What's My Name? (radio program)

What's My Name? was a 30-minute radio program in the United States. The program was hosted by Arlene Francis and was among the first radio shows to offer cash prizes to contestants.[1]

What's My Name?

Promotional photo for the show with Arlene Francis
Genre	Quiz show
Running time	30 minutes
Country of origin	United States
Language(s)	English
Syndicates	Mutual NBC ABC
Starring	Arlene Francis
Produced by	Ed Byron John Gibbs
Original release	March 25, 1938 – July 30, 1949
Sponsored by	Philip Morris Bristol Myers Oxydol Chase and Sanborn Fleischmann's Yeast Lydia Grey General Electric

Format

Contestants on What's My Name? had to identify a person from a maximum of 10 clues given by the show's two hosts. People to be identified were celebrities and historical characters.[2] In the show's early days, a correct guess on the first clue earned the contestant $10; the amount earned dropped by $1 with each additional clue. In 1948, the top prize was increased to $100, with $50 and $25 prizes, respectively, for identification on the second and third clues.[3]

The program also involved listener participation to some extent, as listeners could send in questions to be used on the air.[4] People who submitted questions received $10 for each question used.[5]

A review of the first episode of What's My Name? offered little hope for its future, calling it "a rather drab show." The reviewer explained: "The program got off to a bad start in that the participants, for the most part, were unable to guess the identities of the characters asked for in the game until long after the listeners got the drift of the proceedings." The reviewer did, however, note that the show was "ably conducted by Bud Hulick and Arlene Francis."[6]

Francis was a constant on What's My Name?, serving as the hostess in all eight of its iterations on radio while her male counterparts changed. Hulick was the host in three versions. Other hosts over the years were Fred Uttal, John Reed King, Ward Wilson and Carl Frank.[3] Harry Salter and his orchestra provided the music.[7]

One source noted that What's My Name? "helped make a broadcasting fixture out of Arlene Francis."[8]

A 1942 review gave What's My Name? a much better evaluation than the earlier review mentioned above. Paul Ackerman wrote in The Billboard, "Name is well produced, moves quickly and manages to maintain an informal atmosphere directly traceable to Miss Francis's and Mr. King's manner with the contestants."[9]

Background

What's My Name? was the brainchild of radio writers Joe Cross and Ed Byron. An August 1940 magazine article related that, after listening to a program called Professor Quiz, "the two of them shut themselves up in a hotel room, vowing they wouldn't come out until they'd thought up a game program that was as much fun as Professor Quiz. What's My Name? was the result." [5]

Television

A version of What's My Name? was incorporated into the Paul Winchell-Jerry Mahoney Show on television. The program (originally titled The Speidel Show after its sponsor) ran from September 18, 1950 to May 23, 1954. In the show's early years, each episode began with a comedy skit featuring Winchell and Mahoney. That skit was followed by a quiz segment, What's My Name?, similar to the radio program.[10] The host for the quiz was Ted Brown.[11]

The TV version of the quiz failed to achieve the success of its radio predecessor. A review in The Billboard in August 1951 said:

Speidel has tried hard all season to combine the very accomplished Paul Winchell and Jerry Mahoney team and the former What's My Name? format into a successful stanza. The attempt has failed and, if anything, the talents of the ventriloquist and his little pal have been blunted by misuse."[12]

By 1953, the What's My Name? component of the Paul Winchell-Jerry Mahoney Show had been removed.[10]

Broadcast Schedule

Start Date	End Date	Network	Day	Time	Sponsor
March 25, 1938	March 17, 1939	Mutual	Friday	8 p.m.	Philip Morris
July 5, 1939	September 27, 1939	NBC	Wednesday	9 p.m.	Bristol-Myers
November 4, 1939	March 1940	NBC	Saturday	7 p.m.	Oxydol
March 1940	August 16, 1940	NBC	Friday	9:30 p.m.	Oxydol
July 6, 1941	August 31, 1941	NBC	Sunday	8 p.m.	Chase & Sanborn
January 6, 1942	June 30, 1942	Mutual	Tuesday	8 p.m.	Fleischmann's Yeast
February 21, 1943	June 27, 1943	NBC	Sunday	10:30 p.m.	Lydia Grey
June 3, 1948	June 3, 1948	ABC	Thursday	9 p.m.	General Electric
June 10, 1948	November 27, 1948	ABC	Saturday	9:30 p.m.	General Electric
February 5, 1949	July 30, 1949	ABC	Saturday	11:30 a.m.	NA

Note: "NA"—information was not listed on the cited page.[3]

References

1. Reinehr, Robert C. and Swartz, Jon D. (2008). The A to Z of Old Time Radio. Scarecrow Press, Inc. ISBN 978-0-8108-7616-3. P. 280.
2. "Radio Note". Lewiston Evening Journal. March 25, 1938. Retrieved 26 April 2014.
3. Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. pp. 716. ISBN 978-0-19-507678-3. Retrieved 2019-08-25. What's My Name, game show.
4. McLean, James (July 5, 1939). "On The Air Waves". The Miami News. Retrieved 26 April 2014.
5. "Friday's Highlights". Radio and Television Mirror. 14 (4): 50. August 1940. Retrieved 28 April 2014.
6. Banner (March 28, 1938). "New Shows On the Air: "What's My Name?"". Motion Picture Daily. Retrieved 26 April 2014.
7. Grunwald, Edgar A., Ed. (1940). Variety Radio Directory 1940-1941. Variety, Inc. P. 343.
8. "14 April: Up and down with The Aldrich Family". Kallman's Alley. Retrieved 26 April 2014.
9. Ackerman, Paul (January 17, 1942). "Program Reviews: "What's My Name?"". The Billboard. 54 (3): 8. Retrieved 26 April 2014.
10. Brooks, Tim & Marsh, Earle (1979). The Complete Directory to Prime Time Network TV Shows: 1946-Present. Ballantine Books. ISBN 0-345-25525-9. P. 480-481.
11. McNeil, Alex (1996). Total Television. Penguin Books USA, Inc. ISBN 0-14-02-4916-8. P. 647.
12. Morse, Leon (March 17, 1951). "Paul Winchell-Jerry Mahoney Show". The Billboard. Retrieved 28 April 2014.