2] and it was later moved to Wellington.

"K Bar" redirects here. For the knife, see Ka-Bar.

Whittaker's
Private limited liability company
IndustryChocolatier
FoundedChristchurch, 1896
FounderJ.H. Whittaker
Headquarters
Porirua, New Zealand
OwnerWhittaker family
Websitewww.whittakers.co.nz 

History

James Henry Whittaker worked in the British confectionery industry at the age of 14 and moved to Christchurch, New Zealand, in 1890. Six years later he started manufacturing chocolate confectionery, selling it directly to customers using horse and van.[4] In 1913, he established a partnership with his two sons, Ronald and James, based in Wellington. The business became a limited liability company in 1937, with third-generation Whittakers still the sole shareholders in the company. In 1992 the company formed J.H. Whittaker New Zealand Ltd.[4]

The company supports motor and equestrian sports nationally in New Zealand.

The company's marketing phrases include "A passion for chocolate since 1896" and "Good honest chocolate"and also "from bean to bar". In 2011 it was listed as New Zealand's third most trusted brand by Bradley Colman survey.[5] They improved their standing to 1st in the 2012 edition.

In May 2014 celebrity chef Nigella Lawson filmed an advert for Whittaker's in the 1930s Wellington railway station.[6][7]

In June 2014, Whittaker's expanded its market to Malaysia.[8]

In 2019 Whittaker's admitted that while some bars have ethically sources cocoa beans, the sugar is primarily sourced from Thailand[9]. Thailand is known to have child labour in the sugar cane industry[10].

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See also

References
  1. Dr Siouxsie Wiles. "Greta's mates: The responsible generation".
  2. Adams, Christopher (6 November 2010). "Tough task wooing the tastebuds". The New Zealand Herald. Retrieved 7 November 2010.
  3. "The bitter aftertaste to Cadbury's closing". Otago Daily Times Online News. 23 February 2017. Retrieved 3 March 2017.
  4. "History". J.H. Whittaker & Sons, Ltd.
  5. Hannan, Hayley (25 July 2011). "Cadbury falls from grace in most-trusted survey". The New Zealand Herald. Retrieved 25 October 2011.
  6. "Lawson filming at Wellington station". Stuff/Fairfax. 6 May 2014.
  7. "Nigella Lawson causes a stir in Wellington". New Zealand Herald. 6 May 2014.
  8. "Whittaker's Chocolate expands into Malaysia". Whittakers. Scoop. 19 June 2014. Retrieved 19 June 2014.
  9. Stuff NZ. 7 June 2019 https://www.stuff.co.nz/business/113269404/whittakers-and-mondelez-can-not-confirm-their-chocolate-is-free-of-child-labour. Retrieved 13 April 2020. Missing or empty |title= (help)
  10. US Department of Labour https://www.dol.gov/agencies/ilab/resources/reports/child-labor/thailand. Missing or empty |title= (help)
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