Oxydol
Oxydol is the name of a laundry detergent sold in the United States, Canada, and the United Kingdom. It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927; it was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera, as Oxydol sponsorship put the soap in "soap opera".
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Product type | Laundry detergent |
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Owner | Fab+Kind Co. |
Country | USA |
Introduced | 1914 |
Previous owners | P&G Redox Brands |
In the mid-1950s the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent Tide. As a result, the soap formula was discontinued and Oxydol was transformed to a detergent product, with color safe bleach. In detergent form, Oxydol was one of P&G's best sellers for years until, ironically, in the late 1980s P&G introduced Tide with Bleach, which cut into the sales of Oxydol. P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees.[1] Redox Brands was merged into CR Brands in 2006.[2]
In 2019, the brand was sold to Fab+Kind, which also owns the former US Phoenix Brands detergents.
External links
References
- Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved 2011-02-16.
- Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal/GoUpState Journal. New York Times Co. Retrieved 2011-02-16.