WMVN (FM)

WMVN (100.3 FM, "96.5/100.3 The Beat") is a Rhythmic Top 40 radio station serving the Syracuse and a part of the Utica-Rome market. WMVN (licensed to Sylvan Beach, New York) operates at 100.3 MHz on the FM dial. A separate translator, W243AB, serves the city of Syracuse, New York on the 96.5 frequency (hence the "96.5/100.3 The Beat" branding). The station is located at 401 West Kirkpatrick St, in Syracuse, NY.

WMVN
CitySylvan Beach, New York
Broadcast areaSyracuse metropolitan area
Utica-Rome metropolitan area
Frequency100.3 MHz (HD Radio)
Branding96.5/100.3 The Beat
SloganThe New Beat of Syracuse
Programming
FormatRhythmic Top 40
HD2: Classic Hits (WSEN simulcast)
HD3: Country (WOLF-FM simulcast)
Ownership
OwnerCraig Fox (100%)
(WOLF Radio, Inc.)
Sister stationsWMBO, WOLF, WOLF-FM
History
First air date1999 (as WBGJ)
Former call signsWBGJ (1999-2006)
WWLF-FM (2006-2009)
WMVU (9/2009-12/2009)
Call sign meaningMoViN' (previous format)
Technical information
Facility ID85534
ClassA
ERP6,000 watts
HAAT100 meters (330 ft)
Translator(s)96.5 W243AB (Syracuse)
Repeater(s)92.1 WOLF-FM HD3 (Baldwinsville)
Links
WebcastListen Live
Website965thebeat.com

History

As Radio Disney

WMVN signed on in 1999 as WBGJ, as a simulcast of the Radio Disney affiliated sister stations WOLF and WWLF.[1]

As "Movin'"

In October 2006, the station changed its call sign to WWLF-FM. On December 6, 2006, the station flipped its format to Rhythmic Adult Contemporary, becoming the tenth station to adopt the MOViN' format, along with sister station WOLF-FM (96.7).[2] The AM stations continued to carry Radio Disney programming through 2014.

In August 2009, WWLF-FM and WOLF-FM changed their call signs to WMVU (100.3) and WMVN (96.7). This allowed sister station FM 105.1 to adopt the WOLF-FM call letters, as it transitioned to a country music format known as "The Wolf." The WMVN call sign had been available since January 2009, when the current WXOS in St. Louis, Missouri abandoned the Movin' format and thus the call sign.

On November 30, 2009, WMVU and WMVN (the WMVN calls moving to 100.3) split their simulcast, with 96.7 flipping to country, simulcasting WOLF-FM 105.1 FM DeRuyter, NY, with new calls WWLF-FM.

As "The Beat"

On November 9, 2016, WMVN began stunting with the sound of a heartbeat and liners promoting a change at 4 p.m. on that date. At that time, WMVN flipped to Rhythmic CHR as "96.5/100.3 The Beat".[3][4]

In late 2017, WMVN began HD radio broadcasts. It also began simulcasting sister stations WSEN and WOLF-FM on its HD2 and HD3 subchannels, respectively.

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gollark: You destroyed my identical test copies, yes.
gollark: Obviously the lunar defense grids would have translocated off the Moon after receiving alerts about its impending destruction, via our retrocausal IRC/email bridge.
gollark: Military service is *no* guarantee of intelligence.
gollark: Oh, don't worry, the automated memetic reifiers will reexist the Moon based on people's mental picture of it.

References
  1. https://www.fybush.com/nerw-yir2001.html
  2. https://www.fybush.com/NERW/2007/070312/nerw.html
  3. WMVN Syracuse Flips to Rhythmic CHR The Beat Radioinsight - November 9, 2016
  4. Movin 100.3/96.5 Becomes The Beat


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