Whitney Peak Hotel

Whitney Peak Hotel (formerly Fitzgeralds Reno and CommRow) is a hotel and former casino located in Downtown Reno, Nevada. It is owned and operated by DRW Holdings LLC.

Whitney Peak Hotel
Whitney Peak Hotel
Former names	Fitzgeralds Reno (1976–2008) CommRow (2011–2013)
General information
Address	255 North Virginia Street
Town or city	Reno, Nevada
Country	United States
Groundbreaking	1974
Construction started	1974
Completed	1976
Opened	May 17, 1976 (1976-05-17)
Renovated	2011, 2013
Cost	$1.5 million
Renovation cost	$1.5 million
Owner	DRW Holdings LLC
Height	50 ft (15 m)
Technical details
Floor count	16
Floor area	420 m^2 (4,500 sq ft)
Lifts/elevators	4
Design and construction
Architecture firm	Worth Group
Other information
Number of rooms	347
Number of suites	347
Number of restaurants	1
Website
whitneypeakhotel.com

History

Fitzgeralds Reno (1976–2008)

Lincoln Fitzgerald, owner of the Nevada Club casino, began construction on a new 16-story, 347-room hotel and casino in 1974.[1] Fitzgeralds Reno opened on May 17, 1976, at a total cost of $16 million.[1]

After Fitzgerald's death in 1981, his widow, Meta, sold the property in 1986 to the Lincoln Management Company for $26.25 million.[1]

Fitzgerald's Reno was the last of 4 properties owned by Fitzgeralds Gaming to be sold after the company filed for Chapter 11 bankruptcy protection in 2000. Prior to this, sister properties were located in Las Vegas, Tunica, Mississippi and Black Hawk, Colorado.

In 2005, Monarch Casino & Resort, Inc., owner of Atlantis Reno, attempted to acquire Fitzgeralds Reno. In April 2007, L3 Development, a development firm based out of Chicago, Illinois, announced its intention to purchase the property and convert it into a boutique hotel.[2]

On November 1, 2007, ownership of Fitzgeralds Reno officially transferred to a joint partnership between L3 Development and RAC II LLC, marking the first time in decades that the property was under private ownership.

The Rainbow Bridge

The frequent nature of rail traffic along the First Transcontinental Railroad would often make access to the Fitzgeralds from the north inconvenient. As a result, sometime in the 1990s, Fitzgeralds undertook the construction of a footbridge across the tracks to the north, accessible from a structure modeled as a castle tower erected at the southwest corner of Virginia Street and Third Street (directly across the street from the entrance to the Eldorado). Guests would enter the base of the tower, ascend a set of escalators (they only went up; those wishing to exit the property via the bridge would have to wait for an elevator), and upon crossing the bridge, end up in the Lucky Forest. Due to the construction of the ReTRAC train trench, the bridge was determined to be in conflict with necessary structural elements of both the trench itself, as well as the resulting Virginia Street overpass. This, along with the trench rendering the bridge both redundant and unnecessary, ultimately led to its demolition in 2007.[3][4]

CommRow (2011–2013)

On October 1, 2008, Fitzgeralds Reno announced its imminent closure in November 2008. 470 employees were laid off and the new ownership evaluated options for the property. The lower floors re-opened as CommRow on October 1, 2011 with the world's tallest climbing wall constructed on the exterior, CommRow was designated to have a hotel component but this never materialized and the business model as a whole, struggled and closed down on January 1, 2013.

Whitney Peak Hotel (2014–present)

Whitney Peak Hotel was announced as CommRow's replacement and the Chicago-based ownership decided it was going to gut the aging structure and rebuild from scratch, the multi million renovation has culminated to a grand opening set for Memorial Day weekend 2014. The completely renovated property will show no trace of the prior CommRow or Fitzgeralds Reno. The 164' exterior climbing wall and indoor climbing boulders are the only remnants from the past business model. On the 1st floor, Chicago's 555 International design firm has laid out a completely new floor plan where slots and table games used to be, Heritage, a new American urban hip restaurant which opened under the direction of celebrity chef Mark Estee and Cargo, an 1100 capacity concert venue. The 2nd floor reopened as BaseCamp, completely renovated. And 157 of the hotel's more than 300 rooms have been renovated and reopened.

References

1. Kling, Dwayne (2010). The Rise Of The Biggest Little City: An Encyclopedic History Of Reno Gaming. University of Nevada Press. p. 50. ISBN 0-87417-829-0. Retrieved 2013-09-23.
2. "Chicago development company agrees to buy aging Reno casino". April 7, 2007. Archived from the original on September 27, 2007. Retrieved 2007-08-12.
3. "Reno Railroad Corridor, Reno: Environmental Impact Statement, Volume 2". December 2000. Retrieved 2019-11-11.
4. "Fitzgerald's Rainbow Bridge". Retrieved 2019-11-11.

External links

• Official website
• CommRow