WPRW-FM
WPRW-FM, also known as "Power 107", is a Mainstream Urban station located in the Augusta, Georgia radio market. The station is licensed by the Federal Communications Commission (FCC) to Martinez and transmits on 107.7 FM with an effective radiated power (ERP) of 24.5 kW. Its studios are located at the Augusta Corporate Center near the I-20/I-520 interchange in Augusta, and the transmitter tower is north of Appling, Georgia.
 | |
| City | Martinez, Georgia |
|---|---|
| Broadcast area | Augusta, Georgia |
| Frequency | 107.7 MHz |
| Branding | Power 107 |
| Slogan | Blazin' Hip Hop & R&B |
| Programming | |
| Format | Mainstream Urban |
| Ownership | |
| Owner | iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations | WBBQ-FM, WLUB, WKSP, WYNF |
| History | |
| First air date | 1994 (as WKBG) |
| Former call signs | WKBG (1992-1996) WUUS (1996-1999) |
| Call sign meaning | W PoweR W (station moniker) |
| Technical information | |
| Facility ID | 46967 |
| Class | C2 |
| ERP | 24,500 watts |
| HAAT | 176 meters |
| Links | |
| Webcast | Listen Live |
| Website | https://power107.iheart.com/ |
History
107.7 signed on as WKBG in 1994 with a country format. In 1996, WKBG became WUUS, re-branding itself as "US 107". The station spent much of the late 90s going up against established country outlet WKXC-FM, but fared poorly in the ratings.
In November 1999, the station switched over to urban as WPRW, adopting the "Power 107" handle. This station became the first serious challenger to longtime urban outlet WFXA and both stations have been battling each other in the ratings ever since. At one time WPRW was the syndicated home of the Star and Buc Wild Morning Show; it now carries The Breakfast Club in the mornings.
The station is owned by iHeartMedia and competes with WFXA and WIIZ.
See also
External links
- Power 107 — official website
- WPRW in the FCC's FM station database
- WPRW on Radio-Locator
- WPRW in Nielsen Audio's FM station database